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IWC Debuts the Long Awaited Pilot’s Watch Automatic 41 Top Gun Mojave Desert Worn & Wound
IWC Debuts Jun 2, 2025

IWC Debuts the Long Awaited Pilot’s Watch Automatic 41 Top Gun Mojave Desert

IWC’s releases this year are proving something that I’ve always felt was true, but lacked hard evidence: if you’re patient, the watch you’ve always wanted will one day appear. Perseverance takes many forms, and there’s no doubt that one of them is telling your IWC sales rep that you’ll actually pass on the Mojave Big Pilot, Perpetual Calendar, and Pilot’s Chronograph, and wait for the simple three hander in a casual, everyday size. Today, IWC announced a watch many in the Worn & Wound office have been attempting to conjure since the very first Mojave watch appeared back in 2019, a limited edition Pilot’s Watch Chronograph measuring in at 44.5mm. The aforementioned perpetual calendar and Big Pilot in the Mojave colorway followed, as did another chronograph in a smaller, 41mm size. But this is the one many enthusiasts, I think, have been waiting for, and it follows a larger trend of predictable (and desirable) iteration within the larger IWC family.  What we have here is relatively simple on its face: the Pilot’s Watch Automatic 41 Top Gun Mojave Desert takes the tan ceramic IWC has been using in the Top Gun line over the last six years and puts in the most straightforward IWC pilot watch concept of them all. While it’s not technically a Mark series watch (IWC draws a distinction between the Mark line and their more experimental, ceramic dominated Top Gun pilot’s watches) the form factor and principle here are both similar. The 41mm case measures a com...

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Watch Propaganda I’m Not Falling For Worn & Wound
Jun 2, 2025

Watch Propaganda I’m Not Falling For

If you’ve opened Instagram or TikTok in the last few weeks, there’s a very good chance you’ve seen the “Propaganda I’m Not Falling For” trend served up to you in one way or another. The format is relatively straightforward, and involves a creator listing the sacred cows in his or her particular area of expertise that they refuse to buy into.  The watch community, of course, is filled with conventional wisdom, ideas passed from collector to collector, rarely if ever questioned. As I encountered these social media clips over the last week, I couldn’t help but think of the watch world propaganda, as it were, that we all just seem to take at face value.  Here, then, are four principles I think are ripe for questioning. There are a lot more – credit here to Ben’s Watches and Pulse on the Wrist for being first out of the gate among watch industry personalities to participate. Be sure to let us know in the comments what watch related propaganda you refuse to accept.  A Vintage Watch Must Be Unpolished and All Original  Let’s get the most controversial one out of the way first. When I started collecting watches, it was an era when it was still relatively easy and straightforward to buy a nice, honest vintage watch on eBay for not a lot of money. Times have changed. The best examples, watches that are truly unpolished and all original, are harder and harder to find, and eBay is filled with watches that have been passed around and sold by pro dealers and amat...

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Top Luxury Watch Brands: 60 To Know In 2026 Teddy Baldassarre
Jun 2, 2025

Top Luxury Watch Brands: 60 To Know In 2026

How well do you know your luxury watch brands? The timepiece industry is populated by many dozens of companies - a handful of them still independent, many others now members of a larger luxury-goods conglomerate - each with its own unique origin story, historical highlights, and technical and aesthetic brand DNA. Here we've gathered what we consider the 60 watch brands that should be on the radar of watch enthusiasts and given you a brief rundown of what makes each one special. In the interest of being informative (and transparent), we've divided them into sections: brands owned by the two major Swiss luxury groups (Swatch and Richemont), brands within the French LVMH Group, Japanese Citizen Group, and the small Swiss concern Sowind; the largest, best-known independent companies, and the leading brands among the rest of the independents. We've even added a little tidbit of trivia for each brand. TOP LUXURY WATCH BRANDS: SWATCH GROUP BLANCPAIN Blancpain was founded in 1735 by Jehan-Jacques Blancpain, making it one of the oldest watch brands in existence - one of the few, in fact, that can say it’s been making watches longer than the United States has been a country. The maison offers a plethora of small and high complications  in its extensive and elegant Villeret collection, named for the Swiss village where it originated before moving to the Vallee de Joux in 1983, including a so-called “complete” calendar, a signature complication but these days Blancpain ...

