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Results for The Nautilus Launch Story

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Year in Review: Our Best Stories of 2025 SJX Watches
Patek Philippe ref 1518 Dec 24, 2025

Year in Review: Our Best Stories of 2025

Our 2025 coverage included original research and in-depth stories including CEO interviews, engineering explainers, behind-the-scenes manufacture visits, and hands-on features exploring the latest developments in modern horology. We’d like to thank our readers for their engagement and support, which continue to shape and sustain our work. Our founder SJX provided an in-depth study of the Breguet Sympathique No. 1, with exclusive insights from its creator François-Paul Journe. The story is notable not only for its technical reconstruction of the mechanism but also for clarifying how the Sympathique informed Journe’s earliest thinking as a constructor before launching his namesake brand. SJX also spent time with the people leading the industry. Interviews with Kari Voutilainen, Gregory Kissling, Ilaria Resta, and Marc Michel-Amadry offered unusually direct insight into how each manufacture is approaching product development, heritage, and shifting collector behaviour. That research-driven approach continued across several technical features, including his hands-on review of the Rolex Land-Dweller, the most consequential mainstream release of 2025. His analysis unpacked both the engineering decisions behind the cal. 7135 and the strategic implications of Rolex introducing a new collection. Finally his analysis of the record-breaking Patek Philippe ref. 1518 in steel and reporting from the major auctions traced the evolving tastes and appetites of a tightening pool of top...

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Omega Co-Axial Movement Explained: A Radical Invention Teddy Baldassarre
Omega Dec 7, 2025

Omega Co-Axial Movement Explained: A Radical Invention

What is a Co-Axial Movement? More specifically, what is the now-famous Co-Axial Escapement that has become a standard feature on most all Omega watches? In short, it's both a radical concept by one of the modern era's most revered watchmaking geniuses and the culmination of a Swiss watch brand's longtime dedication to improving watchmaking accuracy. Here is the story of Omega's co-axial movements.  [toc-section heading="Early Omega Movements"]  While it is best known these days for its signature watch models, like the Speedmaster “Moonwatch” and the James Bond-worn Seamaster, Omega has also been a pioneer in movement-making since nearly the beginning. The company was founded in 1848 by 23-year-old watchmaker Louis Brandt (with family, above) in the Swiss village of La Chaux-de-Fonds. Originally called La Genérale Watch Company, and eventually renamed Louis Brandt et Fils after Brandt’s sons joined the business, it originally produced key-wound pocket watches from parts supplied by local artisans, After the growing company moved from La Chaux-de-Fonds to the more bustling town of Bienne, in the Swiss Canton of Bern, it pioneered a series of industrial watchmaking techniques and also began making its own in-house movements. The first one, called the Labrador, launched in 1885 in a now-legendary series of pocket watches. Nearly a decade later, in 1894, came the company’s chef d’oeuvre, the 19-ligne Omega Caliber, which was notable at the time for its enviable acc...

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In-Depth: Breguet’s Constant-Force Magnetic Escapement SJX Watches
Breguet s Constant-Force Magnetic Escapement Dec 4, 2025

In-Depth: Breguet’s Constant-Force Magnetic Escapement

Earlier this week, Breguet rounded off its grandiose 250th anniversary with the unexpected launch of the Expérimentale 1 chronometer in Paris. Showcasing modern Breguet’s most impressive innovation to date - a magnetic constant-force escapement - the watch left many scratching their heads simply because the novel invention defies easy explanation. Here we explain the actual functioning of this remarkable invention, and why it represents such a significant step forward in terms of chronometry and escapement technology. The origins of the concept Before turning to the decidedly modern and futuristic Expérimentale 1, we must first take a short trip to the past and consider how the idea of using magnets in mechanical escapements first came to life. For that we must turn to the late 1930s, when Cecil Frank Clifford, Fellow of the British Horological Institute (BHI), started experimenting with oscillators maintained by magnetic rails or escape wheels.  He was granted a British patent in 1954 for a variety of magnetised escape wheels paired with elastic vibrating magnetic blades. The device would operate silently and Clifford envisioned it being used for naval underwater torpedoes, so the lack of ticking would be harder to pick up by sonars.  Iterations of Clifford magnetic escapements. His designs were rudimentary. The principle was that the escape wheel would be braked by a vibrating pair of magnetised blades (in several possible configurations), while simultaneously ...

