Worn & Wound
Fast Cars, Street Racing, Las Vegas and the TAG Heuer Monaco Chronograph in Pink
On November 24th, the weekend before Thanksgiving, the Las Vegas strip comes alive with the Formula One World Championship. Street circuits have a different vibe to them than the purpose-built racetracks. Especially in Vegas, the parties and excitement are next level. High rollers are comped with luxury suites, as they watch the drivers navigate the myriads of casinos at high speed on the notoriously traffic jammed streets of the Vegas strip. Enter TAG Heuer, with a pink Monaco chronograph in a DLC-coated titanium case. In my opinion, it is a perfect symbolic watch for Vegas night street racing – delivering the big wrist presence energy. Last month Formula One and LVMH signed a ten-year partnership deal worth a billion dollars. TAG Heuer, owned by LVMH, is already a sponsor of the Red Bull Racing team and the Monaco GP. With Rolex now no longer a sponsor, TAG Heuer could possibly become the face of Formula One beginning next season. You can already see the presence of LVMH’s core luxury brands at the races, with bottles of Moët on the podium and monogrammed Louis Vuitton trophy cases. Having established that LVMH has beaucoup bucks, let’s move on to discussing the Monaco chronograph. If you remove the pink elements from this Monaco, it is a serious and technical piece. But the pink makes it more fun and commands the spotlight. I may as well be describing the Formula One drivers. TAG Heuer has a similar watch in their current catalog with blue and yellow accents,...
