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Results for Day-Date

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Wiki · Guide
President Bracelet

Three-link semi-circular Rolex bracelet introduced for the 1956 Day-Date; Crownclasp closure.

Wiki · Guide
Stella Dial Rolex

1970s-80s lacquered colour dials for Rolex Day-Date; red / turquoise / salmon / lavender. Auction range $200k-$1M+.

Reference · Guide
All Rolex Day-Date References (President) Rolex

Every Rolex Day-Date "President": 1803, 18038, 18238, 118238, Day-Date 40 (228xxx), Day-Date 36 (128xxx).

Hands-On With The Citizen Super Titanium Automatic Small Seconds Fratello
Citizen Super Titanium Automatic Small May 16, 2024

Hands-On With The Citizen Super Titanium Automatic Small Seconds

This hands-on is a classic case of “save the best for last.” One week ago, we published my hands-on review of the Citizen Super Titanium Eco-Drive Day-Date and Chronograph series. The third set of models we had in for review was the Citizen Super Titanium Automatic Small Seconds. After trying the three different model series, […] Visit Hands-On With The Citizen Super Titanium Automatic Small Seconds to read the full article.

[Video] Hands-On Impressions of the New Rolex Novelties Worn & Wound
Rolex Novelties Rolex always seems Apr 11, 2024

[Video] Hands-On Impressions of the New Rolex Novelties

Rolex always seems to be the talk of the town during Watches & Wonders. It’s the first booth everyone flocks to on Day 1 at 8:30am when the curtains come up. It’s quite the site to see actually. We at Worn & Wound can’t deny the effect the Rolex releases have on not only watch enthusiasts but the entire luxury world. THIS is what people are waiting for. Well the question of the day is..was the wait worth it this year?  I had a sneaky feeling that this would be sort of a mild year for Rolex. They did so much last year at Watches & Wonders with the new Daytona collection, the Emoji Day-Date, and of course the Gumball Oyster Perpetual. That’s a lot to top. Even though I got the sense that most people were underwhelmed with the releases this year, I was very excited to have my first ever appointment with Rolex at the show to get hands on. I got to spend about 40 minutes with all the new releases and I’ll be honest, I think they’re great. The watch that really struck me and I personally feel is the strongest release for Rolex this year is the new Perpetual 1908 in Ice Blue. The dial was absolutely mesmerizing and features what Rolex calls a guilloche rice-grain motif. I often hear from the watch community that Rolex is sometimes too simple or just doesn’t “wow”. I think anyone would have a hard time picking up this watch and not being impressed by the level of finishing it has. Cased in 950 platinum, the watch also features the calibre 7140 which of course ho...

Anton Suhanov Unveils the Chronotope and the Inventive Su200.10 SJX Watches
Apr 5, 2024

Anton Suhanov Unveils the Chronotope and the Inventive Su200.10

One of the leading names in contemporary Russian independent watchmaking alongside Konstantin Chaykin is Anton Suhanov, an ACHI candidate mostly known for his triple-axis table tourbillon clocks. He now applies his inventive mind to the calendar wristwatch to create the Chronotope, a timepiece with simple functions executed in a clever and sophisticated manner. Initial thoughts Russian watchmaking is more obscure compared to Swiss or German, but the country has a rich history of watch and jewellery artisans, most famously Faberge. Modern Russian haute horologerie harks back to that history, with Konstantin Chaykin and more recently Anton Suhanov being prime movers. The Chronotope is a day-date watch with an unusual dial design. A day-date complication is not difficult generally regarded as uninteresting because of its basic nature, but the unexpectedly original execution of the Chronotope makes it appealing. Displayed on a wide arc almost 360 degrees wide, the day of the week is indicated with a retrograde hand labelled “today”, which flies back to Monday at the end of the week. It is controlled by an exposed snail cam at six that forms an integral part of the aesthetic. The dial looks modern and almost industrial, with an interesting combination of muted greys with spots of colour, primarily in the form of ruby components – a clever way of utilising functional rubies as decorative elements. The industrial feel is underlined by the simple, but smartly detailed case. ...

