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Welcome to Watchland, the story of the Franck Muller manufacture Time+Tide
Franck Muller Mar 20, 2020

Welcome to Watchland, the story of the Franck Muller manufacture

From Watchland, the Genevan estate where Franck Muller is based, you are able to look out across the calm blue waters of Lake Geneva to the far bank, and in the distance gaze up at the white peak of Mont Blanc. In this postcard setting, Watchland is an open expanse of chalet-style buildings designed by … ContinuedThe post Welcome to Watchland, the story of the Franck Muller manufacture appeared first on Time+Tide Watches.

Ikepod Introduces the Megapod Automatic SJX Watches
Mar 20, 2020

Ikepod Introduces the Megapod Automatic

After the successful launch of its debut line of quartz watches in 2018, the resurrected Ikepod has now unveiled the Megapod, a remake of the quintessential Ikepod design, but now with an automatic movement. As with its earlier quartz offerings, the Megapod is an affordable, crowdfunded project. Originally founded by Swiss businessman Oliver Ike and legendary industrial designer Marc Newson in 1994, Ikepod gained a cult following for its incredibly distinctive, organic-UFO design. But hindered by high prices and artsy marketing, the brand’s watches never really sold widely, leading it to struggle financially. Ikepod folded in 2006, before being revived shortly after and then going under again in 2012, when Mr Newson finally parted ways with the brand. The Megapod M001 with a blue, sunray-brushed dial In contrast, today’s Ikepod is all about the same signature aesthetic, but matched with affordability. Led by a three-man investor group that includes Christian-Louis Col, an old hand in the luxury goods business who was most recently sales director at glassmaker Lalique. Recognising that the main draw of Ikepod’s watches lay in the inimitable design, and not finishing or movements, the brand now relies on low-cost production: it assembles the watches in Hong Kong, using dials and hands from Taiwan and cases made in China. As with the initial quartz-powered models, the Megapod has a stainless-steel case in the original Ikepod shape. It is a tad larger than the quartz mo...

FRIDAY WIND DOWN: Our four favourite stories of the week, feat. Dusty, Magnets and Mil-specs Time+Tide
Mar 19, 2020

FRIDAY WIND DOWN: Our four favourite stories of the week, feat. Dusty, Magnets and Mil-specs

The Friday Wind Down was always intended to be some light relief to deliver to the inbox in that window between finishing up for the week and starting the weekend. That precious interstitial place that is usually accompanied by a cold beer or a room-temperature red and some wacky workplace banter. That’s certainly what’s happening … ContinuedThe post FRIDAY WIND DOWN: Our four favourite stories of the week, feat. Dusty, Magnets and Mil-specs appeared first on Time+Tide Watches.

Cartier Introduces the Santos-Dumont XL Hand-Wound (with Live Photos) SJX Watches
Cartier Introduces Mar 19, 2020

Cartier Introduces the Santos-Dumont XL Hand-Wound (with Live Photos)

Conceived by Louis Cartier for Brazilian aviation pioneer Alberto Santos-Dumont – who needed a timepiece he could read while flying – the Santos-Dumont wristwatch has the double distinction of being the first wristwatch designed from the ground up for men, as well as being the first-ever pilot’s wristwatch. Now the 116-year old design has just received its latest update with the unveiling of the hand-wound Santos-Dumont XL. [Update March 23, 2020: Read the review with more photos.] Though the Brazilian pilot got his wristwatch in 1904, it took until 1911 for the design to be sold commercially. For most of the century since, the Santos-Dumont has been part of the Cartier line-up in one way or another, often in gold but occasionally in platinum (one outlier was a special edition in titanium with a skeleton movement). The most recent facelift happened in 2005, which saw the unveiling of a version without a bezel. The new Santos-Dumont XL in all three versions Last year, the latest generation of the Santos-Dumont was unveiled, marking a return to the iconic Santos bezel with screws. For the first time ever, the Santos-Dumont was available in steel as well as two-tone steel and gold, along with the traditional all-gold case. However, the new Santos-Dumont didn’t quite receive unanimous acclaim because it was quartz movement. But now Cartier has finally unveiled what was long expected, the mechanical Santos-Dumont XL. Measuring 46.6 by 33.9 mm and just 7.5 mm in height...

Bulletproof: These G-Shock Utility Series watches show off Casio’s 21st century take on the mil-spec watch Time+Tide
Casio s 21st century take Mar 19, 2020

Bulletproof: These G-Shock Utility Series watches show off Casio’s 21st century take on the mil-spec watch

Casio’s G-Shock watches are already widely regarded as some of the toughest SOBs in the business, capable of taking more punishment than Tyson Fury and still coming back for more. But the Japanese watchmaker has seen fit to, aesthetically at least, step it up a notch, by taking some of their most iconic timepieces and … ContinuedThe post Bulletproof: These G-Shock Utility Series watches show off Casio’s 21st century take on the mil-spec watch appeared first on Time+Tide Watches.

London, New York, Paris, Tokyo: The limited edition Hublots that celebrate the big 4 cities Time+Tide
Hublot s Mar 18, 2020

London, New York, Paris, Tokyo: The limited edition Hublots that celebrate the big 4 cities

Hublot has decided to celebrate their love of Britain’s capital city in quite a literal way – by producing this, the Hublot Classic Fusion Special Edition London. Based on the standard Classic Fusion, the 45mm case of the new London edition features bespoke elements such as a polished black ceramic case, black satin-finished bezel and … ContinuedThe post London, New York, Paris, Tokyo: The limited edition Hublots that celebrate the big 4 cities appeared first on Time+Tide Watches.

