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The Top 5 Omega Models From The 1990s Fratello
Omega Models From Aug 21, 2026

The Top 5 Omega Models From The 1990s

Another Friday, another list! This week, we follow up on last week’s list that was based on a discussion we had on Fratello Talks three weeks ago. In that episode, Robert-Jan, Nacho, and I discussed the ultimate decade for watches. RJ and I chose the ’90s as our favorite because new technology significantly improved overall […] Visit The Top 5 Omega Models From The 1990s to read the full article.

Longines Adds a Light Blue Conquest Heritage Central Power Reserve Worn & Wound
Longines Adds Aug 19, 2026

Longines Adds a Light Blue Conquest Heritage Central Power Reserve

Don’t look now, but Longines is having an uncommonly strong year. The release of the reworked HydroConquest dive watch in March remains one of the most discussed new releases of the year from a major brand, and their quiet but smart update of the Master Collection in June was also well received. Last month, they launched a new version of one of the more curious watches to be plucked from their archives in recent years, and while it’s certainly more of a niche product than the diver or the classically styled pieces in the Master Collection, it shows that the brand is still considering the enthusiast in spite of what is clearly a larger, big tent approach focusing on core models.  The Longines Conquest Central Power Reserve in light blue is the third such watch following cream, anthracite and black dials introduced in 2024. These are incredibly charming watches in person, and lift from a design that originally debuted in 1959. It’s a fairly straightforward watch, with the central quirk (literally) being a power reserve indicator represented by a subdial in the dead center of the dial. The date appears at 12:00, and studying the dial reveals an idiosyncratic sector-like layout that is easily readable and visually interesting.  The case of the Longines Conquest Central Power Reserve measures a tidy 38mm in diameter and 12.3mm thick. That is a tad taller than I’d typically like on a watch in this style, but I think it’s the price we pay for a modern, tech forward mo...

Inside The Manufacture: Why Fam al Hut Is Pursuing Manufacture Status Hodinkee
Aug 19, 2026

Inside The Manufacture: Why Fam al Hut Is Pursuing Manufacture Status

This story is a special presentation from Hodinkee Japan, written and illustrated by Masaharu Wada, the Deputy Editor-in-Chief for Hodinkee Japan.  For a young brand to revisit roughly 98 percent of the movement components in a GPHG-winning watch after receiving the award might ordinarily sound like cause for concern. But when I visited Fam al Hut's workshop in Taicang, Jiangsu Province, China, I came away feeling almost the opposite. More than anything else, that fact seemed to capture exactly where the brand stands today. A large industrial elevator takes you to the second floor, where the doors open onto a long central corridor. To the right, behind glass walls, designers and engineers gather around technical drawings. To the left is a production floor lined with five CNC machines and other machine tools. Farther inside are a prototyping room, a finishing department, a clean room for movement assembly, a quality-control room, a stockroom, and even a dedicated room housing a femtosecond laser machine. Not everything is made here. Cases and sapphire crystals, among other components, still come from outside suppliers. What Fam al Hut has built, however, is an environment in which it can control the design, prototyping, machining, assembly, testing, and continued development of its movements. For such a young independent brand, the scale of the operation was far beyond what I had expected. Fam al Hut was founded in 2024. The following year, its debut watch, the MARK 1 Möb...

Twelve Market Observations By Ben Clymer (August 2026) Hodinkee
Patek Philippe Aug 18, 2026

Twelve Market Observations By Ben Clymer (August 2026)

Some version of this story has been in the back of my mind for months, maybe years. Because I see, hear, and experience so many wild things in my watch life that it's hard to really understand, I thought the best thing I could do was share them with you. Some of the below are simple opinions; others are hard and true facts. I think I have a unique position in the watch space as the president of a large media outlet (so I see traffic information and click tendencies), I'm a long time consumer of all kinds of watches (vintage, new, independent, big and small), something of a pundit on the industry for large media outlets, a participant in basically all the organizations that focus on the watch industry, and of course, an officer at one of the largest modern watch retailers in the world.  Beyond that, the amount of DMs I get from total strangers asking me watch questions is simply b-a-n-a-n-a-s  (should that be a series unto itself?). So I thought I'd take some of what's been on my mind from all of the above sources and put it on paper to be read, debated, and (dis)agreed with. So, here are five things that are happening in the watch world that make zero sense, and five more that make a ton of sense. FIVE THINGS HAPPENING IN TODAY'S WATCH MARKET THAT MAKE ZERO SENSE 1. Complicated (Vintage And New!) Patek Philippe Is Trading Below Where It Should Be Trading The 5270G is a fantastic watch, and even at retail, represents very solid value compared to what else is happening out...

