Worn & Wound
Opinion: Selling Points that Don’t Sell Me Part III – What We Value in Watches
In previous installments of “Selling Points,” contributor Nathan Schultz has examined the features of a watch that supposedly add value but aren’t necessarily needed, and watch related “deal breakers” that are widely expected in higher priced watches, but have little appeal to value conscious collectors. Here, in the third volume of the series, we open the topic up the wider roster of Worn & Wound contributors by asking what seems like a simple question: What do you value in a watch? Nathan Schultz Years ago, someone in a forum posed the following question: what do you look for in a watch? It’s a simple question, and my answer was equally straightforward. I quickly chimed in that I sought out the best spec per dollar ratio. Afterall, that was how I approached my entire life. I wanted the most reliable car for a reasonable monthly payment and the tastiest pizza on a Friday night without breaking the bank. It only made sense I would apply the same formula to watch collecting. Other responses did not share the same frugal sentiment. They focused on things like provenance and design- things I could have cared less about at the time. Looking back at that time when a sub $300 NH35 powered diver was all I needed, my simplified answer represented a preliminary phase in my horological journey. Since then, my opinions (some unpopular, if you have read the first two articles in this series) have become more complex. I still appreciate watches that offer capable specs for ...
