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Grand Seiko Elegance SBGW325: A Quiet Anniversary, Done Right

Grand Seiko marks 25 years of the hand-wind 9S movement by going back to where it all started

Icon · Guide
Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.

Exclusive · Guide
Grand Seiko Refreshes the Entire Evolution 9 Collection With New Bracelets, a Micro-Adjust Clasp, and the Spring Drive UFA Calibre

Nine new references, a better bracelet, and the Spring Drive UFA making its way into classic Evo9 cases. Here's what actually changed.

Dimensions · Guide
Case dimensions: Grand Seiko Snowflake (Spring Drive) Grand Seiko

41 mm × 12.8 mm, lug 21 mm, Cal. 9R65

The 18 Best Japanese Watch Brands For 2026 Teddy Baldassarre
Grand Seiko watch Feb 12, 2026

The 18 Best Japanese Watch Brands For 2026

Before we get into the best Japanese watch brands for 2026, let's discuss Japan's role in watchmaking. Outside of Switzerland, Japan is probably the best-known watchmaking country, producing some of the world’s best watches in every category and at nearly every price point. When most people think about Japanese watches, their thoughts still likely envision mostly inexpensive and mostly quartz-powered watches from well-known, mass-market brands like Casio, Seiko, and Citizen. and to be sure, Japan is rightly regarded as a value leader in the global watch market, led by inexpensive but wildly popular and collectible watches like Casio's G-Shocks and Seiko's classically styled, automatic diver’s watches like the SKX series. However, Japan is also an excellent source for watches in the mid-level, luxury, and high-watchmaking categories, from both the country's handful of major players as well as from exciting, younger independent brands. [toc-section heading="Seiko"] At this point, Seiko is synonymous with Japanese watchmaking. The company was founded in 1881 by Kintaro Hattori and got its start by selling and repairing watches and clocks. Just 11 years later, Hattori started producing clocks and then pocket watches, followed closely by the company’s, and Japan’s, first wristwatch in 1913. The 1960s was a period of rapid growth for the company. Not only did Seiko introduce the first Grand Seiko watch and also Japan’s first dive watch, but the firm also gained interna...

Grand Seiko’s Smallest High-End Quartz Models Yet SJX Watches
Grand Seiko s Smallest High-End Quartz Feb 12, 2026

Grand Seiko’s Smallest High-End Quartz Models Yet

Grand Seiko has installed its high-end quartz calibre 9F in a 33 mm stainless steel case with fan-favourite textured dials, making one of the most advanced analogue quartz movements available in the smallest and slimmest format to date. The compact proportions of the Grand Seiko Heritage Collection Quartz 33mm “Snowflake” SBGX359 and “Skyflake” SBGX361 are possible thanks to a new member of the 9F family: the cal. 9F51. Though smaller, the new calibre retains all the technical bells and whistles of this class-leading quartz platform. Ref. SBGX359 (Snowflake). Initial thoughts While Grand Seiko’s quartz models are generally known as good value propositions, with the cal. 9F in particular representing a lot of movement for the money, that has generally been less true of the brand’s smaller models. These maintain the brand’s standout case and dial work but with relatively pedestrian cal. 4J movements. Though above average in terms of quality and technology, the cal. 4J lacks the torque necessary to accommodate the exceptionally large and refined hands found on most Grand Seikos. Ref. SBGX361 (Skyflake). Given the brand’s recent emphasis on Spring Drive technology, seemingly at the expense of battery-powered quartz movements, that seemed unlikely to change. In this context, this duo is a pleasant surprise, with more likely to follow, and offers a no-compromise Grand Seiko experience in a smaller size without the high price tags of the ladies automatic line. A ...

Grand Seiko Brings Shibuya to Singapore SJX Watches
Grand Seiko Brings Shibuya Jan 22, 2026