Insight: The Science of Gear Tooth Profiles SJX Watches
Ming ly minor variations have Aug 18, 2026

Insight: The Science of Gear Tooth Profiles

Having explored several concepts related to energy systems in watchmaking, from mainspring barrel capacity to automatic winding and the chain and fusee, our technical series continues with a detailed examination of how that energy reaches the escapement. A vital part of all watch movements, gears are usually taken for granted and generally not given much thought. But upon closer look, gear tooth profiles vary in shape and size. These seemingly minor variations have big implications and reveal various calculated trade-offs. We take a closer look at the different gear profiles used in watchmaking and review their particularities and evolutions over time.  History and curves Mechanical timekeeping is inextricably linked to the concept of gears and transmissions. Long before the invention of the hairspring, early craftsmen and horologists were already using toothed wheels in conjunction with weights, verge escapements, and pendulums to measure the passage of time.  Historically, gear-cutters were separate professionals who catered to clock makers. Horological lore has it that the tooth profiles used during the 1600s were traced after the thumb’s shape, although it’s difficult find evidence for this theory. The invention of the hairspring marked a step-change in the technical evolution of the watch, and the later development of detached escapements enhanced precision further. These advances revealed transmission problems that had previously been masked by larger timing er...

Recommended Reading: ERG’s “Grand Seiko” Book Is How Modern Brand Books Should Be Done Hodinkee
Grand Seiko Book Aug 17, 2026

Recommended Reading: ERG’s “Grand Seiko” Book Is How Modern Brand Books Should Be Done

Over the past few weeks, I've been taking a slightly overdue look through a backlog of recent acquisitions for my library. As I pointed out recently in a story on Taschen's "Ultimate Collector Watches," buying more books scratches the knowledge-acquisition part of my brain while saving me from writing a check the watch-collector side of my brain can't cash. Yes, I already have a few bins full of books lying around, and piles around the living room. But New York apartment sizes be damned, I'm acquiring more books. I recently had a spinal fusion and, while I'm recovering just fine, I'm still sorting out how to photograph watches without bending or twisting for a few months. All the books in my backlog are under 10 pounds (just barely), so my doctor can't get mad at me for lifting. So I'm going to turn this into a short weekly column to go through some books I have that deserve coverage. And the first one I picked up (both originally a few months back and again, for this column) was the succinctly titled and gorgeously produced "Grand Seiko" by ERG Media published earlier this year. As an official Grand Seiko-approved product, everything carries the brand's (often exacting) seal of approval. But it's also anything but a sanitized and soulless look at a brand's heritage and history. Instead, "Grand Seiko" weaves a beautiful look at watches and watchmaking with Japan's culture and landscape, and Grand Seiko's New York flagship. But first, you've got to appreciate the packaging....

Upcoming Casio MTP-E740 Series: Specs, Price, and Why It’s a £85 Steal WatchRider
Seiko Time Sonar Casio has Aug 16, 2026

Upcoming Casio MTP-E740 Series: Specs, Price, and Why It’s a £85 Steal

The upcoming Casio MTP-E740-4AV and MTP-E740-2A1V are vintage-inspired watches launching soon for just £85. Proving that budget-friendly watches don’t have to be boring, these new releases feature a stunning see-through dial design that punches well above its price bracket. A Striking Translucent Dial Design The standout feature of the new MTP-E740 series is undoubtedly its dial. Drawing heavy inspiration from the classic 1970s Seiko Time Sonar, Casio has incorporated a transparent face that reveals the mechanical day and date wheels underneath.   Usually, entry-level Casio day-date models hide this calendar mechanism behind a solid face. By exposing it, Casio gives these models a playful, layered, and premium look that is rarely seen at this price point.   The Standout Models: Orange and Navy While the collection features several colors, two models steal the show:  MTP-E740-4AV (Orange):   if you want a watch that immediately catches the eye, the MTP-E740-4AV is the undisputed star of the collection. The bright orange colorway perfectly complements the retro-futuristic transparent dial, giving the watch a summery, high-energy feel. Orange dials have historically been associated with dive watches and motorsport chronographs, but putting it on an everyday stainless steel piece gives it a remarkably fresh vibe.  The bright, vibrant orange dial is an absolute head-turner. It provides a bold contrast against the stainless steel case and makes the exposed cal...