Introducing – The New & Improved Seiko 5 Sports SNXS Series (SRPK87, SRPK89, SRPK91) Monochrome
Seiko 5 Sports SNXS Series Apr 4, 2024

Introducing – The New & Improved Seiko 5 Sports SNXS Series (SRPK87, SRPK89, SRPK91)

Launched in 1963, the Seiko Sportsmatic 5 was Seiko’s and Japan’s first automatic day-date watch. With its solid water and shock-resistant stainless case and bracelet, practical functions, automatic movement and accessible price, the Seiko 5 became an instant best-seller among young people. Following Seiko’s participation in the 1964 Tokyo Olympics, exports of the Seiko 5 […]

The Seiko 5 Sports SNXS Returns SJX Watches
Seiko 5 Sports SNXS Returns Apr 4, 2024

The Seiko 5 Sports SNXS Returns

In production for decades and one of Seiko’s most affordable mechanical watches, the SNX series has been updated and refined to create the Seiko 5 Sports SNXS Series. According to Seiko, the SNXS was inspired by “EDC”, short for “everyday carry”, a catchall phrase for useful items that can be carried on your person. Consequently, the SNXS is concise, practical, and very accessible. Available in three distinct dial variants, black, blue, and ivory, the SNXS  features a clean dial made more interesting with an orange seconds hand, patina lume, and a contrast-colour flange. The case is an evolution of the historical SNX design and matched with a steel bracelet. And like most Seiko 5 models, the SNXS has an automatic movement with a day-date function. Initial Thoughts It is safe to say that Seiko has a dominant position in the sub-US$500 segment, with the Seiko 5 leading the way. They are robust and reliable, so much so Seiko is something of the gateway drug to the world mechanical watches. Although simple in execution, the fit and finish of Seiko 5 in general is impressive for the price point. The Seiko 5 is available in a myriad of flavours, from the Seiko 5 Sports Bruce Lee Edition to the Seiko 5 Sports Street Fighter V. The SNXS Series, however, adopts a different spirit with its low key and vintage-inspired aesthetic. The design is simple but detailed nicely with contrast finishing on the case surfaces. It does without a sport bezel, though the baton hands and ...

William Wood’s Fire Exit Watch is a Truly Original Take on a Traditional Calendar Worn & Wound
Mar 14, 2024

William Wood’s Fire Exit Watch is a Truly Original Take on a Traditional Calendar

I have a complicated relationship with Day displays. So often, they’re crammed onto the dial, take up too much space, they don’t add much to the functionality of a watch - I frequently don’t know the date, I very rarely don’t know what day of the week it is - and throw everything out of balance. My… distaste for day-of-the-week displays (and frankly the complication as a whole) is why I prefer the Datejust to the Day-Date and have never kept an SKX for longer than a few months. Still, every so often, some brand comes along and does something so clever I can’t ignore it. Here, with the new Fire Exit Watch from William Wood Watches, we find clever in full supply. Those familiar with William Wood Watches will know that the brand draws heavy inspiration from the history (and materials) of firefighting, and the brand supports a number of firefighting charities. While most William Wood Watches draw their firefighting inspiration from firefighters and their equipment, the Fire Exit Watch draws from an oft-overlooked piece of fire safety gear, the emergency exit sign. Specifically, the Fire Exit Watch is based on the globally ubiquitous ISO standard (yes, they standardize more than dive watches!) green “Fire Exit Man” signs. Those of us who spend most of our time in the United States may be shocked to discover that, as with the metric system, most of the rest of the world has gotten on board with a single style of exit sign. With the Fire Exit Watch, William W...

eBay Finds: A Beautiful Vintage Zodiac, a Pair of Affordable Seikos, and an Uncommon Seth Thomas Stingray Chronograph Worn & Wound
Grand Seiko lines Nov 17, 2023

eBay Finds: A Beautiful Vintage Zodiac, a Pair of Affordable Seikos, and an Uncommon Seth Thomas Stingray Chronograph

eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion! Vintage 1970s Zodiac Automatic Day-Date w/ Mesh Zodiac Band  Zodiac is most well known to vintage watch collectors for their incredible Sea Wolf divers, but they also made a plethora of other models, including this early 1970’s sporty dress watch which has loads of vintage style. The silver dial has applied block steel markers, stick hands and a day date window at 3 o’clock that is opposite of the Zodiac script which gives the dial a nice balance. The steel case is unpolished with sharp edges and original finish, and the watch has the original signed crown to boot. A nice touch is that this gem comes on the original Zodiac signed mesh bracelet made by JB Champion. Really nice looking and subtly blingy piece.  View auction here Seiko 5 Vintage 5126-8110  Next up is a great looking vintage Seiko 5 from 1968. This model 5126-8110 has a little bit of everything. The steel case is unpolished with sharp edges and you can tell it is a distant relative of the Grammar of Design school of aesthetics from the King and Grand Seiko lines. The charcoal dial is super clean, with lume filled, applied steel markers and the usual day/date window at 3 o’clock. To me, the best part of this one i...

