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W WatchRider

WatchRider

Ming Aug 14, 2026

Fossil Spider-Man vs. Hulk Limited-Edition Automatic Watches: Great Packaging, But Is It a Hit?

If your inner 90s kid has a soft spot for comic books and mechanical watches, Fossil’s latest release might catch your eye. The brand has launched a new Marvel collection featuring two of the most recognizable heroes on the roster: Spider-Man and The Incredible Hulk.  The Incredible Hulk Edition: Loud and Green The Hulk watch makes a big entrance. Coming in at a chunky 45mm, it features a stainless steel case with the green giant literally bursting through the open-worked dial. Fossil leaned heavily into the classic green and purple color palette, carrying those shades through to the silicone and nylon strap.   It’s bold, it’s loud, and it honestly looks like something Bruce Banner would accidentally break during a temper tantrum. The Spider-Man Edition: Caught in a Web? On the other side of the ring, we have the Spider-Man edition. This one takes inspiration from the darker 1990s comic-book era, featuring a 42mm black stainless steel case. It has a gradient dial with dimensional webbing stretching across the crystal and down onto the leather strap.   However, I have a bone to pick with this one. While I appreciate the stealthy, moody vibe, I think the Spider-Man model is missing a bezel with interesting details. Looking at the smooth black case, I just feel like something is missing in terms of overall design. A textured bezel or some web-engraved details around the edge would have really tied the whole look together. Right now, it feels just a little too quiet...

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W Worn & Wound

Worn & Wound

Grand Seiko s work pretty consistently.  Aug 14, 2026

Seiko Introduces the HCC009, a New Presage Limited Edition Inspired by Bonsai

When this one came across my inbox earlier this week, it honestly took me by surprise. How is it, I thought to myself, that Seiko hadn’t already made a bonsai themed watch at one point or another?  Look, there are certainly dozens, if not hundreds, of Seiko releases over the years that are simply a blind spot for me, so it’s completely possible that they’ve done a bonsai watch in the past and I simply wasn’t aware of it. But doesn’t it seem like the most natural thing ever? Seiko, through their Presage collection, has long explored traditional Japanese craft techniques, and bonsai has to be among the most internationally recognizable and quintessentially Japanese of crafts. Bonsai is also connected to nature, another theme that runs through Seiko and Grand Seiko’s work pretty consistently.  The new HCC009 is a new limited edition in the Presage family made in partnership with Tradman’s Bonsai. Tradman’s Bonsai was founded in 2015, and has a “ a mission to share the traditional Japanese art of bonsai with the world.” Since their inception, they’ve worked with collaborators in the fashion and art world in an effort to both preserve what’s important about traditional bonsai while simultaneously “redefining the concept of Japanese cool,” according to a press release.  The watch itself has a 38mm gold tone case and matching gold tone bracelet. The dial  is inspired by Japanese black pine bonsai when illuminated by the moon, and is rendered in mat...

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T Teddy Baldassarre

Teddy Baldassarre

Studio Underd0g Brand Review Fun Design Aug 13, 2026

Studio Underd0g Brand Review: Fun Design And Serious Watchmaking Under $2,000

A close look at Studio Underd0g, the fun and colorful watch brand that has made a splash with its design language and fair pricing.

