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Results for Watches and Wonders Geneva

36,258 articles · 259 videos found · page 774 of 1218

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning SJX Watches
Rolex Identity Dec 2, 2025

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning

The marketing history of Rolex shows a brand building its public face step by step through symbols, carefully chosen moments, and tightly controlled messages. From its beginnings in 1905, Rolex shaped a clear, recognisable image, with a strong emphasis on visibility, control and consistency. The company spent real effort defining what the name Rolex should evoke and how that image would appear in print, in shop windows and on people’s wrists. Where many watchmakers leaned on language around heritage and handcraft, Rolex developed a communication style rooted in achievement, trust and broad recognition. The brand favoured association: with pilots, swimmers, climbers, tennis players, orchestras, laboratories and prize-giving institutions. Sponsorships, endorsements and even model names formed a linked pattern, presenting the Rolex watch as the natural companion of records, frontiers and public success. Hans Wilsdorf, the founder, treated promotion and product as parts of the same task. He saw that a claim about performance gained weight when tied to a visible test or public event, and that reputation could grow through displays of endurance, accuracy and elegance under pressure. The waterproof Oyster case, observatory trials, Channel swims, aviation flights and Himalayan expeditions all served as stages on which the watch and the story moved together. Across the decades this approach produced one of the most coherent brand stories in modern watchmaking. Through long-standi...

W Worn & Wound
Worn & Wound
Bremont Dec 1, 2025

Holiday Gift Guide for the Modern Trailblazer in Your Life with Bremont

The holidays are here, and if you’ve got an adventurer on your list, you know… the kind of person who considers “inclement weather” an excuse to simply bring more gear, then you’ve come to the right place. We’ve teamed up with Bremont, the British watchmaker known for building mechanical timepieces as tough as the explorers who wear them, to curate a guide packed with rugged, road-tested gear. Whether your loved one is trekking ridgelines, chasing winter sun, or just trying to stay comfortable around camp, these picks will make their season brighter, bolder, and far more prepared. The post Holiday Gift Guide for the Modern Trailblazer in Your Life with Bremont appeared first on Worn & Wound.

Breguet Ends a Big Anniversary Year with the Impressive Expérimentale 1 Worn & Wound
Breguet Ends Dec 1, 2025

Breguet Ends a Big Anniversary Year with the Impressive Expérimentale 1

As if winning the top prize at the GPHG were not enough, Breguet has capped off their big 250th anniversary year with the launch of what is surely their most horologically interesting and cutting edge release in years. The Expérimentale 1 is an ambitious foray into contemporary haute horlogerie from a brand that more than most is associated with classicism. It incorporates and merges multiple technologies and advancements into a remarkably cohesive idea that might even have those of us who have always bristled at the controversial Marine collection rethinking its potential.  The showstopping feature of the new Expérimentale 1 is the tourbillon, the first ever to beat at 10 Hz. Bregust is quick to remind us that most tourbillons run at a rate of 2.5 Hz, so this represents a dramatic increase and in theory should provide a variety of chronometric benefits, including rate stability over the duration of the power reserve and a better baseline level of accuracy. But it’s not just a high frequency tourbillon. Breguet has also developed and introduced a new magnetic escapement that is designed to provide constant force to the balance. The logic here is fairly straightforward even if the mechanics themselves are, frankly, somewhat difficult wrap your arms around without real watchmaking experience (this, by the way, is essentially my constant of being as I observe similar watchmaking advancements – wide eyed and impressed but quite frequently confused by all the math and ph...

Breguet’s Magnificent Magnetic Expérimentale 1 SJX Watches
Breguet s Magnificent Magnetic Expérimentale Dec 1, 2025

Breguet’s Magnificent Magnetic Expérimentale 1

Breguet concludes its 250th anniversary with the brand’s most forward-thinking watch, the Expérimentale 1 that boasts a magnetic, true constant force escapement. Equipped with a frictionless escape wheel and pallet lever driven by magnetic forces, the movement runs at 72,000 beats per hour, or 10 Hz – arguably making the Expérimentale 1 the ultimate Breguet chronometer. Impressively innovative with its use of silicon, magnets, and clever teeth geometry, the limited edition watch also marks the start of the Expérimentale line, a collection that will serve as a platform to debut new complications, technology, and designs. Initial thoughts While some might have been expecting an updated Sympathique, Breguet instead surprised with perhaps the most advanced wrist-borne mechanical chronometer in modern watchmaking. Taking cues from Abraham-Louis Breguet’s own “constant force” escapements, Breguet today harnessed the power of permanent magnets and unique teeth geometry to built a genuinely friction-less, constant torque escapement. In fact, the new escapement appears to be the only truly frictionless and constant force escapement on the market today.  Magnets have been employed in escapements in the past, but this approach was historically unreliable. Breguet appears to have discovered the right formula for a magnetic escapement. Several functioning prototypes were on show at the launch event. Moreover, Breguet chief executive Gregory Kissling explained that the ma...

