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RECOMMENDED READING: Why Patek Philippe’s decision to kill their most popular product is a business masterstroke Time+Tide
Patek Philippe s decision Feb 24, 2021

RECOMMENDED READING: Why Patek Philippe’s decision to kill their most popular product is a business masterstroke

Many of us, myself included, have the 5711 steel Nautilus cemented onto our watch grail wish-list. Now, the infamous eight year waiting-list you’d have to endure after ordering one is no more. Patek Philippe’s top selling reference is being discontinued, and many a collector on an exclusive AD list will return to square one, with … ContinuedThe post RECOMMENDED READING: Why Patek Philippe’s decision to kill their most popular product is a business masterstroke appeared first on Time+Tide Watches.

How did thieves use Instagram to steal €150,000 of watches and other luxury goods? Time+Tide
Feb 23, 2021

How did thieves use Instagram to steal €150,000 of watches and other luxury goods?

We all love Instagram, right? Especially for the watch community, the Facebook-owned social media app is an integral hub that connects horological enthusiasts around the world. But what if Instagram was making you a target for robbery? That was exactly what allegedly happened in Milan with a gang of four nicknamed the “acrobat thieves” who … ContinuedThe post How did thieves use Instagram to steal €150,000 of watches and other luxury goods? appeared first on Time+Tide Watches.

Patek Philippe Introduces New Versions of the Twenty-4 SJX Watches
Audemars Piguet Royal Oak 34 mm Feb 22, 2021

Patek Philippe Introduces New Versions of the Twenty-4

Patek Philippe is starting the year on a simple note, with its first releases for 2021 being a trio of additions to the Twenty-4 collection for ladies. One is the Twenty-4 Quartz in rose gold with a brown dial, a variant of the recently introduced Twenty-4 “Manchette”, while the other two are mechanical: new references of the Twenty-4 Automatic with green or gold dials. The green dial of the new Twenty-4 Automatic in steel Initial thoughts With all the hype surrounding the now-discontinued Nautilus ref. 5711/1A, it can be easy to forget that Patek Philippe actually makes a broad range of watches, including a collection for ladies that has now been in the catalogue for over 20 years (though the automatic version only came along in 2018). The new Twenty-4 models are variants of the same, but the automatic Twenty-4 with a green dial is unusual and an appealing alternative to the bestselling and faddish blue dial. While the styling might be uninspiring for a watch enthusiast, the Twenty-4 is ideal for someone who wants a Patek Philippe that’s fuss free, explaining the consistent commercial success of the Twenty-4 over the decades. The Twenty-4 Quartz The Twenty-4 Automatic Both versions of the Twenty-4 are pricey, sitting at the top end of their respective segments. The new Twenty-4 Automatic in steel retails for US$27,796, about the same as the Nautilus ref. 7118/1A for ladies, or the recently-launched Audemars Piguet Royal Oak 34 mm. The Twenty-4 has the advantage o...

INTRODUCING: The Longines Avigation BigEye Chronograph blends heritage flair with a modern titanium case Time+Tide
Longines Avigation BigEye Chronograph blends Feb 22, 2021

INTRODUCING: The Longines Avigation BigEye Chronograph blends heritage flair with a modern titanium case

The watch world is definitely enjoying a heritage binge with vintage-inspired timepieces the dominant trend throughout the industry. You might think the end of this trend is on the horizon, but when you appreciate how deep some manufacturers’ archives are, you start to realise that the fun has only just begun. Longines, for example, is … ContinuedThe post INTRODUCING: The Longines Avigation BigEye Chronograph blends heritage flair with a modern titanium case appeared first on Time+Tide Watches.

Behind The Lens: Patek Philippe Ref. 5950A-001 Split-Seconds Chronograph Quill & Pad
Patek Philippe Ref 5950A-001 Split-Seconds Chronograph Feb 21, 2021

Behind The Lens: Patek Philippe Ref. 5950A-001 Split-Seconds Chronograph

Given GaryG's musings on these pages about the relative roles of rarity and complication in driving the value of a watch, he thinks it appropriate to dedicate this “Behind the Lens” entry to a piece that is both complicated and limited in production: Patek Philippe’s Reference 5950A. What’s so special about this watch? Well, first of all it’s a split-seconds chronograph. What else?

Living With: Zenith Chronomaster Revival “Shadow” SJX Watches
Zenith Chronomaster Revival “Shadow” When Feb 19, 2021

Living With: Zenith Chronomaster Revival “Shadow”

When Zenith first took the covers off the Chronomaster Revival “Shadow” in the middle of last year, my immediate reaction was “That’s a super cool-looking watch.” Unlike its fellow remakes like the A384 and A386, or the more recent A385, the Shadow isn’t a replica of an actual vintage watch Zenith produced in its heyday before the Quartz Crisis. While the Shadow was inspired by a 1970 prototype with a black-coated case that never made it into production, the Shadow is very much a modern design. It imagines what a vintage A384 might have been, had it been released in all-black livery in the 1970s. Compared to Zenith’s recent vintage-inspired watches, most of which are faithful remakes, the Shadow is a breath of fresh air. So when Zenith offered the chance for me to spend a couple of days with the watch, I seized it. The El Primero A384 Revival that’s a faithful remake of the vintage original Initial thoughts I had a visceral reaction when I first strapped on the Shadow: my heart sang, and a smile crept onto my face. I was struck by how different it looked on the wrist; distinct not only from the other El Primero chronographs, but against other offerings at the same price point. In fact, it looked to me more like a Bamford collaboration rather than a standard model. On the wrist, the Shadow stands out in a subtle but striking manner, especially to a watch enthusiast. Anyone who knows Zenith will understand that’s an A384, but different. Reductive desig...