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Chopard’s Striking Vision Fully Realised - L.U.C Grand Strike SJX Watches
Chopard s Striking Vision Fully Nov 19, 2025

Chopard’s Striking Vision Fully Realised - L.U.C Grand Strike

Chopard marks 30 years of the Chopard Manufacture with the L.U.C Grand Strike – its most ambitious complication to date, a minute repeating clock watch with grande et petite sonnerie striking on a pair of sapphire gongs. This comes on the heels of Chopard’s sister brand, Ferdinand Berthoud’s Naissance d’une Montre 3, making 2025 arguably the most significant year for Chopard, product wise, since the 1997 launch of L.U.C. Initial Thoughts For hundreds of years the sound of clocks coordinated human society. In fact, the very word “clock” comes from the Latin word clocca, meaning bell. Before the noise pollution of the modern day, the bells of clock towers could disseminate accurate time over several miles. It is only that many first complicated the first watches, which were made by clock makers during the 16th century, were equipped with strikes. In 2016 Chopard launched its first self-developed chiming watch, the L.U.C Full Strike, a two-train trip repeater with sapphire gongs. It is not much of a surprise, I’ve multiple people speculate that a grande sonnerie was the next step given the design depictions Chopard made with the Full Strike. Even the name, “Full Strike” sounds like the name of a grande sonnerie, not just a repeater. The Grand Strike is class leading technically, it’s only weakness, the middling strike work power reserve is easily forgiven when considering its size. Aesthetically, however, the watch struggles, at least for me, though the si...

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Review: A. Lange & Söhne’s Beautiful Richard Lange Jumping Seconds WatchAdvice
A. Lange & Sohne Oct 24, 2025

Review: A. Lange & Söhne’s Beautiful Richard Lange Jumping Seconds

The Richard Lange Jumping Seconds isn’t about showing off, it’s about showing how precise watchmaking can get. Every jump of the seconds hand tells a story of engineering perfection and timeless design. It’s the kind of watch that reminds you why A. Lange & Söhne is one of the brands that sits at the top of the horological world. What We Love Exceptional craftsmanship as always from A. Lange & Söhne. Regulator display offers a unique way of telling time. Watching the seconds hand jump precisely each second is something truly special, especially for a fully mechanical timepiece. The finishing on both the case and movement is second to none, showcasing A. Lange & Söhne’s dedication to perfection. What We Don’t The case thickness remains on the larger side; even with the added function, it could be refined further. Reading the time at a quick glance can be a little tricky due to the regulator-style layout. The watch’s refined, dressy nature means it’s not the most versatile piece for everyday or casual wear. Overall Rating: 8.8/10 Value for money: 8.5/10 Wearability: 8.5/10 Design: 9/10 Build quality: 9/10 From the moment you strap on the A. Lange & Söhne Richard Lange Jumping Seconds, you can immediately tell that this is no ordinary dress watch, but rather a refined instrument of time. Straight away you can see the level of precision, and the idea that every element of this timepiece as a role and purpose. In the world of horology, where high complications...

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Patek Philippe’s Gondolo Serata Zebra Debuts New Dial Technique SJX Watches
Patek Philippe s Gondolo Serata Zebra Oct 20, 2025