Looking Through The Blinds: A Peek At The Patek Philippe Cubitus Perpetual Calendar Skeleton Ref. 5840P-001 Fratello
Patek Philippe Cubitus Perpetual Calendar Skeleton Aug 16, 2026

Looking Through The Blinds: A Peek At The Patek Philippe Cubitus Perpetual Calendar Skeleton Ref. 5840P-001

The introduction of the distinctly different-shaped Cubitus collection in October 2024 didn’t go unnoticed. Patek Philippe stated that the Cubitus collection’s mission is “to offer a new reinterpretation of the ‘elegant, sporty’ style” through a design in which the square bezel adopts rounded corners, “blending the square, the circle, and the octagon.” When you look at the basic […] Visit Looking Through The Blinds: A Peek At The Patek Philippe Cubitus Perpetual Calendar Skeleton Ref. 5840P-001 to read the full article.

Watches, Stories, & Gear: Primetime Trailer, UNESCO World Heritage Sites, and Porsche 911s Worn & Wound
Aug 15, 2026

Watches, Stories, & Gear: Primetime Trailer, UNESCO World Heritage Sites, and Porsche 911s

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Primetime Trailer The full trailer for Primetime has been released, with Robert Pattinson continuing his run of being in what seems to be every movie this year. In this film, Pattinson plays Chris Hansen during the height of To Catch a Predator and following the Dateline NBC correspondent behind the sting-house segments that confronted adults who believed they were meeting minors online. From early reviews, the film will examine the cross-section of journalism, spectacle, and entertainment – something still very much in our cultural conversation today.  Directed by Lance Oppenheim, the film also stars Merritt Wever, Skyler Gisondo, Phoebe Bridgers, Matthew Maher, and Bokeem Woodbine, and is set to release in theaters September 25, 2026.   Lindsey Buckingham and Stevie Knicks’ Relationship I think the best anti-artificial intelligence argument out there is that AI can’t make art because it can’t fall in love or experience heartbreak. To understand art as a human experience, it has to be woven with at least a teeny little bit of pathos, don’t you think? I mean, look at Fleetwood Mac. Stevie Nicks and Lindsey Buckingham’s relationship permeated the band’s ...

Reaching The Top With The Heavyweight HP Hercules In Polished Tantalum Fratello
Aug 15, 2026

Reaching The Top With The Heavyweight HP Hercules In Polished Tantalum

Last year, Thomas went hands-on with the HP Hercules Hand-Wound Double-Barreled. Today, I’m going to do exactly the same. However, this time the watch doesn’t feature a stainless-steel case but rather a fully polished tantalum one. As you might know, tantalum is an extremely dense metal, which makes the watch much heavier and also harder […] Visit Reaching The Top With The Heavyweight HP Hercules In Polished Tantalum to read the full article.

The Petrolhead Corner - Singer and Louis Vuitton Go To Extremes With Two Bespoke Porsche 911s Monochrome
Louis Vuitton Go Aug 15, 2026

The Petrolhead Corner - Singer and Louis Vuitton Go To Extremes With Two Bespoke Porsche 911s

Collaborations between watch companies and other industries come in all shapes and sizes, and extend well beyond the usual realms of fashion and art. We’ve seen pretty much anything we’d say, but every now and then, one comes along that surprises us, regardless of how natural the connection might be in hindsight. One such collaboration […]

Tried And Tested: The CIGA Design Hunter Titanium Skeleton Automatic Fratello
Aug 15, 2026

Tried And Tested: The CIGA Design Hunter Titanium Skeleton Automatic

My first encounter with CIGA Design was with its Blue Planet model. In 2021, it won the Challenge Watch Prize at the Grand Prix d’Horlogerie de Genève (GPHG), which obviously gave it some proper traction. Although CIGA Design has been producing watches since 2016, I’d say 2021 was really a turning point for the Shenzhen-based […] Visit Tried And Tested: The CIGA Design Hunter Titanium Skeleton Automatic to read the full article.

