Results for Taste of Time 2026

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning

The marketing history of Rolex shows a brand building its public face step by step through symbols, carefully chosen moments, and tightly controlled messages. From its beginnings in 1905, Rolex shaped a clear, recognisable image, with a strong emphasis on visibility, control and consistency. The company spent real effort defining what the name Rolex should evoke and how that image would appear in print, in shop windows and on people’s wrists. Where many watchmakers leaned on language around heritage and handcraft, Rolex developed a communication style rooted in achievement, trust and broad recognition. The brand favoured association: with pilots, swimmers, climbers, tennis players, orchestras, laboratories and prize-giving institutions. Sponsorships, endorsements and even model names formed a linked pattern, presenting the Rolex watch as the natural companion of records, frontiers and public success. Hans Wilsdorf, the founder, treated promotion and product as parts of the same task. He saw that a claim about performance gained weight when tied to a visible test or public event, and that reputation could grow through displays of endurance, accuracy and elegance under pressure. The waterproof Oyster case, observatory trials, Channel swims, aviation flights and Himalayan expeditions all served as stages on which the watch and the story moved together. Across the decades this approach produced one of the most coherent brand stories in modern watchmaking. Through long-standi...

Piaget Polo Review: How The '80s Luxury Watch Icon Holds Up

While it’s more widely known for its jewelry these days, Piaget, founded in the small Swiss village of La Cote-aux-Fées by Georges Piaget in 1874, has been a watchmaker from the beginning. Its original trade, in fact, was making movements, and the company began making complete watches in In the 20th century. Before getting into the Piaget Polo, it's worth it to get into the brand's history in thin watchmaking. Since 1957, when Piaget created the historic 2mm-thick Caliber 9P, the company has been world renowned for the elegant thinness of its watches and movements. The world’s thinnest self-winding mechanical movement, Caliber 12P, followed Caliber 9P just three years later, in 1960, and Piaget has building upon these foundations ever since. Its most recent triumph in this area was the Altiplano Ultimate Concept, which debuted in 2018 as a prototype and hit the market in 2020; the entire watch, case and movement, is just 2mm thick, matching the wafer thinness of the original Caliber 9P. Along with Bulgari, another watchmaker known more for its jewelry, Piaget continues to embody the ne plus ultra of what ultra-thin watchmaking can accomplish.  [toc-section heading="The Integrated Bracelet Era Begins"] However, while “thin and elegant” remains the calling card of the Piaget watch brand overall, the market was looking for something a little different - a little bolder, perhaps - in the 1970s. Audemars Piguet had introduced its groundbreaking Royal Oak “Jumbo...

Holiday Gift Guide for the Modern Trailblazer in Your Life with Bremont

The holidays are here, and if you’ve got an adventurer on your list, you know… the kind of person who considers “inclement weather” an excuse to simply bring more gear, then you’ve come to the right place. We’ve teamed up with Bremont, the British watchmaker known for building mechanical timepieces as tough as the explorers who wear them, to curate a guide packed with rugged, road-tested gear. Whether your loved one is trekking ridgelines, chasing winter sun, or just trying to stay comfortable around camp, these picks will make their season brighter, bolder, and far more prepared. The post Holiday Gift Guide for the Modern Trailblazer in Your Life with Bremont appeared first on Worn & Wound.

6 Great Watches to Pick Up Before Our Black Friday Sale Ends Tonight

The post 6 Great Watches to Pick Up Before Our Black Friday Sale Ends Tonight appeared first on Worn & Wound.

Swatch’s New ‘Cold Moon’ MoonSwatch Only Sells in Swiss Snow

Introducing the MoonSwatch Mission to Earthphase Moonshine Gold “Cold Moon,” a winter release with a limited snowfall-based availability.

Raymond Weil & seconde/seconde/ present a special edition Toccata that’s by no means off the cuff

Raymond Weil unveils a playful take on the Toccata Heritage that outlines the rules for how to wear a dress watch.The post Raymond Weil & seconde/seconde/ present a special edition Toccata that’s by no means off the cuff appeared first on Time+Tide Watches.