Breaking News: Breguet Creates The First Contact-Free Escapement By Using Magnets Fratello
Breguet Creates Dec 1, 2025

Breaking News: Breguet Creates The First Contact-Free Escapement By Using Magnets

Breguet continues to surprise us in its 250th year. In the spirit of the brand’s name-giver, it now presents a world first. Breguet has utilized magnets to create the first 10Hz tourbillon with a magnetic escapement, which delivers constant force to the balance, and has incorporated it into the Expérimentale 1. This fast-beating tourbillon in […] Visit Breaking News: Breguet Creates The First Contact-Free Escapement By Using Magnets to read the full article.

Introducing: The Bremont Terra Nova 40.5 Jumping Hour Aventurine - A Funky Party Piece Fratello
Bremont Terra Nova 40.5 Jumping Dec 1, 2025

Introducing: The Bremont Terra Nova 40.5 Jumping Hour Aventurine - A Funky Party Piece

The Terra Nova is Bremont’s idea of a contemporary field watch. The Bremont Terra Nova 40.5 Jumping Hour Aventurine takes that concept a few steps further. Hell, it takes the idea of a field watch and transports it to a much more festive place than the trenches where the concept originated. The latest addition to […] Visit Introducing: The Bremont Terra Nova 40.5 Jumping Hour Aventurine - A Funky Party Piece to read the full article.

Different Strokes For Different Folks - The Types Of Watch Enthusiasts We Meet Fratello
Dec 1, 2025

Different Strokes For Different Folks - The Types Of Watch Enthusiasts We Meet

We often speak of “the watch community” as if it concerns a homogenous group of like-minded hobbyists. In reality, though, the community consists of tons of subcultures and an almost infinite spectrum of different ways to enjoy the hobby. As Fratello writers, we have the pleasure of meeting virtually all of the types of watch […] Visit Different Strokes For Different Folks - The Types Of Watch Enthusiasts We Meet to read the full article.

Breguet Celebrates Striking Heritage with Classique Grande Sonnerie Métiers d’Art 1905 SJX Watches
Patek Philippe rather than scavenging ebauches Dec 1, 2025

Breguet Celebrates Striking Heritage with Classique Grande Sonnerie Métiers d’Art 1905

The penultimate entry in Breguet’s 250th celebration is the Classique Grande Sonnerie Métiers d’Art 1905, a complicated pocket watch that unites several of Breguet’s creations, along with the métiers d’art know-how and high-technology of the modern Breguet manufacture. The 1905 features hand engraving and flinqué enamel, as well as using Breguet’s magnetic strike governor and gold gongs. As with all of the brand’s 250th anniversary creations, the nearly 60 mm case is made of Breguet Gold, with Bleu de France for an additional pop of colour. Initial thoughts During the 2000s, Breguet launched the Montre de Poche 1907, a minute repeating tourbillon pocket clock watch with grande et petite sonnerie. At the time, several of the best brands were building new complicated pocket watches, most notably Patek Philippe, rather than scavenging ebauches. In the 20 years since, new production complicated pocket watches have disappeared from nearly every brand’s catalogue – except for Breguet’s. The Montre de poche 1907BA/12. Image – Breguet Officially the 1907 has only been offered in yellow gold – though white and rose gold examples probably exist as well. Now, to celebrate 250 years of the house of Breguet, the 1907 gets a new look and technical overhaul with the striking Classique Grande Sonnerie Métiers d’Art 1905 in an 18k “Breguet Gold” case. The 1905 is not completely novel, mechanically speaking, as none of Breguet’s launches this year have been...

A Novel Sales Model: This New MoonSwatch Is Only Available When It Snows In Switzerland Fratello
Nov 30, 2025

A Novel Sales Model: This New MoonSwatch Is Only Available When It Snows In Switzerland

This new MoonSwatch Mission to Earthphase Moonshine Gold will become available on December 4th. However, after that date, this MoonSwatch model will be available only when the Swiss see snowflakes. Though it will be for sale at select Swatch boutiques worldwide, it will be subject to local weather conditions in Switzerland. And the sales of […] Visit A Novel Sales Model: This New MoonSwatch Is Only Available When It Snows In Switzerland to read the full article.

