SJX Watches
Pandemic Truths - Shellman’s Yasuhiro Kojima
One of the world’s most venerable retailers of vintage timepieces and independent watchmaking, Shellman in Ginza (pictured above) has long been a destination for horologically-inclined visitors to Tokyo. Shellman was founded in 1971 by Yoshi Isogai – the company name is a play on his last name, which loosely translates as “beach shellfish” – and is probably best known as the Japanese agent for Philippe Dufour and selling over half of the 200 first-run Simplicity watches. Two years ago Shellman was acquired by Komehyo, a publicly-listed merchant that has taken the business of selling pre-owned luxury goods to a whole new level with spacious, sharply-appointed stores offering items in stellar condition. Shellman is now the specialist-watch retail division of Komehyo, with six stores in Tokyo – including outposts in the city’s most prestigious department stores – and a diverse stable of independent watch brands, including Atelier de Chronometrie, Habring2, and Kudoke. It’s run by Yasuhiro Kojima, a 15-year veteran of Komehyo’s watch department who joined Shellman shortly after the acquisition. We caught up with Mr Kojima recently to discuss the state of the business, especially in light of the pandemic. Yasuhiro Kojima. Photo – Shellman The interview has been edited for clarity and length. What does your reopening look like? We take basic measures such as hand sanitisation before entering the store, measuring body temperature when entering the store, i...
