Worn & Wound
Rolex Reveals New Formal Collection With 1908
Among the bevy of new Rolex watches released this year were a few unexpected watches, which isn’t a phrase we often mutter about the brand. We saw some unusually colorful dials (more on those later), and the launch of an entirely new formal collection called the Perpetual 1908, a reference to the brand’s name coinage by Wans Wilsdorf. With its introduction, the existing Cellini line has come to a close. The 1908 lives within the ‘classic’ range alongside the likes of the Oyster Perpetual and Sky-Dweller, but feels distinctly different from any existing line. Coming from a brand that’s been at the center of the sport watch craze over the past decade, the 1908 feels like a breath of fresh air. The Perpetual 1908 is a three hand time only watch offered only in 18k white or yellow gold. The trim case measures 39mm in diameter with a divided, partially fluted bezel framing the austere dial. Within resides the Rolex automatic caliber 7140, which gets a healthy amount of decoration worthy of being presented through an exhibition caseback. This is a new move from Rolex this year, appearing on both this watch, and the 60th anniversary platinum Daytona. The bridges of the 7140 receive a finish that the brand is calling “Rolex Côtes de Genève”, a re-interpretation of the classic technique seen often in Swiss movements. It differs from traditional Côtes de Genève in that it places a narrow polished groove between each of the parallel bands. Being a Rolex, there’s a...
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