Jul 17, 2025
Craft, Precision, and the Future of American Watchmaking: an Interview with Josh Shapiro
To pursue the level of watchmaking American independent brand J.N. Shapiro has, you need more than a bit of talent and a dash of ambition. Even if you manage to master the skills required to craft the impressively detailed neo-vintage watches J.N. Shapiro makes, having a unique enough take on a traditional aesthetic and the business savvy to compete on the world’s stage of independent watchmaking is another story altogether. It demands a near-monastic lifestyle to pull off. J.N. Shapiro’s founder and visionary, Josh Shapiro, hasn’t just answered the call – he’s actually making it work. More remarkable still, Shapiro produces his premier line of watches, the Resurgence, entirely in the United States and almost entirely in-house. Notably, “in-house” is used in the literal sense here, meaning under one roof – a very different thing from what that term has come to mean as a shadowy marketing tool that tends to gloss over some subcontracting and outside manufacturing. Every component in the Resurgence, save for jewels and springs, is entirely produced and finished by Shapiro and his team in California. While a watch of the Resurgence’s caliber being produced both in-house and domestically is as impressive as it is unexpected, there’s more at play here than just an inflated sense of national pride. Bootstrapping high-level American watchmaking and parts manufacturing certainly benefits Shapiro’s operation first and foremost, but it’s also part of a la...