Is The Piaget Polo Signature Date Exactly What The Brand Needed? (Hands-On) WatchAdvice
Piaget Polo Signature Date Exactly Aug 14, 2026

Is The Piaget Polo Signature Date Exactly What The Brand Needed? (Hands-On)

Piaget’s released a new iteration of their Polo Signature Date, but does it truly embody the brand’s modern creative vision? Let’s find out! What We Love: Shapely, wearable case More distinct dial & identity The rubber strap – still comfortable! What We Don’t: Crown feels slightly small Dead zone when changing times Is it finally recognisable? Overall Rating: 9.25/10 Value for Money: 9/10 Wearability: 9.5/10 Design: 10/10 Build Quality: 8.5/10 For as much as I love watches for their design, technology, or daring in either field, recognition must be recognised as one of the most important elements of a watch brand’s arsenal. When a watch brand goes ‘mainstream’ within the enthusiast community, it brings with it a significant amount of power within the watch world. But it’s usually easier said than done; scant few brands have managed to capture the attention of both hardcore enthusiasts and luxury lovers at the same time. Piaget is a brand that has perennially clung to the fringes of that audience. In the past, they hadn’t been able to tap into the enthusiast crowd with the same level of magnitude as some of their peers in Richemont. While one can easily point the finger towards characteristics like ultra-luxury and exclusivity, it hasn’t stopped other brands of a similar calibre from breaking through. So if not that, then what? Perhaps it’s due to a lack of distinctive visual identity, which in recent years has begun to change. While fans of the ...

Introducing - The MeisterSinger Edition Unitas 1Z Blue Monochrome
Meistersinger Edition Unitas 1Z Blue Aug 14, 2026

Introducing - The MeisterSinger Edition Unitas 1Z Blue

For 25 years, MeisterSinger’s signature single-hand watches encouraged a more relaxed perception of time, focusing on the broader flow of the day rather than its smallest divisions. Earlier this year, the German brand presented the Edition Unitas 1Z, a limited anniversary model that revived the original 2004 Edition 1Z, its first watch to feature a […]

Seiko Doesn’t Rest On Its Laurels: Introducing Two Seiko Presage Classic Series “Craftsmanship” Watches Fratello
Seiko Doesn’t Rest Aug 13, 2026

Seiko Doesn’t Rest On Its Laurels: Introducing Two Seiko Presage Classic Series “Craftsmanship” Watches

Seiko’s and Japan’s very first wristwatch, the 1913 Laurel, is one of the prettiest watches I have ever seen. More than a century after its conception, it still looks fresh. It’s also, as you can imagine, a rather important watch. To underline that and make it possible to wear a watch that honors the beginning […] Visit Seiko Doesn’t Rest On Its Laurels: Introducing Two Seiko Presage Classic Series “Craftsmanship” Watches to read the full article.

First Look - The Seiko Presage Classic Series x Tradman’s Bonsai Limited Edition HCC009J1 Monochrome
Seiko Presage Classic Series x Aug 12, 2026

First Look - The Seiko Presage Classic Series x Tradman’s Bonsai Limited Edition HCC009J1

Since its international relaunch in 2016, the Seiko Presage collection, for decades available only to Japanese customers, has become the brand’s showcase of the country’s traditional aesthetics and craftsmanship, offering enamel, porcelain, and urushi-lacquer dials. The recently introduced Presage Classic Series comprise vintage-inspired everyday watches, and the new Seiko Presage Classic is created with Tradman’s […]

Fears Retires the Brunswick 40.5 Jump Hour with the ‘Ultimus’ Edition: an Appreciation of a Modern Classic Worn & Wound
Christopher Ward JJ01 jumping hour module Aug 11, 2026

Fears Retires the Brunswick 40.5 Jump Hour with the ‘Ultimus’ Edition: an Appreciation of a Modern Classic

Fears made some news this week not only with a new release, but also the announcement that one of their signature watches is being retired. The new Brunswick 40.5 Jump Hour ‘Ultimus’ is, somewhat surprisingly, the last version of the Brunswick 40.5 Jump Hour. Now, it stands to reason that Fears will not completely abandon the Jump Hour format. This platform has been incredibly popular for the brand, and seems to be a fount of creative opportunity for their design team and collaborators. Still, the appropriately named Ultimus is the end of a chapter, and it seems like a good opportunity to reflect on a watch that I’ve personally come to enjoy quite a bit in my own collection.  But first, let’s break down the Ultimus. This is a collaboration with Andew Morgan, the UK based watch content creator, and features the same 40.5mm stainless steel case and Christopher Ward JJ01 jumping hour module (on a Sellita SW200 base movement) as every other Jump Hour Fears has made (well, almost every one – we’ll get to a few exceptions momentarily). What differentiates this edition, of course, is the dial execution. Typically, the Jump Hour is loaded with negative space. The Fears version of this complication features a small interior minutes track with an hour aperture at the top, and ample space within and without that circle that becomes a venue for an eye-catching color or an interesting material. It’s an inherently spare design, which I think is part of the appeal.  The U...