Private Luxury, Public Artistry

Writing the Future: Breguet Launches the Expérimentale 1

First Look - The Breguet Experimentale 1, With 10Hz High-Frequency Tourbillon and Constant Force Magnetic Escapement

Innovation spirit and inventiveness have always been part of Breguet, specifically as its founder, Abraham-Louis Breguet, was responsible from 1775 onwards for so many of the watchmaking innovations of that era: the tourbillon, the perpétuelle watch, the natural escapement, the constant­-force escapement, the shock absorber, the Breguet balance-spring with its terminal curve, the gong-spring… In […]

Introducing - A Lesson in Dress Watch Etiquette with the New Raymond Weil Toccata Heritage x seconde/seconde

Raymond Weil is on a roll. As a brand we rarely covered, third-generation CEO Elie Bernheim is upping the tempo for the family-run Geneva-based brand. What started with the well-designed, retro-inspired MiIllesime of 2024, designed from scratch with contemporary specs, is now a fully fledged and very successful collection. Recently treated to a makeover, the […]

First Look - The Ikepod Hemipod 2025, The 1990s Icon Slightly Reinvented

Ikepod reintroduces the iconic 1990s watch with a refined name and form, the Hemipod 2025. The new model is unmistakably Ikepod but carefully modernised to retain the avant-garde spirit of the original while addressing the practical challenges that once came with it. The new Hemipod retains the design, simplifies servicing, and offers two distinctive chronograph […]

Breguet Rounds Out Its 250th Anniversary with the new Grande Sonnerie 1905 and Minute Repeater 7365

IFL Watches Introduces The Bulova Super Seville Starry Night

The folks at IFL Watches have made watch dials the small but very adaptable canvas for their art. We have seen a wide variety of different hand-painted dials from the brand over time. For its latest creative challenge, IFLW drew inspiration from the work of the renowned Dutch painter Vincent van Gogh. To be more […] Visit IFL Watches Introduces The Bulova Super Seville Starry Night to read the full article.

Introducing: Breguet Quietly Launches The Impressive Ref. 7365 Minute Repeater And Classique Grande Sonnerie Métiers d'Art 1905 Pocket Watch

The two impressive releases deserve attention despite being in the shadow of the major release that caps Breguet's 250th Anniversary year.

Breguet Celebrates Striking Heritage with Classique Grande Sonnerie Métiers d’Art 1905

The penultimate entry in Breguet’s 250th celebration is the Classique Grande Sonnerie Métiers d’Art 1905, a complicated pocket watch that unites several of Breguet’s creations, along with the métiers d’art know-how and high-technology of the modern Breguet manufacture. The 1905 features hand engraving and flinqué enamel, as well as using Breguet’s magnetic strike governor and gold gongs. As with all of the brand’s 250th anniversary creations, the nearly 60 mm case is made of Breguet Gold, with Bleu de France for an additional pop of colour. Initial thoughts During the 2000s, Breguet launched the Montre de Poche 1907, a minute repeating tourbillon pocket clock watch with grande et petite sonnerie. At the time, several of the best brands were building new complicated pocket watches, most notably Patek Philippe, rather than scavenging ebauches. In the 20 years since, new production complicated pocket watches have disappeared from nearly every brand’s catalogue – except for Breguet’s. The Montre de poche 1907BA/12. Image – Breguet Officially the 1907 has only been offered in yellow gold – though white and rose gold examples probably exist as well. Now, to celebrate 250 years of the house of Breguet, the 1907 gets a new look and technical overhaul with the striking Classique Grande Sonnerie Métiers d’Art 1905 in an 18k “Breguet Gold” case. The 1905 is not completely novel, mechanically speaking, as none of Breguet’s launches this year have been...

Introducing: The Moonswatch Mission To Earthphase Moonshine Gold "Cold Moon" Gets A Frosty Winter Take

There's snow doubt that many will be talking about this new release – and tracking the weather in Switzerland.

Hands-On With The Glashütte Original PanoMaticCalendar Platinum

Today, we’ll go hands-on with the limited-edition Glashütte Original PanoMaticCalendar Platinum. It’s a lesson in how a watch’s appearance can change drastically with a different dial and color scheme. As the name suggests, the watch is also crafted from one of my favorite stealthy precious metals. It’s hard not to enjoy Glashütte Original’s watches. After […] Visit Hands-On With The Glashütte Original PanoMaticCalendar Platinum to read the full article.