Louis Erard’s Most Ambitious Collaboration Yet: a New Tourbillon with Old Friend Alain Silberstein Worn & Wound
Louis Erard s Most Ambitious Collaboration Oct 18, 2023

Louis Erard’s Most Ambitious Collaboration Yet: a New Tourbillon with Old Friend Alain Silberstein

This week, Louis Erard caps a fruitful, multiyear relationship with Alain Silberstein that has had a profound impact on the stock of both parties in the larger watch space. Silberstein, after a period where his watches were all the rage, had faded somewhat from our collective memory by 2021, and Louis Erard, too, was adrift. They made very high quality and unique watches for the money, but weren’t really the focus of enthusiasts and collectors. Now, through a series of collaborations with Silberstein and others, Louis Erard occupies a very different niche in the collector arena, and we’ve seen a renewed interest in Silberstein’s work as well in the years since his design language has been put spotlighted by these collaborations. Now, in what feels like a culmination of the work they’ve done together, Louis Erard has released a limited edition box set that adds a new color option to a prior collaboration, and, oh yeah, a tourbillon. No big deal.  The Le Triptyque Louis Erard x Alain Silberstein Khaki is a new spin on their second collaboration, a collection of three watches (available as a collector’s set) featuring a unique titanium case framed with brancards. The watches in that collection featured a regulator, a day-date complication, and a chronograph, all with the hallmark Silberstein combination of colorful shapes in lieu of traditional hands. For this set, the black dials have been swapped for a dark green khaki, and the chronograph is now a tourbillon. It...

Christopher Ward Introduces the Twelve Halo, a Gold Accented and Minimal Take on their Integrated Bracelet Sports Watch Worn & Wound
Christopher Ward Introduces Oct 12, 2023

Christopher Ward Introduces the Twelve Halo, a Gold Accented and Minimal Take on their Integrated Bracelet Sports Watch

Christopher Ward seems to have gotten some divine intervention with the latest release of theirs, the Twelve Halo. Based on the sporty series that boasts a dodecagonal (that’s 12-sided for those of you who failed geometry, like me) case, the Halo has a luxurious update with a ring of gold around the dial. The gold itself is the perfect accent against the otherwise plain appearance of the watch, showing that simple is sometimes the best. Contrasting against the brushed steel case, the 18-karat gold is a bit of mixed-metal done right. While the choice of either a silver or black dial only adds to the simplicity of the overall offering, meaning nothing is detracting from the Halo’s minimalism. Whether one is picking the silver or black dial, you’re treated to small, intentional design features which tie the whole thing together. Gone is a distracting day-date, indices, or numbers and what you’re left with is a lumed handset and a rose gold logo. While I shudder at the term, one can’t deny that this restraint is quiet luxury in its truest form. Coming in at just 36mm, the Twelve Halo is suitable for both men and women. The exhibition back lets one see the Sellita SW 200-1 automatic movement in action. Both models are available on an integrated steel bracelet with a price tag of $2,555. The Twelve Halo is available now via the Christopher Ward website, with delivery expected in December. Christopher Ward Images from this post: The post Christopher Ward Introduces the ...

Citizen Brings an Advanced Moonphase Display to their Line of Eco-Drive Powered Atomic Timekeepers Worn & Wound
Citizen Brings Sep 28, 2023

Citizen Brings an Advanced Moonphase Display to their Line of Eco-Drive Powered Atomic Timekeepers

Celebrating 30 years since the release of Citizen’s first atomic timekeeping watch, the new Tsuki-yoma A-T shows the evolution of the brand’s technical prowess and Citizen’s penchant for looking skyward for inspiration. Named after the ancient Japanese moon god, the Tsuki-yomi collection lives up to its namesake. Informed by a mathematical formula developed by Citizen, this watch calculates the phase of the moon each day from signals received from multi-band radio transmitters. These signals then are interpreted at the 6 o’clock mark of the dial, adjusting as the natural phases of the move wax and wane throughout the month. Technically speaking, that’s not even the most impressive feature of this watch’s use of the Luna Program technology. The watch will also switch the moon phase display to match the view either from the Northern or Southern Hemisphere, leaving wearers to easily navigate from Australia to New Mexico without having to manually change the moon phases yourself.  The dial is finished with a world time subdial in 24 time zones, a perpetual calendar, and day-date functionality at 4 o’clock. The watch comes in three colorways, blue, silver, and red. Each is housed in a 43mm scratch-resistant Super Titanium case with a sapphire crystal, each durably made to be taken on your next adventure. All three references are powered by the atomic timekeeping movement, Eco-Drive 2 Cal. H874, which can run for upwards of 2.5 years on a full charge.  The Tsuki-...