Patek Philippe’s Gondolo Serata Zebra Debuts New Dial Technique

Patek Philippe surprises with an off-season launch, the Gondolo Serata Zebra Ref. 4962/200R-010. Based on the curvaceous model launched in 2006, the Zebra features a sapphire crystal dial framed by garnets on the bezel and lugs. The dial motif replicates the cloisonné enamel dial of the Golden Ellipse ref. 5738/50G-023 from the Rare Handcrafts collection of 2022, but here the technique and material are decidedly modern. Despite the radically different look, this is an evolution of the Retrograde Perpetual Calendar ref. 6159G that has a smoked sapphire dial. Here the dial is also clear sapphire, but engraved, varnished, and then metallised to create the striking zebra motif. Initial thoughts The Gondolo Serata has been in Patek Philippe’s catalogue for almost 20 years but it never really gained prominence. Though the case shape is elegant, the dials on the earlier versions were quite plain. The Zebra is the opposite – vivid and striking – and it instantly stands out amongst Patek Philippe’s ladies offerings. The fact that the dial motif is based on the Rare Handcrafts Ellipse is a nice touch, though watch enthusiasts may be disappointed the movement is quartz. Patek Philippe presumably understands its clients and those clients probably want the convenience of a quartz movement. The sapphire dial technique, however, is interesting enough that it is likely to make its way into other models, which will be a good thing. Savannah sapphire The Gondolo Serata is a longsta...

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Seiko Celebrates 75 Years of Peanuts and Snoopy with Vanac SDKV011 SJX Watches
Grand Seiko Oct 10, 2025

Seiko Celebrates 75 Years of Peanuts and Snoopy with Vanac SDKV011

Seiko celebrates 75 years of the Peanuts with a King Seiko Vanac Peanuts 75th Anniversary SDKV011, with everyone’s favourite Beagle on a newspaper-inspired dial. Limited to only 150 pieces for Japan only, foreigners will need to get creative if they want one. Initial Thoughts Peanuts is huge in Japan – or more accurately, Snoopy is. Grandberry Park in Tokyo plays host to a three-story tall Snoopy museum that receives several times as many yearly visitors as the Charles M. Schulz Museum in California. It should be no surprise then that the new Vanac is for the Japanese market only, which is unfortunate as it is an appealing watch for a relatively reasonable price. While a bit late to the integrated bracelet sports watch craze since it was only launched earlier this year, the Vanac is competitive in its segment thanks to standout case finishing and a highly competent movement. The new edition retains all the appeal of the standard model; the two-tone dial with gilt accents and Peanuts characters is subtle and a little retro in keeping with the design’s origins. A Snoopified King Seiko King Seiko is a Seiko sub-brand positioned just below the better-known Grand Seiko. The marque emerged from a multi-decade hibernation in 2021. Seiko launched original King Seiko Vanac line during the early 1970s, with sharp angular cases, colourful iridescent dials and faceted crystals – but the latter is missing on the modern Vanac. That absence stings as a faceted crystal would be an...

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A History and Guide to Oris Worn & Wound
Oris Nestled Sep 28, 2025

A History and Guide to Oris

Nestled in a small valley in the Jura Mountains, Hölstein is a typical Swiss town that has endured for centuries. At its center, a pastel pink factory has seen many of them. Its story began in 1904 when Paul Cattin and Georges Christian purchased the closed Lohner & Co watch factory. Searching for a name, they settled on a nearby brook - Oris. It turned out to be a winning formula. By 1911, Oris was the largest employer in Hölstein with 300 workers and two additional factories in Holderbank and Como. They introduced staff housing to cope with the influx of talent. Just fourteen years later they opened two additional factories, paving the way for future growth. Nestled in a small valley in the Jura Mountains, Hölstein is a typical Swiss town that has endured for centuries. At its center, a pastel pink factory has seen many of them. Its story began in 1904 when Paul Cattin and Georges Christian purchased the closed Lohner & Co watch factory. Searching for a name, they settled on a nearby brook - Oris. It turned out to be a winning formula. By 1911, Oris was the largest employer in Hölstein with 300 workers and two additional factories in Holderbank and Como. They introduced staff housing to cope with the influx of talent. Just fourteen years later they opened two additional factories, paving the way for future growth. The post A History and Guide to Oris appeared first on Worn & Wound.