A Novel Sales Model: This New MoonSwatch Is Only Available When It Snows In Switzerland

This new MoonSwatch Mission to Earthphase Moonshine Gold will become available on December 4th. However, after that date, this MoonSwatch model will be available only when the Swiss see snowflakes. Though it will be for sale at select Swatch boutiques worldwide, it will be subject to local weather conditions in Switzerland. And the sales of […] Visit A Novel Sales Model: This New MoonSwatch Is Only Available When It Snows In Switzerland to read the full article.

7 Homage Watches That Surprised Us: From Omega to Rolex-Inspired Icons

Hands-on testing with multiple homage watches, including brands many enthusiasts love to hate, that still impressed us for quality, comfort, and value.

Buying Guide - The Best Of Dubai Watch Week 2025 On A (Sort of) Budget, With 6 New Watches Below 7K

With the spotlight very much on Dubai over the past week or two, we weren’t disappointed by the newly presented watches from the 90 or so brands that were part of Dubai Watch Week 2025. Last week, we put together a list of what we felt were the very best of the best of the […]

Hands-On: A Week In Rhodes With The Alcadus Voyager Worldtimer GMT

There’s something quietly satisfying about wearing a GMT watch when you travel. It adds a bit of ceremony to the start of a trip, even if you are only hopping across Europe. I took the Alcadus Voyager Worldtimer GMT on holiday with me to Rhodes simply because I liked the look of it and wanted […] Visit Hands-On: A Week In Rhodes With The Alcadus Voyager Worldtimer GMT to read the full article.

Sunday Morning Showdown: Tudor Ranger Dune White Vs. Christopher Ward C65 Dune Aeolian Sand

Welcome to a new installment of Sunday Morning Showdown! This week, we pit two very similar watches from two very dissimilar segments against each other. The Tudor Ranger Dune White takes on the much cheaper Christopher Ward C65 Dune Aeolian Sand. We’ll see if the €2,425 price gap makes sense. Daan will take the Tudor’s […] Visit Sunday Morning Showdown: Tudor Ranger Dune White Vs. Christopher Ward C65 Dune Aeolian Sand to read the full article.

The ABCs of Time - Beyond Telling Time, The Important Additional Hands on a Mechanical Watch

For those of us over 20 years old who can read an analogue watch (you might be shocked at how many Generation Alpha kids can’t), we all know what the central hour, minute and seconds hands do. A small seconds sub-dial won’t trip us up, either. Different complications bring different hands, however, and some can […]

WU25 Panel: Talking Photography and Watches with Bulova x Photoville

This panel, which features a collaborative effort between Bulova and Photoville, is a unique dialogue on the profound relationship between photography and horology. Featuring photographer Brian Alcazar (@1st), Photoville founder Sam Barzilay, and Jason Gong of Complecto, this discussion is wide ranging and appropriately touches on what makes photographing New York City special. You won’t want to miss it! View the interview on here on YouTube or read along below. The following conversation has been lightly edited for brevity and clarity. Zach Kazan Hello, everyone, and welcome to the second panel of the final day of the Wind-Up Watch Fair in New York City. My name is Zach Kazan, director of editorial at Worn and Wound. It’s a pleasure to be here and to have you all here. This panel is presented by Bulova and Photoville. It’s called On My Watch: New York City in Pictures. We’ll be talking about photography and horology, and where those worlds intersect, with four great panelists. I’ll let each of them introduce themselves. First, to my left, we have photographer Brian Alcazar, whose work is the subject of this panel. Brian, can you tell us a little about yourself and how you found yourself here? Brian Alcazar Hi, everyone. I’m Brian Alcazar-you might know me as @1st. I’m a photographer, and this project came about very randomly. TJ pulled up at one of my photo walks one day, and we connected while walking around taking photos. We thought it would be a good id...

New releases from AVI-8, Hublot, Fears and more

From engineering marvels to pieces with a strong artistic focus, what a week!The post New releases from AVI-8, Hublot, Fears and more appeared first on Time+Tide Watches.

Introducing: The Panerai Luminor GMT Ceramica PAM01783 - Now With A Blue Dial

Last month, Mike brought you the details of a new 40mm Panerai Luminor in ceramic. That was the first time Panerai applied ceramic to a 40mm case. Well, the brand has already pulled the veil off an extension to that model with the PAM01783, featuring a deep blue dial. This new Luminor GMT Ceramica is […] Visit Introducing: The Panerai Luminor GMT Ceramica PAM01783 - Now With A Blue Dial to read the full article.

