Hodinkee
Photo Report: The 2026 Silverstone British Grand Prix With TAG Heuer
Walking down the pit lane towards the Red Bull garage, I get chatting to a guy, thanks to the watch on his wrist (it was a Monaco), who tells me about his love for F1 and how special it is to stand close enough to these machines that you can feel their engines through your chest. At one point, I asked him, "Which race haven't you been to yet that you're dying to attend?" "I'd love to get to Spa one day, but honestly? This is it. Silverstone is the home of it all. It's hard to beat this place." Over the past five years, F1 has undergone a revitalization I don't think any other sport can match. Fuelled by Netflix's Drive to Survive, a crop of drivers who've opened up more of themselves than any generation before them, and no shortage of on-track drama, the fan base for the sport hasn't just increased; it's evolved in ways that have changed who actually shows up at races. It's that diversified, culture-conscious crowd that TAG Heuer's return as Official Timekeeper is clearly aimed at. TAG Heuer has timed Oracle Red Bull Racing since 2016, through all four of Verstappen's titles, but in 2025 the brand's role in F1 became much bigger. TAG Heuer became the sport's Official Timekeeper as part of a huge move by LVMH across the entire paddock, a ten-year partnership that also brought Louis Vuitton and Moët & Chandon into Formula 1. Silverstone earns its place at the centre of that story more than any other stop on the calendar. It's one of only four circuits still on the grid that...