Cartier Tank Basculante Review: The Other Reversible Watch Teddy Baldassarre
Cartier Nov 30, 2025

Cartier Tank Basculante Review: The Other Reversible Watch

The Cartier Tank is among the most iconic and enduring designs in today’s horological landscape. The brand’s no-frills design, inspired by military Renault FT-17 tanks of WWI, not only shares centre stage with another innovator of the rectangular watch, the Jaeger-LeCoultre Reverso (more on that later), but it has reacted well to several significant updates, surviving modification after modification without ever losing an ounce of its integrity or charm.  One example is the Cartier Tank Busculante. Article by Nina Scally [toc-section heading="Some Context"] [text-media heading="" text="Loved equally by men and women worldwide, the Tank has a fascinating history. It was born into a colossal legacy and was required to follow in the footsteps of the revolutionary Santos – an aviation watch with an unmistakable presence (big boots to fill). The Santos was the first true modern wristwatch of its time and had already set an impossibly high bar. Emerging from its square-shaped shadow, however, the Tank faced a monumental challenge." image="https://cdn.shopify.com/s/files/1/0278/9723/3501/files/Cartier-Tank-Jackie-Kennedy-watch-2.jpg" caption=""] [image-with-caption image="https://cdn.shopify.com/s/files/1/0278/9723/3501/files/Cartier-Tank-Basculante-Featured-Sothebys.jpg" caption="Photo by Sotheby's"] Against all odds, it became the definitive dress watch of its era. Its slim profile and perfectly blended proportions enabled it to slip neatly under the cuff of a shirt, int...

Join Us for the Launch of the Louis Erard x Worn & Wound Collaboration Worn & Wound
Louis Erard x Worn & Wound Nov 30, 2025

Join Us for the Launch of the Louis Erard x Worn & Wound Collaboration

We are excited to invite you to the official launch of our new collaboration with Louis Erard. This project has been in development for three years, and we are looking forward to finally sharing it with you in person. The event will take place on Thursday, December 4, at our Brooklyn Showroom. It will be an evening focused on the watch, the people behind it and the story of how the collaboration came together. RSVP here. Event Details – Date: Thursday, December 4, 2025 – Time: 6:30 PM to 8:30 PM – Location: The Windup Watch Shop Showroom – 540 President, Suite 1G, Brooklyn, NY 11215 Like all of our events, this one is about more than showing a new watch. It is a chance to connect with the community and get a clear look at how the project took shape from start to finish. Throughout the evening you will be able to: – Get hands-on with the collaboration, so you can see the details, finishes and proportions up close. – Hear how the design came together, including the decisions and problem-solving that shaped the final watch. – Talk with the people behind the project, and learn what made this collaboration different from past releases. Hors d’oeuvres and cocktails will be served. At 7:15 PM, we will host a live Q&A; with Louis Erard CEO Manuel Emch. He will walk through the development process, explain Louis Erard’s role in modern watchmaking and share what makes this project unique within their lineup. Space is limited and RSVP is required to attend. The post ...

Hands-On: A Week In Rhodes With The Alcadus Voyager Worldtimer GMT Fratello
Nov 30, 2025

Hands-On: A Week In Rhodes With The Alcadus Voyager Worldtimer GMT

There’s something quietly satisfying about wearing a GMT watch when you travel. It adds a bit of ceremony to the start of a trip, even if you are only hopping across Europe. I took the Alcadus Voyager Worldtimer GMT on holiday with me to Rhodes simply because I liked the look of it and wanted […] Visit Hands-On: A Week In Rhodes With The Alcadus Voyager Worldtimer GMT to read the full article.

Sunday Morning Showdown: Tudor Ranger Dune White Vs. Christopher Ward C65 Dune Aeolian Sand Fratello
Christopher Ward C65 Dune Aeolian Sand Nov 30, 2025

Sunday Morning Showdown: Tudor Ranger Dune White Vs. Christopher Ward C65 Dune Aeolian Sand

Welcome to a new installment of Sunday Morning Showdown! This week, we pit two very similar watches from two very dissimilar segments against each other. The Tudor Ranger Dune White takes on the much cheaper Christopher Ward C65 Dune Aeolian Sand. We’ll see if the €2,425 price gap makes sense. Daan will take the Tudor’s […] Visit Sunday Morning Showdown: Tudor Ranger Dune White Vs. Christopher Ward C65 Dune Aeolian Sand to read the full article.