Business News: Swissôtel Basel Declared Bankrupt SJX Watches
Patek Philippe Feb 19, 2021

Business News: Swissôtel Basel Declared Bankrupt

While not the fanciest hotel in Basel – that title goes to Les Trois Rois across the river – the Swissôtel Le Plaza Basel was synonymous with the luxury watch brands that exhibited in Baselworld, the once dominant watch fair that was crippled by the departure of key exhibitors like Rolex and Patek Philippe, and then the pandemic. Located just across the street from Messe Basel, the sprawling convention centre where Baselworld once took place, the Swissôtel Basel was declared bankrupt by a Basel court in early last month. The hotel was heavily dependent on the city’s primary trade fairs, Art Basel and Baselworld. According to past news reports, over 60% of revenue at the Basel hotel came from trade fair bookings. And those trade fair bookings were exorbitant. So pricey that only the industry’s biggest movers and shakers could stay there – the hotel typically imposed a 10-day minimum stay for Baselworld leading to a bill of about 7000 Swiss francs per room – the Swissôtel Basel was a place where you could spot Thierry Stern, any one of the Hayeks who control Swatch Group, and the occasional Bugatti parked in front. According to industry insiders who had rooms booked for Baselworld 2020, the hotel did not offer refunds and instead moved the bookings to 2021. With clients sitting at the bottom of the ranking of creditors, it is unlikely that any of the fees will be repaid. Though managed by Accor, the French group that owns the Swissôtel brand, the Swissôtel...

RECOMMENDED READING: Did Seiko quietly kickstart the massive heritage trend 21 years ago? Time+Tide
Grand Seiko SBGR053 – Feb 16, 2021

RECOMMENDED READING: Did Seiko quietly kickstart the massive heritage trend 21 years ago?

Now I wholeheartedly confess to being a die-hard Seiko fan with two of the dearest favourites in my watch box being my inky black delight – Grand Seiko SBGR053 – and my limited edition Baby Marinemaster. The latter one is pertinent to this article as one of the many “inspired by” 62MAS heritage reissues from … ContinuedThe post RECOMMENDED READING: Did Seiko quietly kickstart the massive heritage trend 21 years ago? appeared first on Time+Tide Watches.

Interview: Stefanie Ng, CEO Audemars Piguet Southeast Asia SJX Watches
Audemars Piguet Southeast Asia Named chief Feb 15, 2021

Interview: Stefanie Ng, CEO Audemars Piguet Southeast Asia

Named chief executive officer of Audemars Piguet (AP) in Southeast Asia at the end of 2019, Stefanie Ng was in charge of the brand’s marketing efforts in the region before being tapped for the top job. A respected industry insider whose first job was in watchmaking, Ms Ng is now responsible for one of the fastest-growing regions at one of the best-performing luxury-watch brands. With many pandemic restrictions lifted, I sat down with Ms Ng for a chat earlier in the year, where she explained what has kept her at AP for almost all of her career, and also provided some hints as to the watchmaker’s upcoming launches. The interview was edited for clarity and length. You were appointed CEO of AP in the region in October 2019. Tell us a bit about your career before that. I started my career in the watch industry, at Swatch Group, first at Breguet, and then at Blancpain and CK Calvin Klein, where I did marketing. So the world of luxury watches was familiar when I joined AP as the regional marketing manager, [a role] you would call brand manager today. I handled all marketing activities across Southeast Asia, that’s eight to nine countries, for eight years. You have been at AP for most of your career. What has kept you there? The company and its people. Its values and direction have given me interesting perspectives on the watch industry, while helping expand my horizons, first as a marketer, and then as a leader. And of course, it’s also the brand – AP is where I feel at...

Taste the rainbow: this is how Hublot completed the spectrum with their bold range of colours Time+Tide
Hublot completed Feb 15, 2021

Taste the rainbow: this is how Hublot completed the spectrum with their bold range of colours

Hublot has always been at the forefront of exploring new materials and colours. Known for their motto “the art of fusion”, Hublot constantly pushes the boundaries in regard to what we all expect a watch to look like – as well as what it is made from. There are few brands, if any, where we … ContinuedThe post Taste the rainbow: this is how Hublot completed the spectrum with their bold range of colours appeared first on Time+Tide Watches.

