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Monochrome
For 2025, TAG Heuer feels it’s time for a massive overhaul of its racing-inspired Formula 1 collection, and here we are. Plus, it’s a timely refresh as well, as it has been just announced that TAG Heuer, as part of the LVMH Group, is the official timekeeper for the FIA Formula 1 World Championship again! […]
Time+Tide
This quirky chronograph pays homage to the success of Porsche and TAG Heuer's predecessor, Heuer, at the 1965 Monte Carlo Rally.The post TAG Heuer & Porsche race back onto the scene with the Carrera Chronograph x Chronosprint Rallye appeared first on Time+Tide Watches.
Worn & Wound
LVMH Watch Week has quickly become a yearly staple on the release calendar for watch enthusiasts since its inaugural year in 2020. A mix of novelties and staple collections have graced the headlines acting as a special kickoff to the new year and this year is no different. What immediately caught my eye though was a pair of Carrera Chronographs sporting a new-to-the-model dial color. Enter the TAG Heuer Carrera Chronograph and Tourbillon in purple. Equipped with a smoky black-to-purple gradient backdrop, the Glassbox design family continues to grow. Following the release of the TAG Heuer Monaco Purple Dial in 2022, I had assumed that we would see this color trend carried throughout the rest of the catalog. With that model being discontinued and somewhat hard to come by, it is not surprising that the tourbillon model was also slapped with the LE designation. What is a surprise though is that the standard Carrera Chronograph is not limited and is entering standard production. This will hopefully give those lusting to add an excellent pop of purple into their collection the opportunity as these begin to trickle out to authorized retailers, though I do suspect that they will still be a bit hard to come by immediately. By far the standout feature of the watch is its appearance. Appearing almost black in medium to low light conditions, the purple breaks through in direct light playing with its sunray-brushed surface. The effect lends dimensionality and versatility to the design ...
SJX Watches
Arguably TAG Heuer’s most interesting affordable chronograph, the Carrera Chronosprint features a unique variable-speed chronograph seconds that accelerates for the first 15 seconds of every elapsed minute, before slowing to complete the remainder of the 60 seconds. Now TAG Heuer has introduced a new pair of variants in partnership with Porsche: the Carrera Chronosprint x Porsche Rallye that’s available in either steel or yellow gold. The new model sports a black dial modelled on the dash of the 1965 Porsche 911 that bears the traditional “Carrera” emblem at 12 o’clock. Initial thoughts The Carrera Chronosprint x Porsche Rallye demonstrates TAG Heuer’s strength in affordable chronographs. In technical terms, it’s the brand’s best chronograph in this price segment. The case is little large for my preference, but that’s typical of the current Carrera due to the thickness of the TH20 in-house movement. Although I am typically indifferent to brand partnerships - they are more often than not simply for marketing buzz - this particular collaboration makes sense given TAG Heuer’s historical presence in motorsports, which it has just returned to starting with the 2025 Formula 1 season. Retailing at US$10,250 in steel and US$24,600 in yellow gold, the Carrera Chronosprint x Porsche Rallye is pricier than the base-model Carrera “Glassbox” by a margin of about 50%. While that might seem a lot, the uncharge US$3,000 or so is worth it given the TH20-08 “...
Fratello
In the year that Formula 1 celebrates its 75th anniversary, TAG Heuer will return to the sport as its Official Timekeeper. It’s a combination that’s as natural as peanut butter and jelly. With the watch brand’s rich history in racing and its sponsorship of the leading F1 team, this new partnership feels like coming home. […] Visit TAG Heuer Returns As The Official Timekeeper For Formula 1 In 2025 to read the full article.
