Worn & Wound
Opinion: Selling Points that Don’t Sell Me Part II – Deal Breakers, Pet Peeves, and Collecting Authentically
What makes watches so expensive? It’s a question enthusiasts ask themselves at the beginning of their horological journeys, and later on, a question we find ourselves answering from curious friends and family. The answer comes down to options. Not all watches are powered by in-house movements, but some are. And if that’s what you’re into, companies will ask you to chip in for the research and development required to develop a new caliber. Likewise, not all watches go through extra testing to confirm accuracy to a few seconds per day. But if that level of reliability is a priority for you, plenty of brands are willing to provide that service for a fee. With enough rationalizing, it’s easy to see how even six digit price tags offer fair value. On the other end of the spectrum, if those options that increase MSRP don’t excite you, then maybe a one watch collection of a single $15 Casio F91W makes the most sense…but where’s the fun in that? For most of us, myself included, the sweet spot lies somewhere between the Casios and the Urwerks of the world. In the previous installment of Selling Point that Don’t Sell Me I explored what options excite me on my personal quest for quality on a budget. But enjoying watches at modest price points doesn’t mean I can’t still be picky. And so, for this installment of Selling Points that Don’t Sell Me, I’ve compiled my personal list of deal breakers and pet peeves. This list is less focused on keeping costs low, and mo...