Grand Seiko Brings Shibuya to Singapore

Grand Seiko’s flagship boutique in Singapore is host to Tokyo Time, an event designed to bring the vibrancy of Tokyo into the heart of Singapore. Thematically, the event focuses on the people of the world’s largest city experiencing the flow of time. As explained by Ida Idris-Low, Managing Director of Grand Seiko APAC, “Tokyo is defined by a beautiful intricacy – eight distinct districts moving in tandem, each with its own culture and cadence”. Ref. SLGH0055 White Birch in Kagurazaka. Image – Seiko Watch Corp / Gregory Harris In order to capture this, the brand enlisted New Zealand-based photographer Gregory Harris to shoot each watch in situ. The pop-up seeks to connect eight Grand Seiko watches to eight parts of Tokyo. For example, Mr Harris shot the Tentagraph ref. SLGC001 in Toyosu, a man-made island home to the world’s largest wholesale fish market. The Icefall ref. SBGH347 was paired with Roppongi, known for its museums by day and clubs by night. Ginza’s champion is the Evolution 9 U.F.A. Ice Forest ref. SLGB003 – Grand Seiko’s most significant launch of last year. Ref. SBGW301 in Daikanyama. Image – Seiko Watch Corp / Gregory Harris Hosted by Grand Seiko, Tokyo Time takes place from January 16-29 at the brand’s Marina Bay Sands boutique. The exhibition is free and open to the public without registration. For more information visit the dedicated page on Grand-Seiko.com.  

India Watch Weekend 2026 Happening in Mumbai SJX Watches
Grand Seiko but also independents like Jan 13, 2026

India Watch Weekend 2026 Happening in Mumbai

India Watch Weekend returns for the second time this year, underlining the growth of the luxury watch market in the country. While Indian clients have long been patrons of luxury watchmakers, many historically shopped outside the country in places like Dubai and London. Now clients are moving towards domestic consumption, explaining rising sales in-country and events like India Watch Weekend. India Watch Weekend is happening in Mumbai, the nation’s commercial capital. Amongst the brands taking part are big brands like A. Lange & Söhne, Grand Seiko, but also independents like Ming and Dunselman Watchmaking. Also present for the first time is the Fondation de la Haute Horlogerie (FHH), a trade body dedicated to horological education. The event will take place over the weekend of January 17 and 18 at the Four Seasons. It’s open to the public but tickets are required. For more, visit Indiawatchweekend.com, while tickets can be purchased online.  

Precious Porcelain: The Seiko Credor Goldfeather GCBY991 SJX Watches
Grand Seiko Jan 8, 2026

Precious Porcelain: The Seiko Credor Goldfeather GCBY991

Foreshadowing Credor’s Watches & Wonders debut in April (located alongside sister brand Grand Seiko), the Goldfeather GCBY991 Imari Nabeshima Porcelain is the brand’s first launch of the year. It pairs an ultra-thin hand-wound movement with a dial made using a traditional – and reputedly highly secretive – Japanese porcelain technique. But now the secret is out, cased in steel and limited to 60 pieces worldwide. Initial thoughts Originally envisioned in the 1970s as a vehicle for precious metal quartz watches, Credor later expanded into a catch-all brand for Seiko’s high-end offerings that didn’t fit the Grand Seiko aesthetic. Over the last few years, however, Credor has refocused and shrunk its catalogue from over 200 references in 2021 to fewer than 70 today, shedding legions of ladies’ quartz models while redoubling emphasis on artisanal crafts. The porcelain-dialed GCBY999 embodies this tighter focus and exemplifies the brand’s new motto: “the creativity of artisans”. Despite the Goldfeather branding – and Credor’s original purpose – the GCBY999 is cased in stainless steel. This is a welcome concession given the current price of gold, which is near all-time highs, especially since Seiko generally charges a higher premium for precious metal models than is typical for Swiss brands. As a result, the GCBY999 is good value within the Goldfeather lineup, despite its artisanal dial. The watch retails for JPY1.98 million in Japan, equivalent to about ...

A Condensed Guide To Grand Seiko Releases From 2025 Fratello
Grand Seiko Releases From 2025 Merry Dec 24, 2025

A Condensed Guide To Grand Seiko Releases From 2025

Merry Christmas, everyone! As we approach the end of the year, it is time to look back at some of the best Grand Seiko releases of 2025. The past 12 months have been packed with new watches from brands all over the industry, but we saw some amazing novelties from Grand Seiko. From the impressive […] Visit A Condensed Guide To Grand Seiko Releases From 2025 to read the full article.

