Worn & Wound
Autodromo’s Bradley Price Lives the Brand
At their best, watches should tell a story, and we don’t think it’s too much to ask for a bit of soul, romance, and authenticity with that story. When it comes to Autodromo’s line of attainably-priced, motorsports-inspired watches, everything is a direct extension of founder and designer Bradley Price’s own story and passion for car culture and motorsports. It’s a passion he truly lives, and one that lured him away from a successful career in industrial design to the watch world. In a category that’s overflowing with pretenders trading on aesthetics, the motorsports authenticity and creativity Autodromo infuses their watches with isn’t just refreshing – it’s rare. We’ve covered Autodromo many times over their 13 year journey as a brand and we’ve even collaborated on several limited edition releases with them, so it should come as no surprise that we’re big fans of Price’s work and always interested in Autodromo’s latest and greatest. Their most recent release drives home the brand’s authentic approach in a major way: An official limited edition Prototipo chronograph that celebrates Lime Rock Park, one of the most storied and important motor racing circuits in the country and Price’s adopted home track. When we met up with Price at the 42nd Annual Lime Rock Historic Festival to get our hands on the new Lime Rock Park Edition Prototipo, he was quite literally delivering watches to clients out the trunk of the mint 1960s “K-code” Ford M...