The new Tissot PRX Digital looks back to a watch from 1977 Time+Tide
Tissot PRX Digital looks back Sep 2, 2023

The new Tissot PRX Digital looks back to a watch from 1977

New Tissot PRX Digital is inspired by a 1977 Tissot design Offered in both 35mm and 40mm sizes Backlit positive digital display with dual time zone, day-date, chronograph, timer, and alarm functions The Tissot PRX was a massive hit upon its introduction in 2021, and it has since expanded with various dial colours, metal finishes, … ContinuedThe post The new Tissot PRX Digital looks back to a watch from 1977 appeared first on Time+Tide Watches.

The Seiko 5 Sports Collection Comes Full Circle with a Faithful Recreation of the 1968 Original and Three Additional Models that Hit the Remix Button Worn & Wound
Seiko 5 Sports Collection Comes Jun 13, 2023

The Seiko 5 Sports Collection Comes Full Circle with a Faithful Recreation of the 1968 Original and Three Additional Models that Hit the Remix Button

The Seiko 5 Sports collection has made quite the impressive and industry-impacting run in its 55 years of existence. Within that time, we’ve seen a constant evolution of the collection with countless iterations of the Seiko 5 Sports watch. There has been a slew of limited edition pieces and special collaborations that displays the brand’s willingness to do something fun and different. There have been many “firsts” for the collection, as well as many returns to form. But no matter how much the collection has ebbed and flowed, the Seiko 5 Sports watch has a knack for finding its way into all of our collections. Whether you’re a veteran in the horology game or a rookie just getting started, a common thread will always be a Seiko 5. The collection continues to open many doors into the hobby, and for some, has kept them right in the thick of it with easy-going designs and models packed with tons of value. Today however, isn’t about the journey, but about where it all began in 1968 with the first ever Seiko 5 Sports watch. With this nostalgic release from Seiko, we get a faithful recreation of the OG diver built on the five pillar foundation from which the Seiko 5 gets its name – a sports watch containing an automatic movement, day-date display, water resistance, durable case and a recessed crown at four o’clock. The limited edition Seiko SRPK17 retains its 39.5mm steel cushion case with its distinguishable scalloped edge shaping the top and bottom. With a front-...

The Rolex Explorer Welcomes New 40mm Case Worn & Wound
Rolex Explorer Welcomes New 40mm Apr 6, 2023

The Rolex Explorer Welcomes New 40mm Case

Just a few short years ago, Rolex surprised all of us by returning the Explorer to its 36mm roots, after a relatively short stint at 39mm. I discuss that move and the watch itself at length in this review of the ever charming 124270. While many lamented the change, there is certainly no shortage of larger sport watches across the Rolex catalog to choose from. This year, Rolex again returns to the Explorer, adding an entirely new size option to live alongside the 36mm case, offering something for everyone with a new Explorer 40 reference 224270. They’ve managed to fix some of the odd proportion issues that plagued the old 39mm 214270 in the process.  The new Rolex Explorer 40 at left, existing 36 at right. The Explorer 40 was was one of many new releases from Rolex this year, and largely fell into quiet territory alongside blockbusters like a new Daytona, a titanium Yacht-Master, an entirely new formal range called Perpetual 1908, and a pair of unusually colorful watches in the OP and Day-Date range. But, for fans of the Explorer missing a larger option, this was a momentous release worth celebrating. This simple, perhaps iconic even, Rolex dial is now more accessible to more wrists than ever, and more options are always a good thing in my book. The Explorer 40 is exactly what it sounds like, a slightly scaled up Explorer with the same dial and case design as the 36. Most importantly, the scale and proportions of the 3, 6, and 9 Arabic numerals, as well as the block hour...

Norqain presents a Steel & Gold take on their Adventure Sport Chrono Day/Date 41mm Time+Tide
Norqain presents Apr 5, 2023

Norqain presents a Steel & Gold take on their Adventure Sport Chrono Day/Date 41mm

 Norqain introduces new Adventure Sport Chrono Day/Date 41 Steel & Gold Hints of 18K 5N red gold are injected into the design through the bezel, hands, counters, and Norqain logo 100m water-resistant 41mm case, automatic day-date chronograph calibre Norqain has a very clear and specific lane for their watches: they must be robust, high-performing and … ContinuedThe post Norqain presents a Steel & Gold take on their Adventure Sport Chrono Day/Date 41mm appeared first on Time+Tide Watches.

