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Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.

Seiko and Bamford Team Up for a Colorful New Limited Edition Worn & Wound
Seiko Oct 6, 2025

Seiko and Bamford Team Up for a Colorful New Limited Edition

By now the Bamford name shouldn’t be unfamiliar to you. Having just taken a breath from launching their latest collaboration with Oris, the British brand has turned its sights towards Seiko with the release of their Seiko 5 Sports BAMFORD Limited Edition. With Bamford’s track record of highlighting versus cannibalizing its collaborators, the result between the two brands has resulted in a vibrant, eye-catching release that takes inspiration from a variety of sources: Seiko’s archival collage techniques, anime, retrofuturism, and the pursuit of paradise. To best understand this collab, Bamford and Seiko produced a short anime for the release. In it, we see a salaryman at his desk, late at night. Suddenly, his Seiko 5 BAMFORD Limited Edition transports him to a verdant landscape, a sort of Eden outside of the office. While the message behind this video is fairly straightforward, it’s the creative liberty in which the two brands have taken to marry this partnership and solidifying what I have long suspected: Bamford is a concept brand versus a brand who occasionally builds products around a concept. And, as such, Seiko is all the better for it. In terms of the watch’s design, the blue skeleton dial is, of course, what one notices first, and is inspired by George Bamford’s vision of duality, attempting to capture two worlds in one design. Underneath, we see the inner mechanics of the day-date display. Further design choices which highlight Bamford’s imaginations ...

From the Seiko SKX to the SPB317: How I Fell in Love with Seiko Again Worn & Wound
Seiko SKX Sep 25, 2025

From the Seiko SKX to the SPB317: How I Fell in Love with Seiko Again

At the end of summer 2014, Dad gave me my first mechanical watch. There was nothing ceremonial about it; he simply handed me the box in the car. “I’m starting a new tradition, and it’s a grown-up gift since you’re heading to college,” he said. I looked down at the box. It said Seiko. I was familiar with the brand. In fact, it was what I had been wearing up to that point: reference SNE039, a mid-sized solar-powered watch that Grandpa gave me when he saw me showing interest in it. I still have it. But this Seiko was different. It was a reference SKX173, a sibling of the beloved SKX007 dive watch that has led many a good man down the rabbit hole. It had a waterproof case, rotating dive bezel that I had no clue how to operate, and most importantly, an automatically winding movement.  “It’s easy – just shake it a bit to get it going,” said Dad. (OGs will remember the caliber 7s26’s lack of hand winding). I took the watch out of the box and shuffled it back and forth gently to coax it to life. It did, and as I stared at the sweeping seconds hand, I marveled that a microscopic team of gears, levers, and springs were all working harmoniously just to tell time. As an incoming engineering student, I couldn’t have asked for a better gift. I secured the black rubber strap on my wrist, and that was that. The remainder of the summer was spent reading everything I could get my hands on about Seiko watches and mechanical timekeeping at large. The excitement of movin...

Introducing – The Ai-Iro Blue Seiko Presage Classic Series SPB525 and SPB527 Monochrome
Seiko Presage Classic Series SPB525 Sep 19, 2025

Introducing – The Ai-Iro Blue Seiko Presage Classic Series SPB525 and SPB527

If you’re looking for a classic watch with elegance, solid watchmaking credentials, a slight retro touch and a price that doesn’t break the bank, the Seiko Presage collection never falls short of offerings. While mostly known for its artistic dials, bringing Japanese crafts into the spotlight, the collection has grown dramatically to become the dressy/elegant […]

From whiskies to Negronis: Seiko continues its run of cocktail-inspired Australasian limited editions with the Presage SRPL96J ‘The Conte’ Time+Tide
Seiko continues Sep 16, 2025

From whiskies to Negronis: Seiko continues its run of cocktail-inspired Australasian limited editions with the Presage SRPL96J ‘The Conte’

Seiko follows 2023's SRPK50J 'Irori Moments' and 2024's SRPL20J 'Ichigo Ichie' with a Negroni rather than whisky -inspired Cocktail Time.The post From whiskies to Negronis: Seiko continues its run of cocktail-inspired Australasian limited editions with the Presage SRPL96J ‘The Conte’ appeared first on Time+Tide Watches.

