Hands-On Impressions of the New Watches from Bremont
It’s not an exaggeration to say that my meeting with Bremont at this year’s Watches & Wonders was among my most anticipated. For better or worse (probably worse, if you survey watch industry vets, media types, and longtime enthusiasts) Bremont’s output dominated much of the conversation during and after last year’s event. It was the brand’s first Watches & Wonders, and the public unveiling of an entirely new look for the brand. As I’m sure many readers will remember, it did not go over particularly well. But 2025 is a new year, and a new opportunity for Bremont to crystallize in the mind of observers what this new era will be about. Because, to be sure, it will not be like “old” Bremont. That ship has sailed, and while some of the watches introduced this year are in direct conversation with Bremont classics, they are still distinctly their own thing. That’s not a judgement, but it’s the reason why some Bremont loyalists will continue to dismiss the new novelties, even if from a bird’s eye view they appear that they might be a return to form. By the same token, someone like me, who was never really a hardcore Bremont enthusiast to begin with, might see silver linings and positive steps forward for the brand. This is perhaps a longwinded way of saying that Bremont’s output at Watches & Wonders this year was a mixed bag, but a big improvement over last year. More importantly, regardless of whether you like the watches they debuted at the show, the vi...
Fratello
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