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H Hodinkee

Hodinkee

Ming next month Aug 13, 2026

The Seven Special Edition Watches Of Time+Tide's FounderFest

New watch season is right around the corner, and our friends at Time & Tide are among the first to move, thanks to not one but seven new watches arriving in September. The watches coincide with the launch of the brand's own watch fair, FounderFest, a show built around independent watchmaking and live music in equal measure. Rather than one exclusive location, FounderFest spans Time & Tide's three Watch Discovery Studios: New York (460 Broome St), Melbourne (178 Collins St), and London (Portland House, 4 Great Portland Street), running 19–20 September, with New York serving as the event's HQ, hosting founders, live interviews, and musical performances. I recently had the chance to see—and photograph—every new piece coming next month. The watches go up for sale globally on 22 September via thefounderfest.com, which will also host the festival online for anyone not on the ground in one of the three cities. Let's jump right in! AWAKE — Sơn Mài Frosted Leaf 'Ultraviolet' Awake may only be seven years old, but in that short time, word has spread quickly on the Sơn Mài and its lacquer dials. For those unfamiliar, these dials are built from layers of natural lacquer applied by hand to the dial surface, then carefully sanded back, worked, and reapplied, a process repeated until the desired depth, texture, and visual effect are met. For the 'Ultraviolet' edition, they've added pure silver-leaf gilding and natural purple and black pigments, resulting in pieces of silver s...

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W Worn & Wound

Worn & Wound

Citizen Watch Company Aug 13, 2026

Out of Office: Exploring Japan with Citizen Watch Company

By now, you’re probably well aware of the incredibly enriching experience I had with Citizen Watch Company at their manufacturing facilities getting a peek behind the curtain at the genius that is the brand’s proprietary Eco-Drive technology. However, as I teased on a podcast episode, the warmth and transparency of every member of Citizen’s team was not the only thing that made this press trip so unique and special. Flying us quite literally halfway around the world, Citizen created an incredibly generous itinerary that left space for cultural experiences and personal exploration. The trip both kicked off and concluded in Tokyo, and here, there are three activities not to be missed. We were fortunate that Citizen planned the trip during one of the most beautiful and remarkable times of the year in Japan – cherry blossom season. It was essential to have a proper viewing experience of the breathtaking trees before the blooms fell for the season, which is only a short window. This is what makes the cherry blossoms so special – their impermanence and their beauty serve as a reminder to cherish the good moments while they last. With this relationship to time, it’s no wonder the color and delicate texture of the blossoms have long been a muse for Japanese watchmakers. I took in this experience at the Shinjuku Gyoen Garden, which is just a short 30-minute train ride from Tokyo’s city center and mere steps from the platform of the Shinjuku Station. Let me pause here ...

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M Monochrome

Monochrome

Nivada Grenchen Autochron Automatic Orange Some Aug 13, 2026

Introducing - The New And Very Vintage Nivada Grenchen Autochron Automatic Orange

Some brands flourish in the field of heritage watchmaking, at least for inspiration. Remakes, re-editions, re-designs and whatnot all rely on successful designs of the past. Nivada Grenchen is one of those brands, bringing back several very popular models from its rich history, yet it also has a more quirky side. Recreating a rather obscure […]

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M Monochrome

Monochrome

Ming together Aug 13, 2026

Introducing - IWC Celebrates 140 Years of Mercedes-Benz With A Special Big Pilot Perpetual Calendar Proset

Two companies, at the forefront of mechanical innovation, coming together to mark 140 years of history – that’s what IWC’s latest watch is all about. The brand has a long-standing partnership with Mercedes-Benz, exemplified through not only the Mercedes-Benz AMG PETRONAS Formula 1 Team special editions, but also through the various road-car-themed watches. The new […]

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W Worn & Wound

Worn & Wound

Aug 12, 2026

Hands-On: the Bernhardt Captain

Bernhardt’s Captain collection is a new range of dress watches that I think loosely falls in the Calatrave-esque trend that has been emerging, most notably through a variety of Japanese indies and micros, over the last few years. As interest in chunky divers and sports watches appears to wane a bit, enthusiasts are (finally) willing to look at watches in other genres, and brands are delivering with a variety of takes on the dress watch format.  This is a fundamentally good thing for the community, but it’s not easy to make a dress watch. It is, conversely, very easy to attempt to make a dress watch and actually make a regular old daily driver, the type of watch that most people who had any desire to wear any watch at all would have owned in the middle part of the 20th century.    $749 Hands-On: the Bernhardt Captain Case Stainless steel Movement Miyota 9039 Dial Silver Lume None Lens Sapphire Strap leather Water Resistance 50 Dimensions 38 x 45mm Thickness 9.55mm Lug Width 20mm Crown Push/pull Warranty yes Price $749 A dress watch, to me, is a very specific thing. If it’s mechanical, it’s manually wound. It’s more likely to not have a seconds hand, and indices and other markings should be minimal. It obviously should be quite thin and relatively small in size, and if I were really being a snob about it, I’d insist it should be in a precious metal, but I’m not a snob and that’s ridiculous. It does speak, though, to the idea that when you use the word “d...