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Introducing Anemoic: From University Project to Watch Brand Worn & Wound
May 29, 2025

Introducing Anemoic: From University Project to Watch Brand

Watch industry trade shows can be intoxicating if not disorienting as you meander down rows of branded tables, making snap judgments as to where you choose to spend your precious time. It’s possible to go through an entire day under the assumption that you had seen everything, tried it on for a wrist shot, and compiled your shortlist only to find out from an acquaintance that there was one model you missed, hiding in their camera roll. That is a fear that all of us in watch media live with. So, when I overheard the rumblings of a young watch designer hiding an interesting prototype in his pocket during the first session of public hours during British Watchmakers’ Day, I knew I had only a few hours to pull on that thread and seek it out myself. Finally, towards the closing hours of the show, I ran into Magnus Swann. Magnus Swann Like an introductory drug deal oozing with awkwardness, I slunk up to the tall figure to introduce myself, hoping he would supply the goods. With equal parts excitement and nervousness at sharing an early glimpse into his personal vision, Magnus produced a prototype, along with immediate excuses for its appearance, offering detailed points for his lofty goals. What began as a university project was finally starting to take shape. For the first time, it was being seen by a select few of the most scrutinizing watch enthusiasts. I sat there with Magnus’s creation in hand, and immediately signed up to follow his story. It is still the early days, ...

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Business News: Swiss Watch Exports to US Jump to Record High Before Tariffs SJX Watches
May 29, 2025

Business News: Swiss Watch Exports to US Jump to Record High Before Tariffs

In a rush to beat American President Donald Trump’s tariffs, Swiss watch brands exported almost two months’ worth of inventory to the United States in April, according to the Federation of the Swiss Watch Industry (FH), the trade body that publishes export statistics widely regarded as a proxy for the overall luxury watch business. Exports to the United States were up over 150% to CHF852 million, more than double the CHF405 million in March. For comparison, the next-largest export destination in April was Japan, with the corresponding figure a mere CHF176 million. Currently, Swiss imports to the US are subject to a 10% blanket tariff, however 31% tariff will be levied on Swiss imports after July 9, assuming nothing changes between then and now. Consumer confidence in the United States, while battered, is showing signs of recovery too, increasing for the first time in five months as measured by economic research institute The Conference Board. For several years now, the stalwart American market has buoyed Swiss watch exports, while demand in China and Hong Kong continue to slide, with April exports to the respective markets down 30.5% and 22.8%. Having started almost a decade ago after the start of an anti-corruption campaign, China’s luxury slowdown isn’t limited to watches, and is unlikely to reverse anytime soon. While some brands can shift inventory to other markets, others are already buying back inventory and cutting production. While less dramatic than in Chi...

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Ianos Completes their Dive Watch Trilogy: A Conversation with Founder Jacob Hatzidimitriou on the Brand’s Origins and the New Dytis Diver Worn & Wound
May 28, 2025

Ianos Completes their Dive Watch Trilogy: A Conversation with Founder Jacob Hatzidimitriou on the Brand’s Origins and the New Dytis Diver

One of the more interesting trends to crop up in recent years is the rise in ultra specific niche watches. If you’re part of seemingly almost any community or culture, there’s probably a watch just for you. Really into early 80s rally cars? Autodromo has you covered. Do you love Jurassic Park and hand-lacquered dials? Awake has a watch you might want to check out. And if you happen to be of Greek heritage, or just love the country and its culture, Jacob Hatzidimitriou’s watches made under the Ianos banner will be of interest for sure.  Ianos is interesting because in addition to being a design forward independent brand making dive watches (table stakes these days), they are pulling on a very specific aspect of diving history as it relates to Greek culture. Diving, like pizza, cars, and architecture, has distinct characteristics dependent on geography and purpose. Sponge diving has been a pursuit in Greece for literally thousands of years, and the techniques, history, and visual language of this very specific type diving has informed every Ianos watch in some way to this point in the brand’s history (you can read our coverage of previous Ianos releases here and here). “Watches always intrigued me, not just as accessories but as expressions of personality,” Jacob told me in an interview. “Over time, I started to see them for what they really are: miniature, intricate machines that, more than anything, carry significant emotional weight. In an age of fast fashi...