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Elka Launches New Watches in a Vintage Inspired 36mm Case Size Worn & Wound
Sep 26, 2025

Elka Launches New Watches in a Vintage Inspired 36mm Case Size

Labeling a watch as “vintage-inspired” can open it up to extra scrutiny. How historically accurate are the vintage features? How well-executed is the styling? And mostly importantly, does it make enough practical sense to release today? With their re-launch in 2022, Swiss brand Elka Watch Co. released the original Série 1 line, and the X- and D-Series lead the charge as historically-inspired sport and dress-style watches. Now, in 2025, Elka is bringing back the D series, and introducing a field watch variant, the N Series, in a smaller 36mm size, further upping their vintage styling accuracy.  The new 36 N and D references first and foremost share the titular 36mm case diameter, 10.50mm thickness, and 41.10mm lug-to-lug measurements. Keeping both references ticking is a La Joux Perret G101 automatic movement with a 68-hour power reserve, promising modern functionality under the vintage dress, and both feature a screw-down exhibition case back to showcase that movement and provide 50 meters of water resistance. A scratch-resistant box-type sapphire crystal, coated with anti-reflective treatment, tops off the similarities between the two models. The N Series bursts into the lineup as Elka’s first field watch, and the beige, black, and yellow styling matches that application. Two models are available for the 36 N line: a beige dial model with black numerals and indexes and yellow-orange details; and a black dial version with yellow numerals and hands and white indexes...

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Tudor’s First-Ever Moon Phase Wristwatch SJX Watches
Tudor s First-Ever Moon Phase Sep 25, 2025

Tudor’s First-Ever Moon Phase Wristwatch

In a surprise launch from a brand best known for its dive watches, Tudor just rolled out the 1926 Luna. It’s a thinnish, 39 mm dress watch with a moon phase – a first for Tudor – as well as a date, though in the typical Tudor style the case is still rated to 100 m and fitted to a solidly constructed steel bracelet. And unusually for a new launch from Tudor, the 1926 Luna is equipped with an ETA (or Sellita) calibre, which means lower specs than models powered by Tudor’s in-house movements, but also substantially more affordable at just US$2,800 or CHF2,400. The 1926 Luna debuts in three dial colours, including a champagne iteration that was conceived with the help of Jay Chou, a Taiwanese singer who’s one of the most famous musicians in the Mandarin-speaking world. Initial thoughts Tudor has long excelled at sports watches with high specs and low prices – making them some of the best value propositions out there – but dress watches have always been a weakness. The brand has made several attempts at dress watches with mixed results. The 1926 Luna, on the other hand, is much more promising. The design is classical, even a little conservative, but the look is appealing. The brushed dial in metallic colours give this a much more modern look than the rest of the 1926 line, which appears a little dated. Purists will complain about the date window, and it probably looks better on a leather strap than a bracelet, but the 1926 Luna is a strong proposition in its price...

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Audemars Piguet Joins Watches & Wonders 2026 SJX Watches
Audemars Piguet Joins Watches & Wonders Sep 23, 2025

Audemars Piguet Joins Watches & Wonders 2026

Having last exhibited in Geneva six years ago, Audemars Piguet (AP) will return next year as an exhibitor at Watches & Wonders 2026 (WWG). The brand had departed the predecessor of WWG, Salon International de la Haute Horlogerie (SIHH), in 2019 along with Richard Mille, opting instead to launch the latest products at its own events. AP’s return to the exhibition reflects the importance of WWG as the most important trade fair on the horological calendar. It also underlines the importance of exhibiting alongside respected peers. The central hall at WWG 2025 Alongside AP, another ten brands will be showing at the event, ranging from clockmaker L’Epée 1839 to Chinese watchmaker Behrens, as well as Credor (the sister brand of current exhibitor Grand Seiko), and Favre Leuba, a recently rebooted historical name. This brings the total exhibitor tally to 66, a number that includes giants like Rolex, Patek Philippe, Chanel, and Cartier. WWG will take place April 14-20, 2026, at Palexpo.  