Tissot Debuts PRX “Ice Blue” Powermatic and “Blue Panda” Chronograph SJX Watches
Tissot Debuts PRX “Ice Blue” Mar 2, 2023

Tissot Debuts PRX “Ice Blue” Powermatic and “Blue Panda” Chronograph

Since its 2020 launch, the PRX has been a crowd favourite for making the currently-fashionable integrated-bracelet aesthetic affordable. Now Tissot has announced new additions to the collection: first the base-model PRX Powermatic 80 with an “ice blue” dial, and also the PRX Chronograph with a blue “panda” dial. Initial thoughts The commercial success of the PRX made additional variants inevitable. Fortunately, the new additions are crowd pleasers. The colourways are familiar so neither is novel but both give enthusiasts what they want. Save for the dials, both models are intrinsically identical to their predecessors. The prices remain the same, leaving them competitively priced and strong value.  The shade of light blue chosen for the Powermatic 80 caters in part to the ongoing craze for robin egg blue and also brings to mind the colour of the Rolex Daytona and Rolex Day-Date in platinum. For me, this is a solid update to the model that will undoubtedly be a strong seller. Also, the Powermatic 80 now has the option of a rubber strap as an alternative to the steel bracelet (but the strap has to be purchased separately). This is the perfect solution for someone who wants a strap without seeking an aftermarket offering. As for the chronograph, the blue “panda” dial works well. The blue accents provide subtle contrast with the vertically-brushed silver dial, while being more modern than the original “panda” model that had gold hands and markers. I still wis...

EDITOR’S PICK: Five wacky Day-Dates that show why it’s the most interesting Rolex model Time+Tide
Rolex model EDITOR’S NOTE Don’t Nov 7, 2021

EDITOR’S PICK: Five wacky Day-Dates that show why it’s the most interesting Rolex model

EDITOR’S NOTE: Don’t mess with a classic? We reckon that can be rather unimaginative advice. Iconic watches often earn their status because the bones of their design are stronger enough to absorb a fair amount of experimentation without compromising their identity.  And, as this story proves, the Rolex Day-Date is a text-book example. The Rolex … ContinuedThe post EDITOR’S PICK: Five wacky Day-Dates that show why it’s the most interesting Rolex model appeared first on Time+Tide Watches.

Our Predictions In The Calendar And Astronomy Category Of The 2021 Grand Prix d’Horlogerie de Genève (GPHG): No Consensus Highlights The Strong Competition Quill & Pad
Oct 8, 2021

Our Predictions In The Calendar And Astronomy Category Of The 2021 Grand Prix d’Horlogerie de Genève (GPHG): No Consensus Highlights The Strong Competition

Complication abounds in the 2021 GPHG Calendar and Astronomy category: two perpetual calendars – one of which is of world record-holding thinness – a complete calendar with chronograph, a clever day-date that you can’t help but smile at, a mind-blowingly beautiful moon phase watch, and the world’s smallest planetarium. And our panel members all (well, nearly all) have different favorites to win!

Panerai Debuts a Smartly Minimalist Perpetual Calendar SJX Watches
Panerai Debuts Sep 7, 2021

Panerai Debuts a Smartly Minimalist Perpetual Calendar

Following the recent return of platinum to Panerai’s line up, the brand is continuing with precious metals, but this time with a far more elaborate movement boasting a perpetual calendar and GMT. Despite its complications, the Luminor Perpetual Calendar – available as the Goldtech PAM 742 or Platinumtech PAM 715 – is smartly designed, with a clean dial that’s typical of Panerai, clean enough it resembles as a day-date Panerai at a glance. Initial thoughts Arriving in a Panerai wristwatch for the very first time (though there was the co-branded Panerai-Ferrari FER015 of 2007), the perpetual calendar was only incorporated in one other Panerai timepiece, the uber-complicated planetarium clock made in 2014 to commemorate Gallileo Galilei. While simpler, the perpetual calendar wristwatch doesn’t disappoint, with its concise calendar display. While the complication is now common, few brands can boast calendar displays that are both distinctive and legible – Moser being one of the few. Perhaps more important for Panerai than any other brand, given the simplicity of its trademark design, the streamlined display means the Luminor Perpetual Calendar still looks very much like a typical Panerai. Unlike the recent time-only Platinumtech Luminor with blue hands, the Perpetual Calendar has pink gold hands that blend into the olive background better As the dial being the familiar Panerai design, it falls to the case materials to distinguish Luminor Perpetual from the...

