Editorial: The Apple Watch Turns Ten
The Apple Watch is not a very good watch. I’d even go so far as to say that it represents everything I don’t like in a watch. It’s disposable, generic to the point of ugly, and demands a level of focus and engagement I find downright offensive. To borrow a phrase from the inimitable Peter Griffin, “It insists upon itself.” And yet, the Apple Watch has become an invaluable, irreplaceable part of my life. This spring marks a decade since the Apple Watch first went on sale. I bought mine shortly after launch, in anticipation of my freshman year of college, at a point when I was still trying to sort out what interests and identity I would carry with me into that new phase (turns out, tech-head, sort of no; watch geek, undoubtedly yes). The Apple Watch, along with a beat-up Victorinox and a vintage Hamilton, made up my total stable of wrist-borne options my first year in Granville, Ohio. You’d think with that few watches available to me, the Apple Watch would have gotten a lot of wrist time, and it did, at least for the first few months. Still, by the end of my freshman year, I was basically done with the Apple Watch. It was clear even then that the premise had some promise, but I felt like I’d gotten all I could out of the nascent device. The first Apple Watch was, if I’m being honest (and I think Tim Cook would agree with me), kind of useless - more a proof of concept or statement of intent than a finished product. It did very little, and what it did do was ...
Fratello
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