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W Worn & Wound

Worn & Wound

Brew Introduces Aug 12, 2026

Brew Introduces the Limited Edition Retrograph Stone Blend

Just last week, I wrote about the stone dial trend and how it’s all getting just a little tiresome. And while I certainly stand by my position, we have to acknowledge and accept that there will continue to be stone dial watches announced and released while the trend continues (or peters out) that are interesting and worth covering. Being able to hold two conflicting ideas in your head at the same time is an essential piece of being an adult, after all, and certainly it matters in the watch world as well, and is something we do all the time (we know buying watches is an objectively bad financial decision, we do it anyway, etc.).  With that being said, Brew has introduced a new watch with a stone dial that I think is actually very nice and not part of the crop of stone dial watches that we’ve seen as of late that appear to be haphazardly slapped together for the sake of capitalizing on an opportunity. The new Retrograph Stone Blend Automatic is a new limited edition featuring a pietersite stone dial inspired by the signature visual element of coffee culture: the moment when milk is poured into a coffee and begins to swirl and blend together.  Specifically, Brew says that the Stone Blend is meant to conjure the patterns created as milk is added to cold brew coffee, which of course is often served in a translucent glass that allows one to see the two liquids come together in a sometimes dramatic way. Who hasn’t been transfixed by this at one point or another? Pietersit...

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F Fratello

Fratello

Seiko Explores Aug 12, 2026

Seiko Explores The Unique Art Of Bonsai In Its New Presage Classic HCC009J1

Although it’s the heart of the summer break, Seiko is definitely not taking any time off. We have been enjoying a steady stream of releases from the Japanese brand. At Fratello, we are in the lucky position to see some of the new releases up front. The last time we were given a preview of […] Visit Seiko Explores The Unique Art Of Bonsai In Its New Presage Classic HCC009J1 to read the full article.

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H Hodinkee

Hodinkee

Aug 11, 2026

Hands-On: The Watch Ho & Co. x Selten Yum Cha Edition

Today marks the third collaboration between Watch Ho & Co. and Hong Kong-based microbrand Selten. I don't believe we've covered any of Selten's past watches, but last October the brand appeared on my radar after I spent a good bit of time at their booth looking at their watches during theWindUp Watch Fair New York. It's also when I met Jackie Ho, the founder of the Hong Kong watch-enthusiast-and-collector community Watch Ho & Co. Before today, there were two Watch Ho & Co. collaborations with Selten, the Jui and Jui Bauhinia, both under $1,300 and centered around a distinctive "Mountain" pattern CNC-machined onto mother-of-pearl dials. The Bauhinia edition expanded on the design of the first by offering two iridescent dial options, in either pink or purple, and I'm willing to bet that if you float around watch communities on Instagram, you've definitely seen at least a few wrist shots from collectors online. I have a few friends with these watches, and they look really fantastic in person. To celebrate the third anniversary of the enthusiast group, Jackie Ho takes the third collaboration, named Yum Cha (the Cantonese word for dim sum), in a completely different creative direction. On paper, this new watch goes much more upscale with handcrafted decoration instead of CNC machining to achieve a hand-engraved motif on the dial, with grand feu enameling on top. But while the previous editions attribute the dial motif to ancient Chinese armor, the inspiration for the Yum Cha ed...