Has The New Seiko 5 Supercars Hit An Apex? (Hands-On) WatchAdvice
Seiko 5 Supercars Hit Nov 29, 2025

Has The New Seiko 5 Supercars Hit An Apex? (Hands-On)

Seiko and Supercars Australia hit the road again with a brand-new limited edition for 2025! But can it keep the pace, or will it fall behind? Let’s find out! What We Love: Hot colourway and design inspiration Accessible price and wearability for most Love to see another Australian exclusive! What We Don’t: Seiko straps are always stiff Bezel far too easy to turn How ‘limited’ should a ‘limited edition’ be? Overall Rating: 7.75/10 Value for Money: 8/10 Wearability: 8/10 Design: 8/10 Build Quality: 7/10 I think it’s fair to say that Seiko has been on quite a roll this year. It’s been a turbulent time for the watch industry, given how both the Swiss and German markets are faring under economic circumstances. But the horological ‘Beast from the East’ just keeps getting better and better. You might think this comes from behind a pair of rose-coloured glasses; After all, we at Watch Advice are passionate advocates for the Japanese powerhouse. But if you don’t want to hear it from us, try Seiko themselves. According to the brand’s 2025 Q2 report, their 2024 Financial Year (April 2024 – March 2025) saw their net global watch sales swell by nearly 12%. An impressive feat, especially considering that the Swiss Federation of the Watch Industry (FHS) reported a near 3% decline in Swiss watch exports in 2024. Seiko And Watch Advice Team Up For An Amazing Collector Night But of course, these triumphs aren’t just because people suddenly decided to buy Seik...

Brooklyn Meets Bauhaus: Recapping Our Junghans Showroom Experience Worn & Wound
Junghans Showroom Experience Last week Nov 28, 2025

Brooklyn Meets Bauhaus: Recapping Our Junghans Showroom Experience

Last week, the Windup Watch Shop’s Brooklyn showroom transformed into a full-on Junghans universe-part design gallery, part biergarten, and easily one of our most successful showroom activations to date. Junghans has long been a top performer for us-one of our top five brands online and the number one by sales in the showroom. But we kept hearing the same thing from shoppers: the biggest reason they hadn’t pulled the trigger on a Junghans yet was simply not being able to see the watches in person. A complete Junghans takeover of the showroom changed that in a big way. For the entire weekend, the space became a design-forward Junghans shop-in-shop. Center tables and rear shelving were filled out with the full lineup-Max Bill icons, Meister classics, and the newest releases-all displayed in a way that encouraged lingering, comparing, and hands-on discovery. Junghans content looped across the main monitor, tying the whole activation together. Collectors and first-time visitors loved finally getting the chance to handle models they’d only ever seen online. A Bauhaus Biergarten Event The weekend kicked off with a high-energy evening that blended biergarten warmth with Bauhaus modernism. Guests stepped into a space decorated with themed touches, curated snacks, and plenty of beer-everything tuned to evoke that distinctly German mix of hospitality and design.   The vibe was lively and relaxed, with friends and new acquaintances swapping impressions and leaning in...

Jewels in the Desert: Visiting the Seddiqi Rolex CPO Boutique SJX Watches
Rolex CPO Boutique Dubai has Nov 28, 2025

Jewels in the Desert: Visiting the Seddiqi Rolex CPO Boutique

Dubai has become one of the world’s most important meeting points for collectors. Its role as a crossroads is hardly new - the city sits at the intersection of historic trade routes, benefits from a strategic position between East and West, and is anchored by one of the world’s most connected airports. Within this landscape, Ahmed Seddiqi stands as a long-established pillar of the region’s horological landscape and remains a destination for collectors from around the world. Even after the conclusion of Dubai Watch Week (DWW), the city retains a sense of momentum. Within this landscape, one destination stands out for its significance and ambition: the Ahmed Seddiqi Rolex Certified Pre-Owned boutique. During DWW, we had the opportunity to visit the boutique and view some of the extraordinary pieces currently available. Understanding CPO Rolex launched its CPO programme in late 2022 and it remains one of the most strategically important evolutions in modern watch retail. The secondary market has been growing in importance for both collectors and industry leaders, but until recently it existed largely outside the brand’s official mandate. Since the launch of the programme nearly three years ago, there are now 148 participating retailers around the world, according to WatchCharts, a data provider that tracks Rolex CPO pricing and volume. As of late 2025, these retailers carry a total inventory of about 9,000 CPO Rolex watches. That’s either a lot of watches or not t...

First Look - The New Maurice Lacroix Aikonic Master Triple Retrograde Monochrome
Maurice Lacroix Aikonic Master Triple Retrograde Nov 28, 2025

First Look - The New Maurice Lacroix Aikonic Master Triple Retrograde

Maurice Lacroix’s best-selling Aikon collection was launched in 2016 as an affordably priced luxury sports watch with a shaped case, a bold bezel with six contrasting claws, an integrated interchangeable steel bracelet, and an outsourced automatic movement. Over time, the Aikon collection has embraced several complications and recently expanded with the Aikonic sub-collection, a more […]