Teddy Baldassarre
TAG Heuer Formula 1 Review: The Retro Classic Returns
The twangs and pangs of nostalgia are a powerful emotional experience, and as we’ve seen across nearly every commercial industry in recent years, they make for an effective marketing strategy. We’ve been subjected to the ploys of the nostalgia scheme for the past decade and some change, and there has been no other watch release this year that has channeled it more intensely than the revival of TAG Heuer’s Formula 1. I would also say that, despite being something people wanted to see happen for years now, the new 2025 reimagining of the brand’s colorful, so-80s-it-almost-hurts line has been one of the most polarizing releases of the year – a mixed bag of people welcoming the collection with open arms, and others who were already exhausted from the hype of the limited edition KITH collaboration that predated it by just a few months. Today, we’ll be running through the controversy and sentimentality of the current TAG Heuer Formula 1 collection, making a pit stop in the '80s to trace the evolution of the line before racing into the quick and dirty of what you need to know about it as it stands. TAG Heuer Formula 1 Solargraph Context Our story begins with the ultimate crisis point for the watch industry – the quartz crisis. Heuer was becoming a casualty in the advent of quartz movements, and, in spite of its racing history, the brand was struggling to keep up the pace with Japanese brands like Seiko and Citizen that were pumping out cheaply priced quartz watche...