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W WatchRider

WatchRider

TAG Heuer Formula 1 Solargraph Limited Aug 10, 2026

We needed The Orange! TAG Heuer Formula 1 Solargraph Limited Edition for Zandvoort’s Finale

TAG Heuer is sending the Dutch Grand Prix off with a pair of bright orange Formula 1 Solargraph limited editions. The rubber-strap reference WBY111H.FT8128 and steel-bracelet reference WBY111L.BA0042 share the same compact case, solar movement and colour scheme, but they offer two very different ways to remember Zandvoort. The timing is important. The 2026 Dutch Grand Prix will be the last Formula 1 race at Circuit Zandvoort under the current agreement. TAG Heuer has therefore created a farewell watch that looks straight into the orange grandstands rather than simply placing a race logo on an existing model. The last Dutch Grand Prix at Zandvoort The Dutch Grand Prix returned in 2021 after being absent from the calendar since 1985. The narrow circuit between the dunes quickly became one of the most recognisable weekends on the calendar, helped by steeply banked corners and grandstands filled with Dutch fans wearing orange. The final race weekend runs from 21 to 23 August 2026. It will also include the first Formula 1 Sprint held at Zandvoort. Tickets for the weekend are already sold out, which says plenty about the event even as it prepares to leave the calendar. TAG Heuer returned as Formula 1’s official timekeeper in 2025. A special watch for the last Zandvoort race therefore makes sense, especially when the Formula 1 collection already has a long history of bold colours and racing references. The new orange Solargraph follows a colourful Formula 1 design story that be...

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F Fratello

Fratello

TAG Heuer Formula 1 Solargraph Limited Aug 10, 2026

Zandvoort’s Final Lap: The TAG Heuer Formula 1 Solargraph Limited Edition For The Last Dutch Grand Prix

After 35 years of absence, the Dutch Grand Prix returned to Zandvoort in 2021. It almost seemed impossible at first to organize such a global event in the small beach town. The circuit received a few necessary updates, and encouraging people to come by bike and shuttle from Amsterdam worked. On August 23rd, the final […] Visit Zandvoort’s Final Lap: The TAG Heuer Formula 1 Solargraph Limited Edition For The Last Dutch Grand Prix to read the full article.

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F Fratello

Fratello

Louis Moinet 1816 Chronograph Champagne Aug 10, 2026

Uncorking the Louis Moinet 1816 Chronograph Champagne: A Hands-On Experience

The man who brought the Louis Moinet watch brand to life sadly died very recently. Jean-Marie Schaller, the owner and creative force behind Louis Moinet, passed away peacefully on May 16th at the age of 66. The watch industry lost one of its brightest characters, but the brand continues, and it does so in its […] Visit Uncorking the Louis Moinet 1816 Chronograph Champagne: A Hands-On Experience to read the full article.

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S SJX Watches

SJX Watches

Franck Muller Aug 10, 2026

SJX Podcast: Independent Watchmaking Retrospective

Ahead of Geneva Watch Days — which will feature 71 brands, many of them independent — episode 49 of the SJX Podcast looks back at how independent watchmaking became the phenomenon it is today. SJX and Brandon trace its evolution from 1970s pioneers like George Daniels and François-Paul Journe through the arrival of Daniel Roth, Philippe Dufour, and Franck Muller. The conversation also examines the avant-garde boom of the 2000s, the renewed emphasis on traditional finishing, and the role of digital photography and social media in transforming a solitary pursuit into a global collecting community. Listen now on Apple Podcasts, Spotify, and YouTube.  

