Semper & Adhuc Rescues Homeless Vintage Movements
French startup Semper & Adhuc is making its debut with a familiar proposition: affordable, time-only watches, but with a historically conscious twist – each watch is powered by a homeless vintage movement. Also unusual is the fact that while the movements are Swiss, namely the A. Schild AS 1012, every other part of the watch, including case, dial, and hands, is made in France. The brand was started in 2016 by watchmaker Colin de Tonnac, who spent several years at Patek Philippe in Geneva before setting up Semper & Adhuc in Bordeaux. The inaugural line-up is made up of three minimalist watches with quirky details and form cases, but the most interesting bit is the slightly romantic rationale behind the movement inside. Saving abandoned movements All three models are powered by the same calibre, the hand-wound AS 1012 produced by A. Schild, a Grenchen-based movement maker that was once one of Switzerland’s largest. Produced from 1936 to 1960, the AS 1012 is an unusual movement because it is, or rather was, an oval form calibre destined for ladies’ watches, explaining the compact size of about 13 mm by 15 mm. It has 17 or 21 jewels depending on the version, and a 36-hour power reserve. Examples of the AS 1012 and its variants The AS 1012 was inexpensive and robust, making it popular enough that millions were produced. And after the Quartz Crisis, a good number of the movements – likely the majority of them – were in watches that were no longer desirable. That wa...
Time+Tide
