SJX Watches
VPC Debuts with the Type 37HW
Founded last year by Thomas van Straaten, VPC is a Dutch micro brand making its debut with the Type 37HW. Mr van Straaten, who formerly works for an Amsterdam-based watch dealer and now writes for media platform Fratello, started VPC with the goal of creating the “ultimate” everyday watch in his words. VPC is short for Venustas Per Constantiam, Latin that translates as either “beauty through constancy” or “charm through restraint.” Featuring numerous clever details, the Type 37HW is the result of Mr van Straaten’s own experience owning, and later growing bored with, numerous watches that, in his view, featured compromised designs. He appears to have approached this problem forensically, considering everything from the bracelet end-links to the typography on the dial. Initial Thoughts The Type 37HW is an impressive debut that manages to stand out in a crowded segment of the watch market thanks to several interesting details. The central premise of the Type 37HW is that it is a “go anywhere, do anything”, or GADA, watch. Almost every aspect of the watch appears to have been designed with this use case in mind. The Type 37HW offers goldilocks proportions, and is unusually slim at just 9.8 mm thick (including 2 mm for the domed sapphire crystal). The svelte profile is likely possible thanks to the use of a manually wound Sellita SW216-1. Unfortunately, the combination of a screw-down crown and a manually wound movement – one with a relatively short 45...