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M Monochrome

Monochrome

Aug 8, 2026

The Petrolhead Corner - The Retro-Cool V8 Powered SP40 Restomod

Looks can be deceiving, and this rather cool-looking SP40 Restomod might seem like a proverbial blast from the past, but in reality it’s a completely newly built car. It’s the latest discovery, for us at least, in what is an ever-growing line of restomods, where a company takes a classic car icon and turns it […]

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W WatchRider

WatchRider

Casio Pro Trek PRJ-B001EX-1 Hides Aug 8, 2026

The New Casio Pro Trek PRJ-B001EX-1 Hides a Pocket in Its Strap

Casio is preparing a new Pro Trek that approaches outdoor usefulness from a different direction. The PRJ-B001EX-1 does not add a compass, altimeter or barometer. Instead, it takes the familiar PRJ-B001 Hiker Line watch and gives it a reversible cloth band with its own storage pocket. Planned for release in August 2026, the watch is a special version of Casio’s compact analogue-digital outdoor model. Casio says the design was created after studying how campers carry small essentials. The Casio Pro Trek PRJ-B001EX-1 combines the analogue-digital Hiker Line watch with a wide reversible cloth band. A strap with a useful secret The wide fabric band includes a small zipped pocket beside the watch. It is intended for coins, a parking ticket or another tiny item that would otherwise disappear into a backpack. It will not replace a wallet, but it gives the wearer quick access to something small without opening a bag. This also gives the PRJ-B001EX-1 an EDC (Everyday Carry) angle, since the pocket can hold a coin, folded banknote or another small essential. The entire band can also be reversed and folded around the watch. In this position it covers the case and mineral crystal, creating a compact pouch that protects the watch while it is not being worn. A carabiner can be attached to the strap so the PRJ-B001EX-1 can hang from a backpack, belt loop or the inside of a tent. A zipped pocket beside the watch can hold coins, a parking ticket or another small item. On the wrist it work...

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S SJX Watches

SJX Watches

Seiko Celebrates Honda’s Quirky Bike Aug 7, 2026

Seiko Celebrates Honda’s Quirky Bike with 5 Sports Motocompo

Compact, affordable Japanese icons collide in the Seiko 5 Sports Motocompo Limited Edition ref. HDB010, a collaboration with Honda that celebrates a collectable and compact 1980s motorbike. It recreates the Motocompo’s Daisy Yellow paint, retro typography, and even its packaging. And at 36.4 mm in diameter, it too can fit in the back of the Honda Jazz. Initial thoughts The Honda Motocompo was an adorable folding scooter briefly offered as an option on the Honda Jazz/City during the early 1980s. When folded up, it was small enough to squeeze into the back of a subcompact car, or even an Acura NSX. Its retro styling is back in fashion, and low production numbers — due to weak sales — make it quite collectable today. Honda offered the Motocompo in three colors: Caribbean Red, Shetland White, and the Daisy Yellow you see here. Image – Honda Motor Company I find the colour choice odd, as to me Honda means red — from the NSX to the brand’s motorcycles. “Honda Red” is the brand’s corporate colour, after all. If this colourway makes me think of anything, it’s Kill Bill: Volume 1. The case back crystal, however, is classic Honda red, concealing the industrially finished workhorse cal. 4R36. Colour aside, the Honda wordmark is appealingly subtle, and the stylised “automatic” text at six, which echoes the original Motocompo branding, turns an otherwise unnecessary label into a defining element of the design. Bluntly speaking, Seiko typography fell off a cliff ...

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F Fratello

Fratello

Seiko Prospex Divers Another Friday Aug 7, 2026

The Top 5 Current Seiko Prospex Divers

Another Friday, another list! This week, we pick our five favorite Seiko Prospex dive watches. Following yesterday’s article on the current Prospex collection, we wanted to highlight our favorite divers from it. As most of you will know, Seiko offers a wide range of Prospex divers at different price points. It starts at around €500 […] Visit The Top 5 Current Seiko Prospex Divers to read the full article.

