WatchAdvice
2021 Zenith Chronomaster Original Revealed
Let’s rewind a little, back to 2019. Zenith was celebrating the 50th anniversary of the El Primero and presented a box of 3 watches limited to 50 sets. Included in the set was the highly sought after A386 re-edition in steel. The only way to get your hands on this piece was to buy the box set, which came with a fourth slot for a forth-coming “1/1000th of a second” chronograph, to be released at a later time. Yes there were other A386 anniversary editions that can be had separately, but they came in precious metal. What people wanted was the steel A386. Zenith kept teasing the market with various versions of it, but not the exact iconic version that was released in 1969, as one of the first to house this ground-breaking chronograph movement. Then in 2020, the Manufacture edition dropped, with a prototype dial that was found in a little box up in the attic where Charles Vermot hid the tools, parts, and plans to build the El Primero back in 1975. The idea was that you could only purchase the Manufacture edition when you visit the Zenith Manufacture. Sort of like a gift shop purchase at the end of the tour. It would be extremely difficult to come by as you’d have to have made the trip to Switzerland to pick one up. Look, we gotta give it up to the product designers and planners. hats off to Romain Marietta, who probably has one of the best jobs in the industry. This was a superb idea. This guaranteed exclusivity and collectability. But then we all knew what happene...
