SJX Watches
A Multi-Function Omega Seamaster Regatta for the America’s Cup
Having become the official timekeeper for the most prestigious event in yachting, Omega is a key partner at the 37th America’s Cup now taking place in Barcelona. The watchmaker has just unveiled the Seamaster Regatta America’s Cup, an analogue-digital sailor’s wristwatch. Unlike the earlier commemorative Seamaster Diver 300M, the Seamaster Regatta was conceived as a tool. In fact, it is descended from the Speedmaster X-33 of 1998 that was designed for astronauts. Like the X-33, the Seamaster Regatta is equipped with a quartz movement that combines analogue and digital displays in a multi-function package that includes a chronograph, sailing logbook, temperature gauge, accelerometer, and a regatta countdown. Initial thoughts The Seamaster Regatta is something of an anomaly in contemporary horology. It is a quartz-digital instrument that’s arguably purpose built for professional, yet carries a luxury watch price tag of over US$7,000, making it almost as expensive as the mechanical Seamaster 300M chronograph with an in-house movement. And the Seamaster Regatta stands out as one of the rare recent luxury watches that are quartz-digital, since the heyday of such timepieces was in the late 1990s (the comparable Breitling B-1 was launched in 1998 for instance). By the usual standards that watch enthusiasts use to judge a premium watch, the Seamaster Regatta feels expensive. Yet like the X-33 before it, the Seamaster Regatta appears to be an excellent tool. Moreover, it ...