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W Worn & Wound

Worn & Wound

Accutron Frédérique Constant Aug 6, 2026

Join Worn & Wound and Citizen Watch America for an Enthusiast Night in Salt Lake

If you’ve ever wished you could spend an evening trying on watches that normally live behind glass—or are nearly impossible to find in the first place—we’ve got good news. On Thursday, August 27, Worn & Wound is teaming up with Citizen Watch America and our friends at Morgan Jewelers for a private enthusiast event in the Salt Lake Valley, and you’re invited. Private Event Thursday, August 27, 2026 6:30–8:30 PM MT Morgan Jewelers – Center of Brilliance 6102 S State St. Murray, UT 84107 This isn’t your average watch event. We’re bringing along a curated collection of standout pieces from Citizen, Bulova, Accutron, Frédérique Constant, and Alpina—including watches that are difficult to track down, rarely seen in person, or simply deserve far more wrist time than they usually get. Everything will be out and in the metal, ready for you to pick up, strap on, obsess about, and, if one steals your heart… it’s ready for purchase. A few of the amazing highlights include: Citizen Eco-Drive Photon – Reference BJ6560-53W This limited-edition celebrates the 50th anniversary of Eco-Drive technology has a silver-tone Super Titanium with a Duratect titanium carbide finish, with a worldwide limit of only 5,000 pieces. This will be a first-time opportunity to see this watch in-person as we’re receiving it early, specifically for this event. The Citizen Hand-dyed Indigo Washi Paper Dial Limited Edition – Reference AQ4090-08A This premium, high-accuracy Eco-Driv...

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W Worn & Wound

Worn & Wound

Kurono Tokyo Aug 6, 2026

GRØNE Introduces the Horologium, a New Limited Edition in “Quirky” and “Classic” Variants

The GRØNE brand was introduced in the fall of 2024 at the absolute height of what I think can fairly be called the diffusion line craze. Between MB&F; with their M.A.D. Editions, Hajime Asaoka with Kurono Tokyo, and a host of others, high end watchmakers making accessible products in a well understood design language has been one of the more interesting developments across the independent watchmaking landscape over the past few years. The pace of these projects coming to market has slowed down somewhat, but that’s only helped us understand which ones are taken seriously as brands unto themselves by their founders and operators. GRØNE, I think, falls into the category of a brand that the founders, Bart and Tim Grönefeld, who also of course run their eponymously named brand, take seriously, or at least as a labor of love for their friends and family who are priced out of their largely handmade luxury watches.  The latest from GRØNE is a new three-hander in two variants, one meant to be serious and the other a little more playful. Both, I think, do a nice job of capturing the aesthetic cues of the Grönefeld brand in a way that previous efforts did not, while also acting as a showcase for the personalities of Bart and Tim.  The new Horologium is available in two variants: “Quirky” and “Classic”. The Quirky variant has a bright orange dial that points to the brand’s Dutch heritage with complementary baby blue accents. The Classic is a more refined salmon dial ...

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F Fratello

Fratello

Singer Aug 6, 2026

Hot Take: The Singer Reimagined Heritage V72 Now With A Midas Touch

Last year, Singer Reimagined surprised us with the Heritage Chronograph Collection with a restored and rebuilt Valjoux 236 movement. This model debuted in both green and black dial colorways, and a very limited run of 10 pieces with a “Terracotta” dial was then shown at Dubai Watch Week. Now, Singer Reimagined unveils its next Heritage […] Visit Hot Take: The Singer Reimagined Heritage V72 Now With A Midas Touch to read the full article.

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S SJX Watches

SJX Watches

Patek Philippe before landing Aug 6, 2026

Book Review: ‘Universal People Universal Dreams’