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Rolex Daytona Rainbow: When An Icon Goes Colorfully Gem-Set Teddy Baldassarre
Rolex Sep 19, 2025

Rolex Daytona Rainbow: When An Icon Goes Colorfully Gem-Set

Aside from the watch that was made legendary by Paul Newman - and which would forever, unofficially, carry the famous actor’s name - there is probably no version of the Rolex Daytona that is more coveted than the “Rainbow” models that bring a meticulously designed and eye-catchingly beautiful assortment of colorful precious stones to the bezel, case, and dial of the motorsport-inspired luxury chronograph. Here is the story behind the Rolex Daytona “Rainbow” and why it has become yet another smash hit for the Crown in the 21st Century.  To start off, it’s worth answering the question, “Why is the Rolex Daytona so famous in the first place?” The model’s success story begins in 1962, when Rolex, hot on the heels of other genre-defining watch releases like the Explorer, GMT-Master, and Submariner several years earlier, became the official timekeeper of the “Great American Race,” the Daytona 500. In celebration of the partnership, the Swiss brand introduced its original “Cosmograph” racing-inspired chronograph watch the following year. The watch, notable for its tachymeter bezel and three-register dial design, adopted the name “Daytona” shortly thereafter and really took the enthusiast community by storm when actor, director, and part-time racecar driver Paul Newman began wearing one regularly. Newman became a big-screen icon in the 1970s, around the same time that auto racing took off in popularity as a spectator sport, and this confluence of...

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SJX Podcast: Best of Geneva Watch Days SJX Watches
Audemars Piguet Sep 16, 2025

SJX Podcast: Best of Geneva Watch Days

On episode 10 of the SJX Podcast, SJX and Brandon Moore discuss the highlights and hands-on impressions from Geneva Watch Days, including the Greubel Forsey QP Balancier, Lange 1815 Tourbillon Black Enamel, Gérald Genta’s new Minute Repeater, and the latest perpetual calendars from Audemars Piguet. We also discuss the significance of Tag Heuer’s carbon hairsprings; after a short-lived launch in 2019, the brand has taken a mulligan and relaunched this technology with a key difference that might make carbon hairsprings a real alternative to silicon. Listen on Apple Podcasts, Spotify, and Youtube.  

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Hands On: A. Lange & Söhne 1815 Tourbillon Black Enamel SJX Watches
Vacheron Constantin Sep 15, 2025

Hands On: A. Lange & Söhne 1815 Tourbillon Black Enamel

The most recent launch from A. Lange & Söhne was surprising, even while being familiar. The 1815 Tourbillon Black Enamel is, well, an 1815 Tourbillon with a black enamel dial. Nothing about the watch is unexpected, since all the elements have been employed elsewhere. But the watch is outstanding in quality, as is expected for a Lange, and strikingly and usually beautiful. Moreover, it is priced reasonably well, as such things go. Initial thoughts Cosmetic variations of an existing model are rarely great, but the new 1815 Tourbillon manages to be that. The original 1815 Tourbillon was fundamentally a good watch – well made and  functionally designed – but a little plain. The latest variation is outstanding. It’s just as well made, but the black enamel dial adds oomph. No risks were taken with the aesthetics; it is exactly the same in terms of design, but now in glossy black enamel. The tourbillon also hacks and includes a zero-reset seconds Perhaps most unexpected is the price. Many recent Lange releases often felt too expensive, this breaks the habit. At just under US$220,000, the 1815 Tourbillon is priced fairly, maybe even competitively, in its segment. In this respect, the 1815 Tourbillon reminds me of the Tribute to Celestial, an equally surprisingly well priced watch by Lange’s sister company Vacheron Constantin. And for the lucky, lucky few, Lange bestowed a baguette diamond bezel on a handful of these tourbillons, which raises the price by only about US$7...

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Fratello Talks: Trade To Upgrade - Is It Possible To Trade Your Way To Your Grail Watch? Fratello
Sep 11, 2025

Fratello Talks: Trade To Upgrade - Is It Possible To Trade Your Way To Your Grail Watch?

Everyone knows the story: you start with a paperclip and trade your way up to a house. Canadian blogger Kyle MacDonald made it happen in 2006 with his One Red Paperclip project. Could this principle, on a smaller scale, be applied to watches? Today on Fratello Talks, Nacho, Thomas, and RJ join to discuss the […] Visit Fratello Talks: Trade To Upgrade - Is It Possible To Trade Your Way To Your Grail Watch? to read the full article.