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Oracle Time Hosts Hands On Horology Watch Event This June Fratello
May 28, 2025

Oracle Time Hosts Hands On Horology Watch Event This June

The UK’s leading watch publication, Oracle Time, announces a new watch event for the enthusiast community. Hands On Horology will take place on the 14th of June 2025 at Protein Studios, Shoreditch, London, UK. Showcasing more than 40 brands, from independents to globally recognized watchmakers, the event will have something for everyone. There will also […] Visit Oracle Time Hosts Hands On Horology Watch Event This June to read the full article.

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Gunsmith Dewey Vicknair Returns with Second Handmade Watch SJX Watches
May 28, 2025

Gunsmith Dewey Vicknair Returns with Second Handmade Watch

A year ago, we covered a self-taught watchmaker who built his first piece by watch, Dewey Vicknair. Now the American gunsmith has completed his second watch, a regulator with a jump hour function that’s once again hand-made. He published a comprehensive photo essay detailing the steps in manufacturing the watch, which is a worthwhile read for anyone interested in a contemporary, yet fully manual watchmaking process.  Initial thoughts The story of Mr. Vicknair is unlike most independent watchmakers. Now in his mid-fifties, he long ago built his reputation as a maker and restorer of firearms before turning to watchmaking. Self-taught, Mr. Vicknair is definitely a quick study; he adapted his metal-working skills to horology and produced his first watch swiftly. Even more interesting, perhaps, is the way he creates his own tooling. From a vertical drill press to various cutters and even custom tweezers for bending the hairspring overcoil, Mr. Vicknair seems able to build any tool to cater to his requirements.  Artisanal watchmakers usually use restored vintage machines when making watches, but it is very rare that they develop the tools themselves. Mr. Vicknair’s extensive experience as a gunsmith gives him an excellent understanding of machinery that cannot simply be taught in watchmaking schools. His work is clearly that of a very talented mechanical craftsman who just happens to have mastered watchmaking – after having mastered gunsmithing.  The watch itself is pre...

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The Best Affordable Watch Brands Teddy Baldassarre
May 27, 2025

The Best Affordable Watch Brands

When new enthusiasts enter the wide world of watches, most will lean into more affordable options as a way to limit financial commitment in an as-yet unproven pursuit. But given the incredible breadth of the watch industry in terms of price, styles, and brands, it can be difficult to know where to start when looking to craft a more affordable collection. Here, we’ll provide a primer on some of the best affordable watch brands in the industry. This is, of course, not to say we’re looking at the cheapest brands or watches, a list that would reveal a curb-worthy selection of direct-to-consumer brands we’ve all been advertised on YouTube. We’re looking for true value here, brands that make watches that distinguish themselves as being especially great for their respective price points. Of course, value and the entire concept of attainability are also subjective, and we won’t pretend that living a life where being able to responsibly buy the functionally-unnecessary watches you want at any price point is anything other than a privilege.  Moving on, and to put some parameters around it, we’ll focus on brands with a wide selection of models that fall under the $1,000 price point, with special emphasis on brands with strong offerings below $500. We already have a detailed list of microbrand watches to check out right here, so we’ll omit microbrands for the purposes of this list. With all of that out of the way, we will strive to compile a list of brands that appeal t...

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Formex Introduces the Second Generation of their Contemporary Take on the Classic Field Watch Worn & Wound
Formex Introduces May 27, 2025

Formex Introduces the Second Generation of their Contemporary Take on the Classic Field Watch

Ever since its introduction, the Formex Field Automatic has been a favorite of enthusiasts in search of a modern twist on the tried and true field watch. At the same time, it also felt a little like an outlier in the Formex collection. For a brand that has built a reputation on clever manufacturing innovations, the Field was remarkably simple and, for Formex, pretty subdued. That’s the nature, though, of a field watch, and at the end of the day, Formex’s version of it has always been a well made, if rudimentary, take on the genre. For the Field Automatic Gen 2, Formex has mostly stuck with what worked with the first Field, but upped the complexity of the dial and, as you’d expect, added some new colors to the collection.  Available in three colors (Ice Blue, Coho Salmon, and Basalt Grey), the new dial design adds considerable depth and texture to the experience of the Formex Field. Each dial is constructed from two parts, a center section with a sunburst finish and a sloped minute track that gives the dial what the brand refers to as a “saucer-like” profile. Adding to the perception of depth on the new dials is an hour track positioned between the minute track and central section with a contrasting smooth texture and recessed, stenciled, lume filled numerals. Formex’s stated goal here is to create a three dimensional effect, something that we don’t normally associate with the typically “flat” dials of most field watches.  The case is unchanged from the ...