Universal People Universal Dreams is a large-format book that explores, in great detail, a collection of 111 Universal Genève chronographs, and only chronographs. The 384-page book is also a record of the collecting journey of its author, Luca Mignini, who reflects on the lessons learnt and people encountered in his pursuit of watches across the world. A longtime watch collector who is now a professor at Milan’s Bocconi University, Mr Mignini had a long career in the consumer goods industry, culminating in a spell as chief operating officer at Campbell’s, the American food giant famous for its canned soups, after which he retired in 2019. The globe-crossing nature of his career took him from his homeland of Italy to Shanghai and New Jersey, giving him the opportunity to collect internationally, a phenomenon that professionals who travel extensively for work will find familiar. Having been interested in watches since he was a teenager, Mr Mignini made his way through the usual suspects like Rolex and Patek Philippe, before landing on Universal Genève during a trip to Tokyo in 2010. In the time since, he has accumulated the impressive collection of Universal Genève detailed in this book. I met Mr Mignini last year in Geneva and he is clearly obsessed with Universal Genève. His tremendous passion for the brand  makes it almost a given Universal People Universal Dreams will be laser focused on Universal chronographs yet exceptionally wide in scope within the narrow s...

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W Worn & Wound

Worn & Wound

Patek Philippe s galore Aug 5, 2026

Identifying a Watch 101: The Elliott Smith Case Study

Whether it’s shown briefly on a TV show, in a photograph, featured in an advertisement, or even programmed into a video game, as watch collectors, we’ve all had at least one time where we spotted a watch and felt almost forced to double-take. Because of the money associated with stardom, it’s often Rolex Submariners, Omega Speedmasters, and Patek Philippe’s galore that we find in popular culture productions and events. There are, of course, countless instances of this, but I find that catching a glimpse of an inexpensive and accessible watch on someone’s wrist is far more rewarding and worthwhile to the average watch collector. Few of us have the ability to spend thousands of dollars on a watch that has Hollywood provenance, so to spot and potentially own a piece of horological pop culture history for sometimes well under $100 is a dream come true for many movie and watch fans. To illustrate how identifying a watch can be quite fun and certainly approachable, we will be examining singer/songwriter Elliott Smith and his wristwatch. Its brand and model will be revealed later on as I will first walk you through each step of the process. I hope I can provide you with some pointers the next time you come across a watch you want to identify yourself. It can feel like a rather unnecessary skill at times, but it’s a good feeling to discover a popular culture tie to a wristwatch that no one else has noticed before. How to Identify and Research an Unknown Watch Using Pho...

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H Hodinkee

Hodinkee

Louis Vuitton Aug 5, 2026

Photo Report: The 2026 Silverstone British Grand Prix With TAG Heuer

Walking down the pit lane towards the Red Bull garage, I get chatting to a guy, thanks to the watch on his wrist (it was a Monaco), who tells me about his love for F1 and how special it is to stand close enough to these machines that you can feel their engines through your chest. At one point, I asked him, "Which race haven't you been to yet that you're dying to attend?" "I'd love to get to Spa one day, but honestly? This is it. Silverstone is the home of it all. It's hard to beat this place." Over the past five years, F1 has undergone a revitalization I don't think any other sport can match. Fuelled by Netflix's Drive to Survive, a crop of drivers who've opened up more of themselves than any generation before them, and no shortage of on-track drama, the fan base for the sport hasn't just increased; it's evolved in ways that have changed who actually shows up at races. It's that diversified, culture-conscious crowd that TAG Heuer's return as Official Timekeeper is clearly aimed at. TAG Heuer has timed Oracle Red Bull Racing since 2016, through all four of Verstappen's titles, but in 2025 the brand's role in F1 became much bigger. TAG Heuer became the sport's Official Timekeeper as part of a huge move by LVMH across the entire paddock, a ten-year partnership that also brought Louis Vuitton and Moët & Chandon into Formula 1. Silverstone earns its place at the centre of that story more than any other stop on the calendar. It's one of only four circuits still on the grid that...

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T Two Broke Watch Snobs

Two Broke Watch Snobs

Aug 5, 2026

The Best Affordable Field Watch Under $50? Militado vs. Rdunae Hands-On

A hands-on comparison of two affordable field watch models that deliver serious value, comfort, and convenience at under $50.

