SJX Watches
American Independent 1776 Atelier Debuts the Liberty 250
Texas-based independent 1776 Atelier commemorates America’s 250th year with the Liberty 250, a rose gold skeleton watch with sharp anglage on a movement that is overwhelmingly American made, from the main plate to the free-sprung balance. Initial thoughts The American watch industry transformed from a cottage industry heavily reliant on European imports to the world’s largest watch manufacturer in just a few decades, concentrated around a handful of massive, and capital intensive, factories. This meant that when Waltham, Elgin, and Hamilton closed their American factories in 1957, 1968, and 1969, respectively, the entire domestic watchmaking disappeared almost overnight. 1776 Atelier is one of a handful of independents trying to rebuild it. Founder Jason Lu is a Texan technology executive turned self-taught watchmaker who cut his teeth restoring pocket watches as a hobby. He was later mentored by Donat Kornagel of DK Precision — a prolific German movement customiser — and took anglage-guru Philippe Narbel‘s full week masterclass. Co-founder Zach Smith — WOSTEP-trained watchmaker and KERN-whisperer — also founded Hour Precision, one of the few American component suppliers. Two members of Hour Precision’s fleet of KERN CNC mills Together, their approach is antithetical to the so-called “American system” of industrial watchmaking, which failed in the US but lives on in Switzerland and Asia. Instead, they build watches in small numbers by labour-intensive ...
