WatchAdvice
Is The New Rolex 1908 Settimo Horological Perfection? (Hands-On)
As always, Rolex represents the highest possible standard of the watchmaking world – but does this new 1908 model uphold this illustrious reputation? Let’s find out! What We Love: A perfectly executed contemporary design Extremely well-built and highly wearable Surprising value proposition, even among similar pieces What We Don’t: Clasp feels unnecessarily long Scratch and smudge magnet Movement finishing – Too little, too late? Overall Rating: 9.5/10 Value for Money: 10/10 Wearability: 9/10 Design: 10/10 Build Quality: 9/10 When it comes to watches, there are plenty of uncomfortable truths one must face. They’re hardly life-or-death scenarios, sure — but within the world we navigate as enthusiasts, there are a few pills that are undeniably hard to swallow. Some are classics, like how quartz movements are just as relevant to the industry as mechanical ones, or the ever-lingering question of how much cultural impact wristwatches still hold. But there’s one truth in particular that keeps many a watch lover up at night, clutching their favourite timepiece and hiding under the covers. That truth, of course, is this: Rolex is the greatest watch brand of all time. Naturally, there are plenty of valid, subjective counters to that claim. I, for one, would argue that Casio belongs on the same playing field simply because of its cultural popularity and accessibility. But when you look at the data, the case for Rolex is practically airtight. According to Morgan Stan...