Moonwatch or Snoopy? Omega Speedmaster head-to-head (feat. Fratello’s R.J. Broer) Time+Tide
Omega Speedmaster head-to-head feat Fratello’s Aug 10, 2026

Moonwatch or Snoopy? Omega Speedmaster head-to-head (feat. Fratello’s R.J. Broer)

Episode 3 of Four New Ways to Fly to the Moon — and this one took a detour we didn’t plan. Andrew and Justin were set to go head-to-head on the classic Omega Speedmaster Professional Moonwatch versus the blue Snoopy Speedmaster — the unimpeachable just-means-business OG versus the playful, sadly not so easy to score … Continued

Uncorking the Louis Moinet 1816 Chronograph Champagne: A Hands-On Experience Fratello
Louis Moinet 1816 Chronograph Champagne Aug 10, 2026

Uncorking the Louis Moinet 1816 Chronograph Champagne: A Hands-On Experience

The man who brought the Louis Moinet watch brand to life sadly died very recently. Jean-Marie Schaller, the owner and creative force behind Louis Moinet, passed away peacefully on May 16th at the age of 66. The watch industry lost one of its brightest characters, but the brand continues, and it does so in its […] Visit Uncorking the Louis Moinet 1816 Chronograph Champagne: A Hands-On Experience to read the full article.

Hands On: Breguet Classique Tourbillon Sidéral SJX Watches
Breguet Classique Tourbillon Sidéral Aug 7, 2026

Hands On: Breguet Classique Tourbillon Sidéral

The Tourbillon Sidéral debuted last year to mark Breguet’s 250th anniversary. This year, the brand is celebrating the 225th anniversary of its founder’s best-known achievement: the tourbillon. For this occasion, Breguet released a quartet of new references, among them the Classique Tourbillon Sidéral ref. 7255PT, a 50-piece limited edition in platinum, once again featuring an in-house aventurine enamel dial. Initial thoughts Despite being the brand’s first-ever flying tourbillon, the Tourbillon Sidéral feels somewhat familiar. That’s because its cal. 187M1 is derived from the brand’s original wristwatch tourbillon movement, the cal. 558, released in 1989. That explains the familiar off-centre dial arrangement and full-plate architecture visible through the case back. Within this lineage, the Tourbillon Sidéral can be considered the spiritual heir and technical successor to the Classique Tourbillon Messidor 5335 released 2007, a watch that seemed to suspend its tourbillon in mid-air. In fact, this mystery tourbillon was driven by a sapphire crystal drive wheel, and its upper pivot was supported by a sapphire crystal bridge. The Tourbillon Sidéral elevates this concept to its natural conclusion, dispensing with the upper support bridge entirely, resulting in a true flying tourbillon. Unfortunately, the two-armed tourbillon cage itself spans almost the entire width of the opening, and at times resembles an upper support bridge, at least until the eye registers ...

Seiko’s latest Asia-Pacific Prospex limited editions bring golden hour to the wrist Time+Tide
Seiko s latest Asia-Pacific Prospex Aug 6, 2026

Seiko’s latest Asia-Pacific Prospex limited editions bring golden hour to the wrist

The Seiko Prospex HBB003K and HBB004K are two new Asia-Pacific exclusive editions, limited to 2,500 pieces each. The sand-textured yellow and orange dials are inspired by the visual transition from golden sunsets to tranquil nights along Asian coastlines. Priced at A$995, both models are available for pre-order exclusively through Seiko Boutiques and Seiko Online. Seiko … Continued

Finding The Best Seiko Divers In The Brand’s Prospex Collection Fratello
Seiko Divers Aug 6, 2026

Finding The Best Seiko Divers In The Brand’s Prospex Collection

About a week ago, I wrote an article about two classic Seiko divers. For many watch fans, including the majority of the Fratello team, Seiko divers hold a special place in their collections. If it wasn’t your first mechanical watch, it was often one of the first that helped grow your love for watches. After […] Visit Finding The Best Seiko Divers In The Brand’s Prospex Collection to read the full article.