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SJX Watches
On the back of the hefty, 10-year LVMH-Formula 1 sponsorship deal signed last year, TAG Heuer now returns as the official timekeeper of Formula 1, just in time for the sport’s 75th anniversary in 2025. This is a homecoming of sorts of TAG Heuer, which was official timekeeper for F1 for a decade from 1992. In fact, the brand’s roots in motorsports go back several decades - Heuer was the first luxury watch brand to display its logo on a Formula 1 car in 1969, and the first to sponsor a team in 1971 when it partnered with Scuderia Ferrari. And TAG Heuer famously signed Ayrton Senna as an ambassador in 1988, just before he became a champion driver. Jack Heuer (centre, in blue) at Ferrari in Maranello In fact, the brand name itself references F1: well before TAG Group acquired Heuer in 1985, the Saudi-owned group was already shareholder in McLaren and only sold its stake in the automaker and racing team last year. TAG Heuer’s return to F1 comes at an opportune time, with the sport having evolved into a global entertainment franchise under the ownership of Liberty Media. According to F1, it now boasts an audience of 750 million fans, many of whom are drawn into the sport by the hit Netflix series, and also an upcoming film starring Brad Pitt.
Time+Tide
2024 saw TAG Heuer revive multiple fan-favourite designs, collaborate with tastemakers (including us!), continue to iterate on the popular Carrera Glassbox and even dabble in haute horlogerie.The post Our favourite TAG Heuer watches of 2024 appeared first on Time+Tide Watches.
Time+Tide
After Rolex gave way to LVMH for Formula 1 title sponsorship, it was only a matter of time before TAG Heuer swooped in.The post TAG Heuer is back in Formula 1 as official timekeeper appeared first on Time+Tide Watches.
Time+Tide
Decked out in Red Bull livery colours, this limited edition marks Red Bull Racing's 20th season in Formula 1.The post TAG Heuer’s latest Formula 1 Chronograph celebrates Red Bull’s 20 years of F1 dominance appeared first on Time+Tide Watches.
Time+Tide
The Heuer Monaco is still the watch world's ultimate square deal. And if it's good enough for Steve McQueen...The post Why the TAG Heuer Monaco is still the watch world’s ultimate square deal appeared first on Time+Tide Watches.
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Fratello
This weekend, Max Verstappen will vie for victory in the Formula 1 World Championship in Las Vegas. The Dutchman won his first F1 title in 2021 and could now win his fourth consecutive title to become the sixth driver to achieve that milestone. As most of you know, TAG Heuer is a proud partner of […] Visit Hands-On With The Latest Vibrant TAG Heuer Monaco Chronograph to read the full article.
WatchAdvice
Ahead of the Las Vegas F1 Grand Prix, TAG Heuer has dropped a new Monaco Chronograph with a hot pink skeletonised dial, and we’ve had the pleasure of test-driving this piece for a week prior to the launch. What We Love: The hot pink dial – trust me, it grows on you! The lightness combined with the rubber strap makes it super easy to wear The faceted sapphire crystal is unique and adds depth to the watch What We Don’t: The square shape is not my preferred case shape Lack of a screw-down crown on a 100m WR sports watch The watch is on the thicker side and takes a little to get used to Overall Rating: 8.75 / 10 Value for Money: 8.5/10 Wearability: 8.5/10 Design: 9/10 Build Quality: 9/10 TAG Heuer and Formula 1 seem to be inextricably linked, not surprising given the Swiss brand’s history with motorsport all the way back to the 1960s. This link is further solidified with their watches – one carrying the famed sport’s namesake in the TAG Heuer Formula 1, the other with the Monaco, one of the most iconic F1 races, gaining fame thanks to Steve McQueen wearing the piece in his 1971 film, Le Mans. Yes, it wasn’t F1, but a screen legend wearing a sports watch prominently on the wrist in a film about another iconic motorsport event helped to put the Monaco front and centre. While the materials and designs these days a lot more modern, the classic Monaco DNA is still there and instantly recognisable. So it comes as no surprise that TAG Heuer would drop their latest M...
Monochrome
TAG Heuer is synonymous with the racetrack, and Jack Heuer’s legendary motorsport-inspired chronographs have not lost an iota of popularity. Following fast on the heels of the 1963 Carrera chronograph, in 1969, Heuer produced a bold, square chronograph with a blue dial and a crown on the left side and named it after the Monaco […]
Fratello
Our Aussie friends at Time+Tide collaborated with TAG Heuer, resulting in a new version of the Aquaracer Solargraph. Style-wise, this is Time+Tide through and through. The Sundowner takes inspiration from the watch that has almost become synonymous with Time+Tide founder Andrew McUtchen, the Aquaracer Solargraph, and it pours on some Australian Outback sauce. Let’s have […] Visit Introducing: The TAG Heuer Aquaracer Solargraph × Time+Tide “Sundowner” to read the full article.