In-Depth: The Rolex Chronergy System SJX Watches
Rolex Chronergy System Rolex launched May 14, 2021

In-Depth: The Rolex Chronergy System

Rolex launched Chronergy – essentially a mechanical ecosystem for optimal mechanical performance – with the cal. 3255 in the top-of-the-line Day-Date 40 that made its debut in 2015. Six years on, Rolex has upgraded practically its entire line up with latest-generation, Chronergy-equipped cal. 32XX family, including its most affordable offerings. Chronergy movements are found in the Datejust (cal. 3235) and Oyster Perpetual (cal. 3230), and also the entry-level sports watches, like last year’s Submariner ref. 124060 (cal. 3230). Chronergy is made up of 14 patents covering every aspect of a movement from power source to regulator, but a fundamental element is its escapement. And the Chronergy escapement actually continues a long-forgotten journey that began some fifty years ago on the other side of the world. Still sound at 300 years old Invented in the mid 1750s by Thomas Mudge (1715-1794), the lever escapement was arguably the necessary iteration of the deadbeat escapement once it was miniaturised for a watch. Having been conceived by George Graham (1673-1751) as a refinement of the anchor escapement in pendulum clocks, the deadbeat escapement was unsuited to the delicacy of watch proportions. In the lever escapement, impulse is provided to the balance via a lever, which is in turn propelled by the force of the escape wheel teeth contacting the pallet jewels of the lever. And the lever escapement is a detached escapement, meaning the escape wheel locks free of ...

Rolex Introduces the Cosmograph Daytona Meteorite SJX Watches
Rolex Introduces Apr 7, 2021

Rolex Introduces the Cosmograph Daytona Meteorite

Rolex has released new references of the Cosmograph Daytona with meteorite dials, in each colour of gold as well as the option of a bracelet or silicon Oysterflex strap. The versions on Oysterflex are matched with a black ceramic bezel, while the bracelet models featured gold bezels. Initial Thoughts Meteorite dials on Rolex watches are not new – the meteorite dial with Roman numerals made its debut on the Daytona almost two decades ago –  and the current lineup includes features both the Day-Date and GMT-Master II with meteorite dials. The meteorite dials will be available in all three colours of gold (from left): Everose, white, and yellow gold The new arrivals are essentially a modest facelift – they share the same case, bezel, and mechanics as current gold Daytona – albeit one that is very well done. They are certainly eye-catching, especially combined with high-contrast black registers (the first-generation meteorite dials had matching meteorite registers). The new look is fairly priced. Depending on the case metal and choice of bracelet, expect to pay a premium of 10-15% over a standard gold Daytona model. Exotic dials Made of a slice of iron meteorite, the dial is first etched with acid to highlight the Widmanstätten pattern, the streaky motif created by the crystalline structure of the material, and then polished. But it still retains a slightly textured surface, unlike the perfectly smooth lacquered finished of most Daytona dials. As is conventional for...

Insight: The History of Rolex in Iran SJX Watches
Audemars Piguet are relatively new Apr 4, 2021

Insight: The History of Rolex in Iran

Despite their long-established global prominence, brands like Patek Philippe and Audemars Piguet are relatively new to the Iranian consumer, even among the affluent sections of society – Rolex reigns supreme in Iran’s luxury watch market. The brand’s position as the most enduring luxury watch brand in Iran is likely stronger than in most other countries. Perhaps the truest reflection of this are the countless, tiny shops across the country that have windows filled with a bewildering variety of counterfeit Rolex watches – their number far greater than stores selling Casio and Seiko, the brands that probably sell in the greatest volumes. Rolex has a long history in Iran, one that’s been shaped by events in the country. The Rolex coronet has been an uninterrupted presence on the streets of Tehran since the early 1950s, making it a witness to much of Iran’s 20th century history. As many a watch collector would know, the Shah of Iran was a well-known patron of the brand, even commissioning a unique model, the Day-Date ref. 1831. Resembling an Oysterquartz with its angular case, the ref. 1831 was a run of just eight watches, all in platinum. Rolex was already present in Iran for some decades before, but having the Shah as a client help cement its unique position amongst the country’s governing class. An example of the Day-Date ref. 1831 with a burgundy “Stella” dial. Another example with a blue dial is pictured at the top of the article. Images – Phillips W...