A powerful demonstration of why magnetism matters, with the Baume & Mercier Baumatic Time+Tide
Baume & Mercier Mar 18, 2020

A powerful demonstration of why magnetism matters, with the Baume & Mercier Baumatic

Daniel Braillard, the COO of Baume & Mercier, is itching to show me something. The pleasantries ahead of the interview are going on, but he holds in his hand a Baume & Mercier Classima and in the other his iPhone, in its case. I take the bait. What’s up? Is there to be a demonstration?  … ContinuedThe post A powerful demonstration of why magnetism matters, with the Baume & Mercier Baumatic appeared first on Time+Tide Watches.

INTRODUCING: The Franck Muller Vanguard Classic that can take you from boardroom to beach Time+Tide
Franck Muller Mar 17, 2020

INTRODUCING: The Franck Muller Vanguard Classic that can take you from boardroom to beach

Fans of Franck Muller will know there is something in the Vanguard collection for everyone. With more than 30 different references in the current lineup, including chronographs, tourbillons and skeletonised movements, the independent watchmaker has ensured that no matter where you want to take your watch, there is a generously curved creation for you. Despite … ContinuedThe post INTRODUCING: The Franck Muller Vanguard Classic that can take you from boardroom to beach appeared first on Time+Tide Watches.

In the Eye of the Storm – A Letter From Geneva SJX Watches
Rolex which just closed all Mar 17, 2020

In the Eye of the Storm – A Letter From Geneva

Switzerland has declared a state of emergency as a result of the COVID-19 coronavirus. Almost everything is closed, including schools, shops, and restaurants, with only businesses offering the basic necessities, like banks and supermarkets, being allowed to open. There is bad news from Switzerland’s neighbours as well; the virus has spread fast in Italy. A recent poll showed that only 8% of the Swiss population feel they are in great danger. I can assure you that 100% of watch brands are feeling the pressure. Many watch factories, particularly the privately-held brands, have shut down completely or are about to. That includes Rolex, which just closed all its facilities for two weeks starting March 17. Watch sales are falling all around the world, with some brands suffering drops of 30-40% in February, and duty-free sales – which are substantial for the watch industry – falling by up to 90% in major airports. We have seen many crises, but this is unprecedented. But the biggest blow to the industry so far – the cancellation of the major watch fairs, Watches & Wonders (W&W;) and Baselworld. Even though very little is actually sold at the fairs, they were universal events that brought everyone together, almost like an annual reunion of old friends (and competitors). The fairs were a major, major part of the larger imagination, so the cancellations feel like a massive blow for everyone in the industry. The accelerating fallout First, the timeline of the virus’ i...

Breguet Introduces the Classique 7137 and Classique 7337 SJX Watches
Breguet Introduces Mar 17, 2020

Breguet Introduces the Classique 7137 and Classique 7337

Perhaps the quintessential modern Breguet watches, having been in the line-up for decades, the Classique 7137 and Classique 7337 have elegant proportions and classical dials that showcase the exacting art of traditional engine-turning. And they have just been face-lifted, retaining the traditional look while getting sleeker engine-turning and a streamlined moon phase. Though the changes are slight, the watches differ significantly in look and feel from the initial versions. Unusually, the new dial is also offered in dark blue (with a white gold case), historically an uncommon colour for Breguet. The other combination is the conventional rose gold with a silver dial. Both models feature a slim, 39 mm case with straight lugs and a reeded case band. Mechanically, they are identical to the earlier generation versions. The movements of both watches vary in height and calendar complications, but they share the same ultra-thin cal. 502.3 as the base. The Classique 7337 in pink gold with a silver dial Before going on to the details of the two, it’s worth a quick look at their history. The two models are descended from the refs. 3137 and 3337 respectively, both watches designed by the independent watchmaker Daniel Roth when he helped create the modern Breguet identity in the late 1970s. Mr Roth, in turn, was inspired by important, 19th century Breguet pocket watches; he successfully translated Breguet’s glorious past into the modern era. Being small watches by modern standard...

Unboxing the G-Shock Dream Project ‘Pure Gold’ in 18k Yellow Gold SJX Watches
Patek Philippe ref 5172G chronograph or Mar 16, 2020

Unboxing the G-Shock Dream Project ‘Pure Gold’ in 18k Yellow Gold

Preposterous, outrageous, and very, very cool, the G-Shock Dream Project ‘Pure Gold’ G-D5000-9JR was announced last year. The watch cost US$70,000 – about the same as a Patek Philippe ref. 5172G chronograph or a Voutilainen Vingt-8 in steel – which was a shocker. But with only 35 made, the Dream Project sold out faster than you can say DW-5000. Though the watches were allocated to clients via ballot in May 2019, the first watch was only delivered in January 2020, with the rest of the watches trickling out at a gradual pace until late 2021 when the final watch will be completed. The very first watches were delivered to retailers in Japan, but one recently arrived in Singapore, the only one sold in the city state. Most countries only got one, with very large markets like the United States getting two, and the rest going to Japan. Gold and iron Made entirely of 18k yellow gold – it weighs 297 g or about 10 oz – the Dream Project was first exhibited at Baselworld 2015 as a concept watch. According to watch magazine Chronos Japan, the idea for a gold G-Shock came from Yasuyuki Iima, the president of Eye Eye Isuzu, a noted watch retailer. His suggestion led to G-Shock inventor Kikuo Ibe embarking on a “dream project” – the solid-gold G-Shock. The watch took five years to make it to market primarily because of the challenge in making it as shockproof as a standard G-Shock – basically the watch’s functionality has to survive being thrown out a third-storey ...