Teddy Baldassarre
Marathon Watches Guide
Many watch companies have a history of supplying timepieces for military units around the world, from Blancpain and Tudor’s dive watches for the French Navy to Hamilton’s field watches for World War II troops to IWC’s pilot watches for German and later British air forces. However, only one watch company has been an official supplier to the U.S. armed forces throughout nearly its entire existence, and it’s a company that many watch enthusiasts might be hearing about for the very first time: Marathon Watch Company. Read on for more background and a comprehensive rundown of the brand's collection. The Marathon Watch Company, one of the very few family-owned watch brands in existence and one of the even fewer based in Canada, traces its lineage all the way back to 1904. Its predecessor, the Weinstrum Watch Company, was founded by the Wein family, Russian immigrants who originally settled in New York City. (Another branch of the family changed their last name to “Wenger” and founded another Canadian watch business under that name, though it’s not to be confused with the better known Wenger company in Switzerland, today part of Victorinox.) In 1939, family scion Morris Wein carried on the family trade with the founding of Marathon, basing it not in New York but in Montreal, Canada, where the family had moved during the 1920s - not exactly a hotbed of watchmaking even at the time, but an ideal home base for the mission that the company began in 1941: supplying dep...
