Orion Watches Founder Nick Harris on Growing His Brand Through Adversity
I’m going to go out on a limb and guess that most of you reading this right now won’t know the name Nick Harris. Don’t worry, I’m not calling anyone out; if you weren’t a dedicated Seiko modder on the right forums at the right times, it’s not a name you’re likely to have come across. Nick, despite being an accomplished watchmaker and avid enthusiast, just isn’t as well-known as the brand he created, Orion Watches. It’s not a huge surprise. As enthusiasts, we tend to have a better memory for brands and watches than we do for people (how many of us have pulled some variation of the classic, “I can’t remember his name, but he had that great vintage Sub”), and that tendency easily extends to brands, even small ones. It’s easy to forget that many of the brands we talk about on Worn & Wound, and so many of the watchmakers that get us excited, aren’t really “brands” in the typical sense. Many of our favorite brands aren’t machines operating with marketing departments, state-of-the-art production facilities, and overflowing C-Suites. What we broadly call “brands’ are usually the result of the passionate work of one, or maybe two, dedicated creators, their brand names and logos serving more as a personal maker’s mark than as an identifier for a sprawling and impersonal corporate structure. The consequence here is that it can be easy to conflate these small one-man shops with their more established brethren. That can make it particularly diffi...
Fratello
