SJX Watches
Best of 2025: Value Propositions Below US$10,000
It was a mixed year for affordable watches, led by segment stalwart Tudor. While appealing offerings from brands like Grand Seiko moved up beyond the US$10,000 mark, the gap was filled by a slate of interesting releases from so-called micro-brands. Here is a selection of affordable releases under US$10,000 that stood out this year. Tudor Ranger 36 - SJX I’m a fan of Tudor – I own several – because its watches are well made and priced even better. But the brand is increasingly appealing because of its gradual evolution towards enthusiast-friendly designs. The Ranger 36 illustrates that. The original Ranger was a little bit too large for this vintage-inspired design. Tudor doubtlessly received feedback to that effect. It took the brand a while, but now the 36 mm version is pretty much spot-on. The compact size fits the design well and the watch also feels good on the wrist. And because the case and bracelet are both entirely brushed, the Ranger 36 also has a low-key look that makes it a practical watch in almost any situation. The “dune white” dial is also a nice touch; it’s a nod to the “albino” dials found on some vintage sports watches (from Rolex rather than Tudor, but that’s a distinction without a difference for most of the brands’ histories). And importantly, the Ranger 36 is the most affordable Tudor with an in-house movement. It’s a solid entry into Tudor’s world of sports watches with high-spec movements. As an aside, Tudor clearly excels ...