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Jaeger-LeCoultre Reverso Tribute Duoface Review: Is This the Most Versatile Luxury Watch? WatchAdvice
Jaeger-LeCoultre Reverso Tribute Duoface Review May 25, 2025

Jaeger-LeCoultre Reverso Tribute Duoface Review: Is This the Most Versatile Luxury Watch?

I took the latest Jaeger-LeCoultre Reverso Tribute Duoface Small Seconds for a spin to see if it really lives up to the hype. Is it truly as versatile and elegant as it looks? Here’s everything you need to know! What We Love Fits perfectly, even on my smaller 16cm wrist size! This is a very versatile watch that can suit a variety of occasions and outfits. With its dual time functionality, it is also an ideal travel timepiece. The flip mechanism of the Reverso never gets old, it is just fun to see! What We Don’t The manual wound movement might not be for everyone in today’s automatic world. A 30m water resistance isn’t ideal if you want to use the watch as daily. Price point can be a little high, especially for newcomers to the Reverso family! Overall Rating: 8.6/ 10 Value for Money: 8/10 Wearability: 9/10 Design: 8.5/10 Build Quality: 9/10 The Jaeger-LeCoultre Reverso is a watchmaking icon that was born in 1931, created to meet the demands of British polo players who wanted a watch that could withstand the rigours of the sport. Jaeger-LeCoultre’s ingenious design of a reversible case protected the delicate watch during matches, with the dial being turned over to “hide” from impact. The Reverso blended functionality with Art Deco elegance of the 1930s, leading to a timeless design. Over the decades, the Reverso has gone from being a practical sports watch to a symbol of sophistication, elegance and innovation in the world of horology. Jaeger-LeCoultre’s ...

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One For The Books: Recapping The 2025 San Francisco Windup Watch Fair and EDC Expo Worn & Wound
Frederique Constant May 20, 2025

One For The Books: Recapping The 2025 San Francisco Windup Watch Fair and EDC Expo

The Windup Watch Fair is all about what makes this hobby great: passionate communities, hands-on experiences, and a chance to discover something new. This year’s San Francisco edition checked every box, delivering an unforgettable weekend of horological energy, Bay Area vibes, and the best of watches and everyday carry. Thanks to our lead sponsors-anOrdain, Christopher Ward, Fortis, Frederique Constant, and Oris,and, of course, you, our readers and extended Worn & Wound family, Windup SF 2025 was one for the books. Back at the Gateway Pavilion at Fort Mason on Pier 2, the venue once again proved itself a perfect stage. With a wide-open two-level floorplan and sweeping views of the bay, over 90 watch and EDC brands set up shop, creating a space where enthusiasts could get up close with everything from microbrand gems to industry heavyweights. And it was packed with action. The Panel & Podcast Room buzzed with live talks and behind-the-scenes conversations. We unveiled exclusive drops, including the Bulova Snorkel Edition-made just for the show-alongside special events like Bulova’s 150th anniversary documentary screening at the Alamo Drafthouse in the Mission. Christopher Ward brought the premiere of Freewheelin’, their new documentary on the innovative C12 Loco, with North American Brand Director Mike Pearson and Senior Designer Will Brackfield on hand to dive into the story behind the design. The ever-growing EDC Expo presented by NOMATIC also turned heads. Th...

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[VIDEO] Nina’s Top 3 Watches in the Windup Watch Shop Showroom Worn & Wound
Nivada Grenchen then walks us through May 18, 2025

[VIDEO] Nina’s Top 3 Watches in the Windup Watch Shop Showroom

In our latest video, Nina grabs her three favorite watches from the Windup Watch Shop Brooklyn showroom to share with us. She picks a watch from Bulova, Tissot, and a collaboration model between Worn & Wound and Nivada Grenchen, then walks us through why they are her picks. What three watch collections would you choose? In our latest video, Nina grabs her three favorite watches from the Windup Watch Shop Brooklyn showroom to share with us. She picks a watch from Bulova, Tissot, and a collaboration model between Worn & Wound and Nivada Grenchen, then walks us through why they are her picks. What three watch collections would you choose? The post [VIDEO] Nina’s Top 3 Watches in the Windup Watch Shop Showroom appeared first on Worn & Wound.

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