Seiko Upcycles Leather for the Latest Presage SJX Watches
Seiko Upcycles Leather Sep 10, 2025

Seiko Upcycles Leather for the Latest Presage

Seiko adds a new limited-edition to its line of affordable dress watch with the Presage Classic Series Upcycled Leather Strap that sports knurled bezel, golden-brown gradient dial, and with a leather strap made from shoe leather offcuts supplied by Regal, a Japanese shoemaker best known for its leather dress shoes. Initial Thoughts Though strange on the surface, the Seiko Presage and Regal tie-up makes sense. Both are affordable, solid offerings in their respective segments, and also distinctly Japanese. Notably, Regal is launching the saddle shoes that produced the offcuts later this week. The watch itself is a good looking iteration of Seiko’s familiar entry-level dress watch. The bezel and smoked dial are a pleasing combination that set this apart from most Presage models. Seiko didn’t mention the impetus for this collaboration in press materials; I suspect geography was a part. Regal builds its top of the line shoes in the town of Morioka, near Morioka Seiko Instruments, the heart of Seiko’s domestic mechanical watch production. That proximity lends a lot of authenticity to the collaboration for me, and I wish it were part of Seiko’s messaging, though I understand most consumers don’t care. At the same time, Regal is little known outside Japan, but its shoes are a fixture in major Japanese department stores. The transient nature of leather straps is arguably a shortcoming in watches like the new Presage, or the Kodo Constant Force Tourbillon at the other en...

Introducing: The Seiko Alpinist EU Limited Edition In Blue Fratello
Seiko Alpinist EU Limited Edition Aug 9, 2025

Introducing: The Seiko Alpinist EU Limited Edition In Blue

There’s no shortage of Seiko releases these days, but few pique our interest quite like a new Alpinist. The rugged field watch has earned cult status over the years, balancing quirky charm with real-world capability. Now, with the introduction of the Seiko Alpinist SPB531, the brand adds a Europe-only edition in a deep, moody blue. […] Visit Introducing: The Seiko Alpinist EU Limited Edition In Blue to read the full article.

The Pepsi Challenge: Seiko Continues their Summer of Licensing Worn & Wound
Seiko Continues their Summer Aug 6, 2025

The Pepsi Challenge: Seiko Continues their Summer of Licensing

A few months ago when Seiko unveiled their Jaws watch, I didn’t really think much of it. Jaws is one of the most popular movies ever made, and it’s celebrating a big anniversary this year. In a world where watch brands collaborate with all kinds of silly entities for all kinds of silly reasons, it seemed like a pretty normal release. Then, just in the last week, Seiko announced a trio of watches bearing the Datsun name. OK, a Japanese car – a cult classic car at that – doesn’t require a whole lot of mental gymnastics to figure out. But then yesterday, when I opened Instagram over my morning coffee and saw the new Seiko “Pepsi” watches, reader I have to admit: it broke my brain a little.  At first I thought it must be a prank or a joke. Maybe Seiko’s account got hacked and one of these new AI engines built an entire marketing campaign around the most on-the-nose “collaboration” yet? But no, a little digging revealed that the two new Seiko 5 Sports watches with blue and red Pepsi bezels were indeed an endeavor bearing the name of the number 2 cola in the country. We’ve been referring to bezels in this colorway as “Pepsi” bezels for longer than I’ve been involved in the watch industry, as a hobbyist and certainly as a professional. It certainly never occurred to me that one day the beverage company would sign on as what amounts to an official partner with a watch brand. But it’s a testament to the ultra-corporatized watch world we’re all livin...

