SJX Watches
Excelsior Park Introduces “The Soda Fountain” for Perpétuel
Since it was founded three years ago, Dubai-based retailer Perpétuel has released a number of well-applauded limited editions focused on up-and-coming independents and micro brands. It first began with the French brand Baltic through a limited release of the HMS and Bicompax, and more recently, the MR-01 Perpétuel, their spin on the brand’s best-selling micro-rotor wristwatch. The retailer has now tapped the services of Excelsior Park, a legacy brand that is based on the former watch company known for producing chronograph movements for the likes of Gallet, Girard-Perregaux and Zenith. After numerous failed attempts at reviving the brand in the 1980s and the 2000s, it was relaunched by watch industry veteran Guillaume Laidet who previously spearheaded the resurrection of legacy brands Nivada Grenchen and, more recently, Vulcain. After releasing a limited edition with a salmon dial that immediately sold out last year, they have teamed up once again to debut their latest collaboration in The Soda Fountain Edition, a limited release of the Excelsior EP95004 chronograph featuring a vibrant blue dial completed with applied Eastern-Arabic numerals. Initial thoughts The relaunch of Excelsior Park two years ago was kind of a godsend for vintage watch enthusiasts, given its long and rich history as a renowned movement maker. Since its rebirth, the brand has been carving itself a niche market catering towards a younger demographic who desire that vintage-styled watches but a...
