SJX Watches
Hands On: Tudor Monarch
Tudor marks its 100th birthday by reviving the Monarch with a completely new look — one that captures the spirit of the brand’s founding decade, reinterpreted for the 21st century. The Monarch manages to be both sporty and dressy, with a distinctive design and upmarket build that proves Tudor has aspirations beyond the Black Bay. Initial thoughts Tudor turns 100 stronger than it’s ever been. The brand that once trafficked in cheaper versions of Rolex models can now bring compelling products like this to market with impressive regularity. That said, the brand tends to be at its best when it comes to sports watches like the Black Bay — what Tudor calls its ‘classic watches’ have had less market impact. In this context, the Monarch represents a major step forward for Tudor. It’s dressy without looking derivative, and robust enough for everyday wear. In short, the Monarch rules. Image – Tudor Much of Tudor’s current collection takes heavy inspiration from its deep back catalogue. That isn’t the case for the Monarch, which shares nothing with the 1990s and 2000s Monarchs save for the name and shield at 12 o’clock. Instead, the Monarch’s design celebrates the earliest years of Tudor — the 1920s — which was a transitional period in which wristwatch production had not yet equalled that of pocket watches. Watchmakers at the time weren’t yet sure what kinds of wristwatches people wanted, and the era is marked by expressive and experimental designs. Beca...