From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000 Fratello
Seiko SPB317 Aug 6, 2025

From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000

Every once in a while, a big box with Seiko watches arrives at the Fratello office. It contains the brand’s releases for the upcoming months and allows us to review and photograph them ahead of time. I still remember when I discovered the Seiko SPB317 in there, back in 2022. I immediately fell in love […] Visit From Homage to Heritage: Why I Traded My Seiko SPB317 for the 6105-8000 to read the full article.

Has Seiko Reignited A Little Magic With Its New Limited Edition 5 Sport? Fratello
Seiko Reignited Aug 5, 2025

Has Seiko Reignited A Little Magic With Its New Limited Edition 5 Sport?

Seiko is an absolute titan in the watch industry. The number of key timepieces in the brand’s catalog is too long to list here. Nevertheless, it’s a brand that has faced an identity crisis over the last half-decade or so, I would argue. The new SRPL91 and SRPL93 Seiko 5 Sports series show just how […] Visit Has Seiko Reignited A Little Magic With Its New Limited Edition 5 Sport? to read the full article.

Introducing – The Europe-Exclusive Seiko Prospex Alpinist Night Sky SPB531 Monochrome
Seiko Prospex Alpinist Night Sky Aug 4, 2025

Introducing – The Europe-Exclusive Seiko Prospex Alpinist Night Sky SPB531

One of the oldest Seiko watches still in production, the Alpinist was introduced in 1959 (note that the Laurel, released in 1913, is even more enduring), and it has since become a staple of the brand’s catalogue. Considered Seiko’s first professional watch, it was designed specifically by Seiko for Yama-Otoko, or mountain men. The collection […]

First Look – The New Seiko Prospex Speedtimer Mechanical Chronograph SRQ055 Monochrome
Seiko Prospex Speedtimer Mechanical Chronograph Jul 31, 2025

First Look – The New Seiko Prospex Speedtimer Mechanical Chronograph SRQ055

The original 1969 Seiko Speedtimer marked a milestone as the world’s first automatic chronograph with both a vertical clutch and a column wheel, boosting timing precision and reliability. That same year, the Datsun 240Z debuted as a Japanese sports car that proved its performance in global rallying, famously winning the East African Safari Rally in […]

Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun Fratello
Seiko Prospex Speedtimer Models Including Jul 31, 2025

Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun

Seiko releases six new additions to the Seiko Prospex Speedtimer collection. Three of them celebrate the brand’s historic relationship with Datsun, the iconic Japanese carmaker that made waves with its affordable yet impressive 240Z sports car in 1969. The other three become part of the regular Speedtimer line. The link between Seiko and Datsun runs […] Visit Introducing: Six New Seiko Prospex Speedtimer Models, Including Three With A Nod To Datsun to read the full article.

First Look – The Retro-Cool Datsun-Themed Seiko Prospex Speedtimer Limited Edition Collection Monochrome
Seiko Prospex Speedtimer Limited Edition Jul 31, 2025

First Look – The Retro-Cool Datsun-Themed Seiko Prospex Speedtimer Limited Edition Collection

What defines something as an icon is generally down to the public’s perspective of its significance. It can be anything, really, as long as it stands for something extraordinary. In watchmaking, we have a fair few of them that we regularly celebrate. Think of watches like the Seiko Speedtimer 6139, which was among the very […]

Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear Fratello
Seiko Prospex Jaws 50th Anniversary Jul 19, 2025

Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear

Here’s a watch that pays homage not to a shark but the shark. And that’s why “we’re gonna need a bigger boat.” I was too young to see the now-iconic Steven Spielberg movie Jaws when it came out five decades ago, but when I did a few years after its initial release, it scared me. Although […] Visit Hands-On With The Seiko Prospex Jaws 50th Anniversary Limited Edition SRPL81: Reliving And Overcoming A Childhood Fear to read the full article.