Book Review: ‘Universal People Universal Dreams’ SJX Watches
Patek Philippe before landing Aug 6, 2026

Book Review: ‘Universal People Universal Dreams’

Universal People Universal Dreams is a large-format book that explores, in great detail, a collection of 111 Universal Genève chronographs, and only chronographs. The 384-page book is also a record of the collecting journey of its author, Luca Mignini, who reflects on the lessons learnt and people encountered in his pursuit of watches across the world. A longtime watch collector who is now a professor at Milan’s Bocconi University, Mr Mignini had a long career in the consumer goods industry, culminating in a spell as chief operating officer at Campbell’s, the American food giant famous for its canned soups, after which he retired in 2019. The globe-crossing nature of his career took him from his homeland of Italy to Shanghai and New Jersey, giving him the opportunity to collect internationally, a phenomenon that professionals who travel extensively for work will find familiar. Having been interested in watches since he was a teenager, Mr Mignini made his way through the usual suspects like Rolex and Patek Philippe, before landing on Universal Genève during a trip to Tokyo in 2010. In the time since, he has accumulated the impressive collection of Universal Genève detailed in this book. I met Mr Mignini last year in Geneva and he is clearly obsessed with Universal Genève. His tremendous passion for the brand  makes it almost a given Universal People Universal Dreams will be laser focused on Universal chronographs yet exceptionally wide in scope within the narrow s...

Luxury Look, Accessible Price: Why the Fossil Harwell is the Perfect Ralph Lauren Stirrup Alternative WatchRider
Fossil Aug 5, 2026

Luxury Look, Accessible Price: Why the Fossil Harwell is the Perfect Ralph Lauren Stirrup Alternative

A few years ago, my friends gifted me the Fossil Harwell ES5267. From the moment I opened the box, I was absolutely captivated. I have always loved the color green, especially when paired with gold, and this watch executes that combination flawlessly. But beyond its stunning colorway, it stands out for another reason: it is arguably the best affordable alternative to the luxurious Ralph Lauren Stirrup Small. If you love the quiet luxury and equestrian heritage of the Ralph Lauren Stirrup but can’t justify the designer price tag, the Fossil Harwell captures the exact vibe.  The Appeal of the Stirrup Shape The stirrup case design immediately draws the eye. Instead of traditional lugs, the strap typically passes through the upper loop of the case, integrating the watch seamlessly onto the wrist. It’s a silhouette that feels both vintage and contemporary, perfect for adding a touch of tailored elegance to any outfit. It is a bold, instantly recognizable case shape that acts as a piece of statement jewelry just as much as a timekeeper.  The Inspiration: Ralph Lauren Stirrup Small To understand the appeal of the Fossil Harwell, we first have to look at the titan that inspired this aesthetic: the Ralph Lauren Stirrup collection. Introduced at SIHH in Geneva in 2009, the Stirrup collection perfectly captures Ralph Lauren’s deep equestrian heritage. The Stirrup Small features an iconic stirrup-shaped silhouette, measuring 27.7 x 29.3 mm, and often houses high-end Swiss mov...

Photo Report: The 2026 Silverstone British Grand Prix With TAG Heuer Hodinkee
Louis Vuitton Aug 5, 2026

Photo Report: The 2026 Silverstone British Grand Prix With TAG Heuer

Walking down the pit lane towards the Red Bull garage, I get chatting to a guy, thanks to the watch on his wrist (it was a Monaco), who tells me about his love for F1 and how special it is to stand close enough to these machines that you can feel their engines through your chest. At one point, I asked him, "Which race haven't you been to yet that you're dying to attend?" "I'd love to get to Spa one day, but honestly? This is it. Silverstone is the home of it all. It's hard to beat this place." Over the past five years, F1 has undergone a revitalization I don't think any other sport can match. Fuelled by Netflix's Drive to Survive, a crop of drivers who've opened up more of themselves than any generation before them, and no shortage of on-track drama, the fan base for the sport hasn't just increased; it's evolved in ways that have changed who actually shows up at races. It's that diversified, culture-conscious crowd that TAG Heuer's return as Official Timekeeper is clearly aimed at. TAG Heuer has timed Oracle Red Bull Racing since 2016, through all four of Verstappen's titles, but in 2025 the brand's role in F1 became much bigger. TAG Heuer became the sport's Official Timekeeper as part of a huge move by LVMH across the entire paddock, a ten-year partnership that also brought Louis Vuitton and Moët & Chandon into Formula 1. Silverstone earns its place at the centre of that story more than any other stop on the calendar. It's one of only four circuits still on the grid that...