Out of Office: Exploring the Canadian Rockies with Citizen’s Team Promaster
Citizen is a Japanese watch company well known for its technical precision, quality, innovation and eye for design. Founded on principles that elevate society above self, Citizen has been producing timepieces for “all citizens of the world to enjoy” for over 100 years. While following this mantra means producing pieces for the average person, it also means producing time pieces for those who live a life full of adventure, those that seek to go deeper, go higher, and go farther than others have before. For these people, the Promaster line of watches was created. In early July, I received an invitation from Citizen to “join us on an extreme adventure in the Canadian Rockies as we celebrate Citizen Protester’s 35th Anniversary with Team Promaster.” I instantly accepted despite not knowing what was in store. As I began preparing for this trip, I wanted to dive deeper into the history of Citizen as a brand, and their collection of Promaster watches, to expand my knowledge and hopefully gain some idea of what I’d be getting myself into. Now, Citizen states that “Promaster isn’t just a collection-it’s a mindset and a pursuit of endurance-a symbol of excellence, passion, and performance,” and after the adventure we went on, I can say it’s the truth. Each day saw us pushing ourselves to go higher, go deeper, and go farther than we did the day before. In order to truly experience the Promaster line of watches, Citizen graciously allowed each of us to ...
Fratello
