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Business News: Patek Philippe Revamps Boutique in Singapore’s MBS
Patek Philippe has just reopened its longstanding boutique in the Marina Bay Sands (MBS) casino resort in Singapore, after a renovation that gave the store a wall-to-wall makeover. Operated in partnership with Cortina Watch, a family-owned retailer that’s one of the brand’s biggest partners, the boutique features the brand’s latest store aesthetic that nonetheless remains recognisable with it use of dark and pale woods along with brass. Located in a choice location near the entrance to the gaming floor, the boutique covers 262 sq m, or over 2,800 sq ft. As is increasingly the practice for watch stores, the space is not just a showroom to display watches, but also includes an exhibit on Patek Philippe’s history as well as a lounge area with a bar. An enduring partnership One of Southeast Asia’s biggest retailers, Cortina became a Patek Philippe retailer in 1972. Twenty-twenty tw0 marked Cortina’s 50th year with Patek Philippe, an occasion marked by the Calatrava ref. 5057G, one of the rare instances the Geneva brand created a reference specifically for a retailer. Cortina established the first Patek Philippe boutique in Singapore in 2010, with the MBS story opening a year later. The retailer now operates more than half a dozen Patek Philippe boutiques in Asia, including stores in Hong Kong and Taiwan. The Patek Philippe Calatrava ref. 5057G made for Cortina’s 50th anniversary in 2022 The MBS boutique is the first in Singapore to feature the brand’s latest...