What is a Chronometer Watch? A Guide to Ultra-Precise Watches

When a watch touts on its dial that it is a "Chronometer" or an "Officially Certified Chronometer" or even a "Superlative Chronometer," what exactly does that mean? How does a chronometer watch differ from a watch that does not make that claim? For that matter, a newbie to the timepiece game might ask, what is the difference between a watch with "chronometer" on the dial and a watch with "chronograph" on the dial? In this comprehensive guide, we attempt to answer all of your burning questions about chronometer watches and what sets them apart. [toc-section heading="The Chronometer Throughout History"] Our original, classical definition of a chronometer can be traced back to the golden age of seafaring exploration in the 18th Century, when ships required the use of a highly accurate onboard clock that enabled their navigators to determine longitude in order to avoid the perils of running aground or veering hopelessly off course. The man credited with developing the first of these “marine chronometers” was legendary British watchmaker John Harrison; his invention facilitated the celestial navigation used at the time by navigators at sea to determine their ship’s position in coordination with a sextant. Marine chronometers, which were essentially highly accurate clocks mounted on gimbals inside wooden boxes, were among the first portable timepieces and were instrumental in the global seagoing trade that helped build our modern, interconnected world. Ulysse Nardin, foun...

Hands On: Breguet Classique 7225

Breguet has enjoyed a great 250th anniversary year – one that promises to end with a big reveal in early December – with several commemorative editions launched for the occasion. The best of the lot, however, is undoubtedly the Classique 7225. Equipped with one of the most advanced time-only movements on the market, the Classique 7225 combines cutting edge modern watchmaking of the best industrial-haute horlogerie variety with an unexpectedly captivating aesthetic. Some of its details don’t quite make sense, yet the 7225 as a whole makes a lot of sense. Initial thoughts The Classique 7225 has a great deal of tactile appeal – it feels good on the wrist. In fact, the 7225 is probably the first Breguet in a long time that is sexy. If there’s one Breguet in today’s catalogue I really want, it’s this one. At 41 mm, the 7225 might measure large for such a watch, but the proportions are just right. The case is thin enough, while the wide dial maximises the impact of the guilloche on a gold base. If anything, the design might look odd with a smaller format, since the look comes from a pocket watch after all. Visually, the 7225 is striking and employs the classic Breguet style to great effect. Almost all the elements are familiar so the watch is recognisably “Breguet”, yet it different from the rest of the catalogue. The 7225 instantly looks like a Breguet, which shows its creators have an instinctive understanding of the brand. With its “floating” magnetic ba...

[VIDEO] Hands-On: The Incredibly Wearable Grand Seiko SLGW007

It’s very telling to me to see what my initial reactions were to a watch when it was announced. At Watches and Wonders 2024, Grand Seiko launched the SLGW003 “birch bark” featuring a new movement, the manual-wound 9SA4, and a new case within the Evolution 9 series. Looking back at the video that Zach Kazan and I shot to accompany the announcement post, you can see just how excited we were about it, despite being jet-lagged and inundated with new releases. The interesting part is that the new movement, which by all measures is the more significant development for the brand in terms of R&D;, played second fiddle to the case, which addressed some enthusiast issues with Grand Seikos. At 38.6mm x 45mm x 9.95mm, the SLGW003 had idyllic proportions, particularly in terms of thickness, which has long been a thorn in GS’s Zaratsu-polished side. Additionally, the 003 featured 20mm lugs, an uncommon feature for a GS, yet the most common strap width. It’s funny how big a deal a couple of dimensions can be, and yet, as you can see, it’s what we cared about most. Since that release, Grand Seiko has only used the 9SA4 in one other set of watches, the epically cool 45GS tribute SLGW005 and its precious metal sibling, the SLGW004, but not until the SLGW007, the watch I’m actually supposed to be writing about, have we seen a return to that new case design. Although I’ve encountered the SLGW003 in person a couple of times, I haven’t had the chance to wear it for more than a ...

Laurent Ferrier celebrates 15 years with a beige twist on its founding model

At Dubai Watch Week, Laurent Ferrier continued its 15th anniversary celebrations with the new Classic Origin Beige.The post Laurent Ferrier celebrates 15 years with a beige twist on its founding model appeared first on Time+Tide Watches.