Monochrome
In 2022, TAG Heuer introduced the Aquaracer Professional Solargraph, the brand’s first-ever solar-powered quartz model. This debut followed the release of the revamped Aquaracer Professional 200 series, featuring 40mm steel cases. The Solargraph retained the aesthetic and functional hallmarks of the Aquaracer line, quickly winning over TAG Heuer enthusiasts. Since its launch, several Solargraph variants […]
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Time+Tide
The Aquaracer Solargraph 'Sundowner' is our tribute to Australian sunsets.The post Introducing the Time+Tide x TAG Heuer Aquaracer Solargraph ‘Sundowner’ appeared first on Time+Tide Watches.
Worn & Wound
Our friends at Time+Tide have launched their latest collaborative limited edition, a new version of one of our favorite TAG Heuer references, the Aquaracer Solargraph. The Solargraph builds on decades of Aquaracer heritage by incorporating state of the art solar technology that makes it something akin to the ultimate grand and go sports watch. The new LE from Time+Tide trades on the media outlet’s Australian roots to great effect – the end result is a watch straddles the line between the high end and a pure tool, offering something just a little big extra for Time+Tide readers. The TAG Heuer Aquaracer Solargraph x Time+Tide “Sundowner,” as it’s known, features a number of design cues inspired by the Australian outback. The reputation of the outback is as a wilderness environment that’s both beautiful and treacherous, so a sandblasted titanium case makes a ton of thematic sense and offers a level of robustness that you’d want if you found yourself in one of Australia’s most remote regions. The barren, desert-like aesthetic is also evoked by the khaki strap and the rose gold dial accents, which provide the Sundowner with a sense of utility and refinement. I’ve never been to the outback, personally, but the watch has a warmth to it that is both uncommon in quartz powered sports watches and feels very much tied to the landscape it’s inspired by. The Solargraph is ostensibly a dive watch, and features a unidirectional rotating bezel in a tone matching that...
Time+Tide
We look through the history of Heuer's and TAG Heuer's dive watches, and how the brand cleverly uses reissues.The post The full circle moment for TAG Heuer’s dive watch collection appeared first on Time+Tide Watches.
Fratello
Ayrton Senna da Silva (1960–1994) was much more than a brilliant Brazilian racing driver. He was a unique talent with a particular character and an inspiration to many. This year marks the 30th anniversary of his tragic death following a crash at the Imola circuit. Later this month, the six-episode Netflix series Senna will come […] Visit Introducing: The TAG Heuer Carrera Chronograph Tourbillon × Senna - In Honor Of A Formula 1 Icon Who Passed Away 30 Years Ago to read the full article.
Worn & Wound
TAG Heuer is introducing a third generation of the Carrera Chronograph Tourbillon in collaboration with the Senna brand, a commemorative company dedicated to the late Ayrton Senna’s legendary career as three time Grand Prix world champion. Senna’s racing legacy is intertwined with the watch world and has always conjured images of the TAG Heuer 6000 Senna Limited Edition in the minds of collectors. This was the very first watch that Ayrton produced together with TAG Heuer, and he was still with us at the beginning of its conception to have a say in its design. In 2018 TAG Heuer released the first Carrera chronograph tourbillon editions, followed by another iteration in 2019. While many of us are quite fond of the original designs that feature a very distinct era specific aesthetic, such as small case sizes with heavily rounded edges, these new models are extremely modern in contrast. Launching today is the reference CBU5081.FT6274 – a serious chronograph watch with a grade 2 titanium case, ceramic tachymeter bezel that can measure up to 400 kmh, and a display of TAG Heuer watchmaking prowess in the form of a tourbillon at 6 o’clock. It doesn’t get much more contemporary sporty than a watch like this, using cutting edge materials and high horology watchmaking techniques such as its fully skeletonized dial and the tourbillon itself. The yellow, blue, and green accents each have their spot around the dial of the watch, aiding in reading the elapsed time of the ch...
