Worn & Wound
Inside Vortic as they Launch the Colorado Watch Company
The story of American watchmaking is long, complex, and undertold. It’s regrettably easy to consign the period of this country’s history as a global titan in watch production to an appendix in the greater history of watchmaking writ large. But the fact remains that the United States, in the 19th century and well into the 20th, produced millions of timepieces at an incredible pace, developing manufacturing technologies that would scale and improve both here and abroad. We don’t make watches at such a scale anymore, but there is a growing movement in the American watchmaking space that looks to that period as inspiration, and as a reminder that if it can happen once, it can happen again. The Vortic Watch Company is one of the key players in a new age of watchmaking in America, and they’ve just announced a major step forward that redefines what the company does, and where it might be heading in the future. I have always thought of Vortic as one of the bedrock companies in the burgeoning microbrand space. They are a mainstay at Windup Watch Fairs, and carry many of the hallmarks of the most successful and well established microbrands. The watches are original and purely their own thing, their team is accessible, and the identity of the brand itself is well considered and established. But it would be incorrect to think of them as purely part of the pack, or even as part of an upper tier of the pack given their longevity and success. They occupy a truly unique niche th...