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F Fratello

Fratello

Rolex References Aug 5, 2026

Five Rolex References That Identify You As An Enthusiast

Anyone can point at a modern Submariner and know it’s a Rolex. Recognizing that the watch takes no real knowledge of the brand, Rolex has spent decades making sure of that. But there’s a different, quieter tier of Rolex ownership that has nothing to do with what’s easiest to identify from across the room. It’s […] Visit Five Rolex References That Identify You As An Enthusiast to read the full article.

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W WatchRider

WatchRider

Casio F-B100W Brings Bluetooth Aug 4, 2026

Casio F-B100W Brings Bluetooth and Step Tracking to the F-91W Formula

Casio has listed the F-B100W, a three-watch family that adds Bluetooth and step tracking to its uncomplicated digital formula. Japanese retailers opened preorders at ¥8,800 including tax, with release scheduled for August 2026. Prices for Europe, the UK and the US remain unannounced; the passport stamps are still pending. The official campaign image makes the pitch clear: familiar Casio digital design, now with Smartphone Link, step tracking and an amber LED backlight. That is the whole idea in one image: a familiar rectangular Casio that can correct its time through a phone and count your steps. The F-B100W-1AJF makes the clearest introduction, with a black resin case, positive LCD and blue, red and gold labels. The small step indicator above the time is the clue that this is not simply another colour of an old watch. F-B100W-1A: black resin, positive display and familiar blue-and-red Casio accents. The F-91W connection is official Casio says the front and strap design inherit the look of the F-91W, introduced in 1989. The new case measures 41.9 × 38.1 × 8.8mm and weighs 26g. An F-91W is 38.2 × 35.2 × 8.5mm and 21g, so the newcomer is larger, but only just. At 8.8mm thick, the F-B100W keeps the old-school digital silhouette pleasingly slim. On my 6.5-inch wrist, the dimensions suggest an easy, compact fit, although I have not handled one yet. The resin case, resin glass and 145–215mm strap range keep the specification familiar. The main resin parts of the band use ...

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W WatchRider

WatchRider

Omega Speedmaster Professional Moonwatch Aug 4, 2026

10.5 Best Watches Under $100,000 That I Would Not Buy

If you search for watch recommendations in 2026, you will inevitably run into a very annoying trend: watch influencers making “best watches under $1,000” lists of affordable watches that they have never even touched. They show stock photos or videos, they clearly do not own them and they have absolutely no intention of buying them, especially when their own personal collections are full of expensive pieces. At one point recently, I watched a video where an influencer actually recommended an affordable watch in a list and then immediately admitted that she/he didn’t even like it. I mean, seriously? My approach is going to be the exact opposite and I think a lot more realistic. Instead of pretending to love budget watches I do not own or like, I am going to look at the “best” expensive luxury watches and not necessarily hyped watches, but watches under $100,000 that I do not have the money to buy. But here is the catch: even if I had the cash sitting in my bank account tomorrow, I still would not buy them, just to follow the dumb trend! 1. Omega Speedmaster Professional Moonwatch The Moonwatch is a legend. It went to the moon. It has the best history of any chronograph, period. The latest Master Chronometer update is brilliant. In fact, if there is one watch on this entire list that I truly recommend, it is this one. Part of its charm is that because of the unique subdial layout and movement architecture, there are no good fakes that can accurately reproduce the pr...

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S SJX Watches

SJX Watches

Vacheron Constantin Aug 3, 2026

SJX Podcast: Horological Heatwave

As Swiss watchmakers prepare for their summer holidays, episode 48 of the SJX Podcast rounds up some of the best summer-ready watches released in the first half of 2026, spanning nearly every price category. Affordable highlights include colourful and practical options from Kollokium, Baltic, and Seiko, while the higher-priced selections range from Tudor and Hermès to Grand Seiko, Vacheron Constantin, and Laurent Ferrier. At the very top, the Greubel Forsey Balancier 3 faces off against a unique quartet of gem-set Rolex Daytonas. Listen now on Apple Podcasts, Spotify, and YouTube.  

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