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Omega x Swatch MoonSwatch Review: Three Years Later Teddy Baldassarre
Swatch Sep 24, 2025

Omega x Swatch MoonSwatch Review: Three Years Later

Within the last few years, one watch has received more hype - or overhype - than any other: the multi-brand collaboration that set the watch world on fire three years ago, the Omega x Swatch Moonswatch. People waited hours in line for it. Flippers grabbed as many as they could and listed them well above their retail cost all over the internet. People were charmed. People were horrified. Either way, people were talking.  Wherever you stand on the old Omega x Swatch MoonSwatch debate, no one can argue that its very existence didn’t change the landscape of watches irrevocably. We have firmly entered the post-MoonSwatch era. But now, three years later, what change did this unlikely Bioceramic collaboration incite? What’s up with this collaboration now? And will this duo of watch giants ever be stopped?  Below, I will tackle the controversial topic we’re gathered here today to mull over: the Omega x Swatch MoonSwatch. Further, I will do my best to break down the context of it all in an easily digestible manner, mix in my own philosophical musings on ways to look at this Frankenstein hybrid of luxury-meets-mass-production, and dive into one specific piece from the 11 original models, in form and function. So without further ado, let’s get into the good stuff.  Some Context When the first round of the Omega x Swatch MoonSwatch blasted onto the scene, it was something of an example of right product, right time. The hallowed (or blasphemous) year was 2022, which, as ...

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Interview: Breguet CEO Gregory Kissling on the Past and Future SJX Watches
Breguet CEO Gregory Kissling Aug 25, 2025

Interview: Breguet CEO Gregory Kissling on the Past and Future

Appointed to the top job at Breguet just under a year ago, Gregory Kissling trained as a movement constructor and spent most of his career leading Omega’s product development. A native of the Vallee de Joux, Mr Kissling is now in charge of one of the most revered names in watchmaking, which this year celebrates its 250th year. Aided by his background in product and long tenure at Swatch Group, the parent of Breguet, Mr Kissling is off to a running start. He has already made his mark with anniversary editions like the Classic Souscription, a simple but smart creation I rate highly, and holds ambitions to elevate the brand to where it should be. He was recently in Singapore to open Breguet’s new boutique in Ion Orchard, a mall on the city’s premier shopping street, and I got my first face-to-face with him since he assumed the role. We discussed his plans for the brand founded by Abraham-Louis Breguet, ranging from an increased emphasis on artisanal craft, to Breguet design, and even one-off or custom watches. The interview was edited for length and clarity. SJX: You have one of the most interesting and exciting jobs in the Swiss watch industry; you have taken over one of its greatest brands. Gregory Kissling (GK): It is a fantastic brand and every day I learn something new [about its history]. The heritage and legacy are immense. And also the fact that Breguet has a true manufacture – we produce everything in house but also thanks to the sister company of Swatch Grou...

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Omega Speedmaster Guide Teddy Baldassarre
Omega Aug 13, 2025

Omega Speedmaster Guide

The Omega Speedmaster, aka the Moonwatch, is one of the most legendary and collectible watch models in the world. Originally conceived as a wristwatch for race car drivers, it has since become much more associated with its pivotal role in history as the watch used by the astronauts on the Apollo 11 mission in 1969, thus making it the first watch worn on the moon. Now the undisputed centerpiece of the modern Omega watch portfolio, the original Speedmaster has not only changed very little from the timepiece that symbolized America’s Space Race supremacy more than 50 years ago; it has also given rise to dozens of special editions, innovative variations, and the use of bold new technologies and avant-garde materials in the pioneering spirit of early space exploration. 1957: A YEAR OF MASTERY The Space Race that dominated the 1960s had yet to kick off in 1957, the year that Omega, a Swiss watch manufacturer founded in 1848, released a trio of sport-oriented tool watches with “Master” in their names, all descended stylistically from the first Seamaster of 1948, one of the first waterproof dress watches. One was the Seamaster 300, an evolution of the original that was built for deep-sea diving (I explore the Seamaster collection in depth here). The second was the Railmaster, a watch aimed at scientists and technicians whose technical hallmark was its extreme magnetic resistance (more on the Railmaster here). The third, and most influential, was the Speedmaster, which as i...

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Omega Speedmaster White Dial Moonwatch Review Teddy Baldassarre
Omega Aug 6, 2025

Omega Speedmaster White Dial Moonwatch Review

The Omega Speedmaster is a strange watch. Omega’s most iconic chronograph enjoys an enviable history that has made it a household name, and instantly recognizable to even the most casual of enthusiasts. It has aged gracefully, changing surprisingly little since its introduction in 1957, which has no doubt buoyed its status as a bona fide icon. Along with, you know, landing on the moon and all that. But digging just a little bit deeper than the Moonwatch Professional reveals a mother lode of Speedmaster references of all shapes, sizes, and colors. Getting a grasp on the full lineage of the Speedmaster is daunting, and it’s something that we plan on breaking down in layman's terms in the near future, but it’s important to understand how these older (and at times obscure) references inform Omega’s latest and greatest releases. Of course, I am talking about the Omega Speedmaster Moonwatch with a white dial. The newest Speedmaster Moonwatch Professional, released earlier this year, is the first regular-production steel Moonwatch to receive a white dial. There have been plenty of other Speedmasters to feature a white dial - from recent limited-edition Snoopy references, to the famed Alaska Project watches that originated in 1969 (and were seen again in a reissue from 2008) - so it’s not an entirely new look for the Moonwatch. This new variation is a bit different and, to my eye, draws inspiration from a different reference in the back catalog: the so-called Albino ...

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