Worn & Wound
E.C. Andersson Introduces the Timepod, with a Unique Lug Release System
The Swedish brand E.C. Andersson is one of my favorite “IYKYK” watchmakers. They had a modest hit a few years ago with their Mytilus, at least among a very specific type of watch collector who was ahead of the curve on the current trend for industrially finishished, retro-futuristic designs in odd case shapes that are having a moment right now (see: Otsuka Lotec and others). What makes E.C. Andersson compelling to me though is not just their aesthetic and design language, which is certainly very interesting, but their business model, and what they actually do as a brand. They are, essentially, a machine shop, fabricating cases and other components from their own designs, and selling watches off a reservation system. Interested parties add their names to a list, and when a watch is available, you get an email letting you know your watch is ready. Their new watch, introduced this week, is called the Timepod, and like the Mytilus before it, the case (and crystal integration) set the design apart and make it unique. The quirkiest thing about the Timepod is the lug release system, which allows the user to detach the wire lugs via the push of a button on the caseband. The lugs simply pop out of the square shaped case and (presumably) reattach easily by hand. E.C. Andersson says the system is specifically designed to inhibit debris from entering the case while still allowing ease of access to the movement and other components in the event a service is needed. Is this lug ...
