SJX Watches
Interview: Breguet CEO Gregory Kissling on the Past and Future
Appointed to the top job at Breguet just under a year ago, Gregory Kissling trained as a movement constructor and spent most of his career leading Omega’s product development. A native of the Vallee de Joux, Mr Kissling is now in charge of one of the most revered names in watchmaking, which this year celebrates its 250th year. Aided by his background in product and long tenure at Swatch Group, the parent of Breguet, Mr Kissling is off to a running start. He has already made his mark with anniversary editions like the Classic Souscription, a simple but smart creation I rate highly, and holds ambitions to elevate the brand to where it should be. He was recently in Singapore to open Breguet’s new boutique in Ion Orchard, a mall on the city’s premier shopping street, and I got my first face-to-face with him since he assumed the role. We discussed his plans for the brand founded by Abraham-Louis Breguet, ranging from an increased emphasis on artisanal craft, to Breguet design, and even one-off or custom watches. The interview was edited for length and clarity. SJX: You have one of the most interesting and exciting jobs in the Swiss watch industry; you have taken over one of its greatest brands. Gregory Kissling (GK): It is a fantastic brand and every day I learn something new [about its history]. The heritage and legacy are immense. And also the fact that Breguet has a true manufacture – we produce everything in house but also thanks to the sister company of Swatch Grou...