A Second Look at this Year’s New Rolex Novelties
Editor’s Note: Earlier this week, Rolex held an event in New York City to showcase their latest 2025 releases. We saw most of these watches in Geneva at Watches & Wonders a few months ago, but this was the first time going hands-on with the latest from Rolex for Devin Pennypacker and Garrett Jones. These are their reactions and impressions, as well as a whole bunch of photos (with natural light!) from Garrett. Devin Pennypacker: There is a saying that gets murmured around the start of Watches and Wonders: The show goes as Rolex goes. This year, however, I was left with a feeling that Rolex was chasing trends rather than setting them for the first time in a long while. New announcements saw them leaning into pastel colors, stone dials, and even integrated bracelets to highlight their 2025 collection. To put it mildly, I was disappointed that there wasn’t immediately a model that stuck out to me as a winner of the bunch. That being said, I also didn’t have the opportunity to go hands-on with the new collection, so every thought was mere speculation. During a recent event in New York, I had the chance to spend some time with many of the new releases, form genuine opinions, and model the watches for our photography by Garrett Jones. Afterwards, Garret and I sat down to discuss a few releases we had time with, delivering our thoughts and feelings towards some of the collection, which we will have staggered below. As always, please leave your takes on these new releases ...
Fratello
