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Why People Stopped Buying Luxury Watches
Thanks to VAER for sponsoring this video. Quality watches from $250 to $2,000, designed and assembled in the USA.
255 videos found · page 7 of 9
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Thanks to VAER for sponsoring this video. Quality watches from $250 to $2,000, designed and assembled in the USA.
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Longines’ Master collection is known for combining traditional watchmaking with modern mechanics. The Master Chrono Monopusher takes that formula in a particularly classic direction.
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I kept seeing these divers on IG, so I reached out to the brand to find out the back story.
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The Evermont 38 (Gen 2) in Imperial Green — a £595 microbrand GADA watch that punches well above its price. Custom-finished ES-M9015 calibre, pressure-stamped dial, sapphire caseback, and a genuinely comfortable 38...
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Here we chat about the top ways that watch collectors and watch buyers end up losing. There are many trends that I have noticed with luxury watch buyers over the years that end up costing them either time or money. In...
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"Elegance is an attitude," but mispronouncing your luxury Swiss watches definitely isn't! After years in the watch industry, I teamed up with Longines for a hilarious and humbling French masterclass. We are fixing my...
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A special thank you to all the channel members:
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The Top Microbrand watches in 2026
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I bought a Hublot—but probably not the Hublot you’re expecting.
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Welcome to the watch releases update for the third week of August 2026. We have new watches from Tissot, Blancpain, Glashütte Original and more. Enjoy the video:)
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Two watches should be enough, at least in theory. If you had no budget limitations and could own only two watches, which would you choose? The challenge isn't simply to pick two favorites. With only two spots availabl...
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Is the NOMOS Tetra 27 one of the most underrated square watches you can buy? In this review, I take a closer look at two of the newest NOMOS Tetra models—and explain why they might be the perfect expression of NOMOS...
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Throwback to when we hit the streets of NYC to get real opinions from fellow watch enthusiasts! 🗽
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Hands-on review of the Weiss Standard Issue 38mm and 42mm.
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A special thank you to all the channel members:
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5 watch collecting mistakes that cost me thousands of dollars — and 4 watches that saved my watch collection. This is a full watch collecting guide for 2026 covering the biggest watch buying mistakes new collectors...
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Recently I've started noticing that when I wear some of my most beloved and favorite watches, it leads to something I call the "anti-watch effect," which in the past has had some rather dangerous results for my collec...
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The case back is easy to overlook. After all, it spends most of its time pressed against your wrist, hidden from view. But turn a watch over, and the case back can reveal a completely different side of the design. For...
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TUDOR just quietly released one of the coolest watch collaborations we've seen in a long time: a 500-piece Limited Edition Left-Hand Drive Pelagos celebrating Beretta's 500th anniversary. Why is no one talking about t...
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Why are some watch collectors turning away from Rolex? Rolex remains the most commercially dominant Swiss watch brand in the world, but its image has changed—from rugged professional tool watches to luxury status sy...
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I sold my first Grand Seiko.And the first expensive watch I ever bought myself.For a Rolex Explorer 36.This video is about two sales I didn't take lightly — the Grand Seiko SBGX355, a watch that should have been per...
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OMEGA watches deserve more respect. From the Co-Axial escapement and METAS Master Chronometer certification to the value of the OMEGA Seamaster Diver 300M, there are some genuinely important things this brand gets right.
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We also dive into how I evaluate microbrand watches, whether buying your first Rolex changes your opinion of Tudor, if OMEGA has become too reliant on the Co-Axial escapement, why the Tudor Royal deserves more attenti...
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Switzerland’s rising 800m talent joins OMEGA as sports ambassador. Audrey Werro, wearing the Speedmaster Professional Moonwatch.
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Is Breguet the greatest watchmaker in the world? A few years ago I purchased my grail watch (Breguet Tradition 7057, ref. 7057BR/R9/9W6) to celebrate a decade of making watch content on YouTube. And recently, I travel...
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A special thank you to all the channel members:
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