Teddy Baldassarre
Furlan Marri Review: The Swiss Microbrand You Keep Hearing About
With a GPHG award, a head-turning, high-complication entry in the Only Watch Auction, and a buzz-worthy, retro-cool release in the Disco Volante collection, Swiss microbrand Furlan Marri has gone from Kickstarter to contender in less than five years on the market. Here’s what you need to know about the company, its philosophy, and what its collection looks like right now. [toc-section heading="Furlan Marri Origin Story"] Furlan Marri was born from a partnership between two friends from different corners of the watch-enthusiast community - Andrea Furlan, a Swiss-born industrial designer plying a successful trade as a watch design consultant for major brands, and Hamad Al Marri, a watch collector and artist from Saudi Arabia. United by their mutual longtime passion for timepieces, the two joined forces in 2021 to launch their eponymous brand on Kickstarter. Its fast-track to success seemed an inevitability almost from the beginning, as the project was fully funded after 35 seconds on the crowdfunding platform, supported by an enthusiastic community of thousands that had formed around the founders. Those first Furlan Marri watches that emerged from the initial Kickstarter kickoff campaign were vintage-influenced chronographs, taking clear design cues from forebears of the 1930s and ‘40s produced by brands like Patek Philippe, Lemania, and Vacheron Constantin. The cases were 38mm in steel (upsized a bit from the 34mm - 35mm norm of the era being paid homage), the dials...