Best of 2025: Value Propositions Below US$10,000 SJX Watches
Grand Seiko moved up beyond Dec 22, 2025

Best of 2025: Value Propositions Below US$10,000

It was a mixed year for affordable watches, led by segment stalwart Tudor. While appealing offerings from brands like Grand Seiko moved up beyond the US$10,000 mark, the gap was filled by a slate of interesting releases from so-called micro-brands. Here is a selection of affordable releases under US$10,000 that stood out this year. Tudor Ranger 36 - SJX I’m a fan of Tudor – I own several – because its watches are well made and priced even better. But the brand is increasingly appealing because of its gradual evolution towards enthusiast-friendly designs. The Ranger 36 illustrates that. The original Ranger was a little bit too large for this vintage-inspired design. Tudor doubtlessly received feedback to that effect. It took the brand a while, but now the 36 mm version is pretty much spot-on. The compact size fits the design well and the watch also feels good on the wrist. And because the case and bracelet are both entirely brushed, the Ranger 36 also has a low-key look that makes it a practical watch in almost any situation. The “dune white” dial is also a nice touch; it’s a nod to the “albino” dials found on some vintage sports watches (from Rolex rather than Tudor, but that’s a distinction without a difference for most of the brands’ histories). And importantly, the Ranger 36 is the most affordable Tudor with an in-house movement. It’s a solid entry into Tudor’s world of sports watches with high-spec movements. As an aside, Tudor clearly excels ...

Seiko Pours a “Root Beer” Prospex LX GMT SJX Watches
Grand Seiko Dec 18, 2025

Seiko Pours a “Root Beer” Prospex LX GMT

Seiko has introduced the Prospex LX GMT SNR058, a luxury-leaning sport watch inspired by the constellation and intended exclusively for the US market. Executed in Zaratsu-polished titanium with Diashield coating, it pairs a richly textured gradient dial with a Spring Drive GMT movement more commonly associated with Grand Seiko. In doing so, the SNR058 blurs the line between Seiko and its grander cousin, inviting comparison not on branding, but on tangible quality. Initial thoughts According to Seiko, this US-exclusive special edition evokes the North America Nebula in the Cygnus constellation, named for its resemblance to the continent. It is, presumably, a coincidence that the dial also recalls a frosted glass of root beer; arguably a more recognisable symbol of the US market than any nebula. Regardless, either reading feels apt for a United States-only edition. On paper, the Prospex LX line blurs the line between the Seiko and its grander cousin. The collection holds up well next to similar watches from Grand Seiko, pairing a more assertive, utilitarian aesthetic with a more cohesive bracelet design. Branding aside, it also presents stronger value proposition thanks to its Diashield-coated titanium case and bracelet; the equivalent models from Grand Seiko come dressed in heavier stainless steel, which scratches (but can also be refinished) more easily. The Prospex LX GMT also benefits from a toolless micro-adjustment system for the bracelet, something increasingly sought...

A New Twist on the Ocean Inspired Dive Watch LE from Zenith and Topper Worn & Wound
Grand Seiko dial textures – it’s Dec 15, 2025

A New Twist on the Ocean Inspired Dive Watch LE from Zenith and Topper

The last few weeks of the year are usually pretty quiet on the new release front, but there have been a handful of last minute limited editions come across the wires recently that are definitely of at least some interest. We just brought you news of a new Doxa LE from our friends at Topper Jewelers in Burlingame, CA, and in what amounts to an insanely quick turnaround, they’re back again with what surely has to be their final release of the year, a new collaboration with Zenith. This watch does one of my favorite things a watch can do, which is to completely hide its coolest feature most of the time, only allowing it to be visible under very specific conditions. It’s the same reason I love the less obvious and more subtle Grand Seiko dial textures – it’s the watch equivalent of a secret handshake.  The Defy Extreme Diver Topper Edition is built on Zenith’s contemporary diver platform, an overengineered, 600 meter diver in the Defy line. Zenith has done a nice job of building out their diver selections in the last year or so, almost to the point where it’s hard to believe that they went so long without a true diver in the collection. At the moment,  enthusiasts have the choice between the Defy Extreme Diver like the one seen here, or an only slightly more sedate “Revival” diver that’s essentially a one to one recreation of a vintage reference. The shared DNA between the two is obvious, and the way Zenith has positioned these watches within their own cata...

Fratello Favorites: The Best Watches Of 2025 - Jorg’s Picks From Vacheron Constantin, Grand Seiko, Laventure, And More Fratello
Vacheron Constantin Grand Seiko Laventure Dec 10, 2025

Fratello Favorites: The Best Watches Of 2025 - Jorg’s Picks From Vacheron Constantin, Grand Seiko, Laventure, And More

As you well know by now, I love a good list. As the Fratello resident listophile, compiling a list of my favorite releases of 2025 should be easy. Well, that depends on how you look at it. I have seen an abundance of stellar releases this year. That’s also where the challenge comes in. If […] Visit Fratello Favorites: The Best Watches Of 2025 - Jorg’s Picks From Vacheron Constantin, Grand Seiko, Laventure, And More to read the full article.