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Monochrome
TAG Heuer and Senna Brand team up to celebrate Brazilian racing driver Ayrton Senna with a limited edition chronograph and tourbillon. As the watch brand most closely associated with motorsports, TAG Heuer’s partnership with Senna began in 1988 and continued until his tragic death in 1994 at the San Marino Grand Prix. On the 30th […]
SJX Watches
Legendary Formula 1 champion Ayrton Senna was a longtime TAG Heuer ambassador up until his death in 1994. On the 30th anniversary of his passing, the Brazilian driver is coming back to the fore with TAG Heuer unveiling the Carrera Chronograph Tourbillon x Senna just in time for the premiere of the Netflix series Senna. Based on the Carrera Chronograph Extreme Sport, the Senna edition is presented in titanium, carbon composite, and the colours of the Brazilian flag. It bears the driver’s emblem on the carbon composite and hour register at nine, while the case back depicts a helmeted Senna. Senna himself frequently wore the TAG Heuer S/el ref. S25.706C multi-function, which will also be seen in the upcoming television series Initial thoughts TAG Heuer is in some ways an underdog – because of its many affordable offerings, its higher-end models sometimes don’t get enough attention. The Carrera Dato “Glassbox”, for instance, is a vintage-inspired but original design that’s appealing and powered by an in-house movement. The Carrera Chronograph Tourbillon is an integrated chronograph with automatic winding, plus a flying tourbillon, albeit an industrial movement. The big and bold styling isn’t the retro-inspired design that Heuer enthusiasts appreciate, but the Senna edition is executed well and priced right. Personally speaking, the Senna edition is not my style - there are too Senna elements in the design, unlike the low-key regular-production version. However...
Time+Tide
If interesting design now trumps mechanical innovation in watchmaking, quartz technology like TAG Heuer's Solargraph has an important edge, Biebuyck explains.The post Nicholas Biebuyck, Heritage Director of TAG Heuer, believes “consumer interest is improving in quartz” appeared first on Time+Tide Watches.
WatchAdvice
The TAG Heuer Carrera Chronograph Extreme Sport is a piece that isn’t for the faint of heart, and is aimed squarely at those who appreciate motorsport – so we thought we would test drive this in the real world to see how it performs. What We Love: The bold design elements The rose gold case paired with the black accents Super comfortable piece to wear What We Don’t: The 44mm size won’t suit all wrist sizes Lack of a screw-down crown on a sports piece Lack of detailing and design on the rubber strap Overall Rating: 8.5/10 Value for Money: 9/10 Wearability: 8.5/10 Design: 8.5/10 Build Quality: 8/10 TAG Heuer’s motorsport roots are well-known, to the point where if you don’t associate TAG Heuer with motorsport, then I’d say that you’re probably also unaware of the brand. Ok, I’m being a little facetious here, but you get my point. The fact that they have a watch named after an F1 race (The Monaco) and another that was designed in 1963 after Jack Heuer was enamoured by the Carrera Panamericana race in Mexico (The Carrera) should give this away, but also highlights the brand’s close ties with motor racing. This is no more evidenced by the fact that TAG Heuer will be taking over from Rolex as the official timing partner for Formula 1 from 2025 for the next 10 years as part of the deal between Formula 1 and LVMH. Global Luxury Giant LVMH Inks A Historic 10-Year Deal With Formula 1 So it comes as no surprise that last month in early September, TAG Heuer lau...
Monochrome
TAG Heuer, Porsche, and the Carrera Panamericana are the names that strike a chord with many, whether they’re motorsport or watch enthusiasts. The rich history connecting these three continues to unfold, and this year brings an exciting new chapter. TAG Heuer has just revealed the limited edition Carrera Chronograph Tourbillon x Porsche Panamericana, celebrating the […]
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