Omega Speedmaster Moonwatch Professional Co-Axial Master Chronometer 2021 Deployant
Omega Speedmaster Moonwatch Professional Co-Axial Feb 13, 2021

Omega Speedmaster Moonwatch Professional Co-Axial Master Chronometer 2021

Omega released the latest update to the Speedmaster Moonwatch Professional chronograph early this year with some much appreciated upgrades. Several changes were made to the dial and case, but most notably, the movement is now co-axial and anti-magnetic. For speedy owners, a magnetised Speedmaster happens once ever so often and can be quite a pain sometimes. Apart from its technical improvement, the new iteration also features several design updates to the dial and case.

The Rise And Fall Of Fine Watchmaking At Cartier: It’s Been Surprisingly Complicated – Reprise Quill & Pad
Cartier It’s Been Surprisingly Complicated Feb 13, 2021

The Rise And Fall Of Fine Watchmaking At Cartier: It’s Been Surprisingly Complicated – Reprise

While the Collection Privée Cartier Paris was the definitive illustration of a time of forgotten elegance, Cartier's Fine Watch Making Collection, despite its extremely high quality and finishing, became one of the best examples of a disaster in the trend of pretentious haute horlogerie of the last decade. So what's going on with Cartier's high watchmaking division now?

Massena Lab Quietly Drops a Prototype Series of Chronographs SJX Watches
Massena Lab Quietly Drops Feb 13, 2021

Massena Lab Quietly Drops a Prototype Series of Chronographs

Having gotten its start with collaborations with brands like Habring2, Massena introduced its first wristwatch under its own name last year. Now it’s following up with a hush-hush launch of the Archetype 0.0, a “pre-series prototype” watch that’s neither a limited edition nor regular production. Like the earlier Uni-Racer, the Archetype 0.0 is a vintage-style chronograph conceived with an eye for details that only an enthusiast would appreciate. But unlike its predecessor, the Archetype 0.0 isn’t modelled on a specific vintage watch, instead it is a blend of elements that give it a mid-20th century air, while also having modern conveniences like a 100 m water-resistance rating and a domed sapphire crystal. Initial thoughts The Archetype 0.0 has a “sector” dial with a gilt finish – glossy black lacquer with gold print – a perennial favourite that’s not novel but always appealing. Similar dials are attempted often, but because Massena Lab founder William Rohr is a veteran watch collector and industry insider, the Archetype 0.0 gets even the smallest elements right. The numerals, for instance, have tiny serifs, while the six is “open”, as they would be on vintage watches. And the darker print for the logo and sub-dials is another delightful detail. Although vintage in style, the case is unusual in that it’s not usually found with gilt, “sector” dials in vintage watches, making the combination novel in a subtle manner. Notably, the case is rated t...

Grand Seiko Introduces the Heritage Hi-Beat “White Birch” SLGH005 SJX Watches
Grand Seiko Introduces Feb 12, 2021

Grand Seiko Introduces the Heritage Hi-Beat “White Birch” SLGH005

Originally as 60th anniversary limited editions in gold and then steel, the Grand Seiko Heritage Hi-Beat now joins the catalogue as a regular-production model – the Heritage Hi-Beat “White Birch” SLGH005. Notably, despite being a standard model, the SLGH005 has a fancy, patterned dial. As is typical of Grand Seiko, the dial is inspired by the local landscape – the striated motif on the dial takes inspiration from the forest of white birch, or shirakaba (白樺), that grows around the brand’s recently-opened workshop in Shizukuishi, located in the northernmost province of Iwate. Initial thoughts The SLGH005 is a handsome watch with a clean design that’s livened by the dial pattern. I’ve yet to see this in the metal, but Grand Seiko’s stamped dial patterns are usually attractive and always well done, and I expect this to be the same. In fact, this is arguably more appealing than the earlier limited-edition version, even though the watch is essentially identical. The monochromatic colour – save for the blued steel seconds hand – has a light, clean look, which is helped by the reduced text on the dial; the designers did away with “automatic” at six o’clock. Priced at US$9,100, the SLGH005 is fairly priced, costing a little less than the launch limited edition. It is, however, an example of the steadily rising price of the average Grand Seiko. They remain, by and large, reasonable buys, but no longer the strong value propositions in the past. Wood g...

FRIDAY WIND DOWN: Patek Philippe President speaks on the retirement of the Nautilus 5711 and the Bamford x T+T GMT1 has been spotted in the wild Time+Tide
Patek Philippe President speaks Feb 11, 2021

FRIDAY WIND DOWN: Patek Philippe President speaks on the retirement of the Nautilus 5711 and the Bamford x T+T GMT1 has been spotted in the wild

It’s been a busy week, both in the watch world and out. A few hours ago it was announced that Melbourne will be going back into lockdown (thankfully for only five days) and earlier in the week we heard more details from Patek Philippe President Thierry Stern about the discontinuation of the Nautilus ref. 5711. … ContinuedThe post FRIDAY WIND DOWN: Patek Philippe President speaks on the retirement of the Nautilus 5711 and the Bamford x T+T GMT1 has been spotted in the wild appeared first on Time+Tide Watches.