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Watches, Stories, and Gear: Peter McKinnon’s EDC, A Revived Prelude, and New Watches from Citizen and Seiko Worn & Wound
Citizen Sep 6, 2025

Watches, Stories, and Gear: Peter McKinnon’s EDC, A Revived Prelude, and New Watches from Citizen and Seiko

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear.   An EDC update from Peter McKinnon When it comes to blending Every Day Carry, photography, and story telling, few people manage to do it like Peter McKinnon does.  Over the years, Peter has grown his youtube channel to almost 6 million subscribers, while pulling back the curtain on his creative process and offering useful tips and tricks along the way. In his most recent video, Peter goes through his EDC as we head into fall. One of the most interesting items Peter talks about is his watch, a Marathon GSAR (Ref. WW194006SS-0130). Long time fans of the channel will likely have heard Peter mention watches before, but this is one of the first times that we’ve seen Peter dive into the specs and speak about how and why a certain watch made its way onto his wrist.  Check out the video above for his full reasoning! The New Citizen Tsuyosa 60 When the Citizen Tsuyosa debuted in 2023, Zach Kazan was quick to state that “Citizen is making a play at the competitive “sporty, everyday casual” segment of the market with a colorful integrated bracelet option.” Now, almost two years later, the Tsuyosa line has rapidly grown to include numerous colorways, two case sizes, ...

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Piaget’s Altiplano Ultimate Concept Tourbillon is Lean and Green SJX Watches
Bulgari may have edged it Aug 28, 2025

Piaget’s Altiplano Ultimate Concept Tourbillon is Lean and Green

The Piaget Altiplano Ultimate Concept Tourbillon was the world’s thinnest tourbillon wristwatch at launch last year. Though it’s no longer the record holder, the Altiplano Ultimate Concept (AUC) Tourbillon remains as interesting and gossamer as ever – and more wearable than its ultra-thin rivals. Now the AUC Tourbillon returns in khaki green and gold livery, but Piaget understands it is not easy being green and will tailor the AUC Tourbillon to taste with its customisation program. The new AUC Tourbillon makes its debut with the matching Altiplano 910P Khaki Green that’s dressed in a darker shade of the colour, while being more affordable by multiples. Initial Thoughts Until a few months ago, the AUC Tourbillon was the thinnest tourbillon ever. While Octo Finissimo Ultra Tourbillon from Bulgari may have edged it out by 0.15 mm earlier this year, that’s probably a distinction without a difference as the two are equally ethereal in person. The AUC Tourbillon is incredibly interesting in technical terms, and the movement hides little from view. Even the balance is flying, without an upper bridge and instead supported by ball-bearings. And the watch looks and feels like a watch, and not a credit card or bangle. Yet, and this is important, it remains durable enough to actually wear on an everyday basis, historically not always the case with extraordinarily flat watches, and even marginally water resistant. To me, the AUC Tourbillon joining Piaget’s Infinitely Person...

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Hands On: FVF Genève FVF1 Tourbillon Superligero “Today” SJX Watches
Aug 11, 2025

Hands On: FVF Genève FVF1 Tourbillon Superligero “Today”

Having re-emerged in 2021 with the debut of his new brand and the launch of the FVF1 C2 Tourbillon Superligero, Franc Vila is back with the FVF1 Tourbillon Superligero “Today”, a watch that challenges conventional notions of timekeeping with a good-humoured twist on the traditional day of the week display. Leveraging its predecessor’s ultralight 42.5 mm titanium case and integrated flying tourbillon movement, the Today questions the difference between the days of the week, with a day roller that displays the word ‘today’ in a different font for each day. While over time the wearer might learn to associate particular fonts with particular days, the otherwise functional day roller is intended to be a reminder to not take things too seriously – today is all we have. Initial thoughts I didn’t really know what to expect the first time I stepped off the elevator into Mr Vila’s brightly lit, attic workshop in Geneva’s Saint Gervais neighbourhood. The workshop itself is part of the story, housed in what was once very likely home to a cabinotier, a term that refers to a watchmaker operating from a rooftop workshop once favoured by Genevan watchmakers of old, who preferred to work where they could get plenty of natural light. Beyond the typical watchmaking equipment, and even some atypical equipment like a perlage machine with a mysterious past, the workshop is packed with contemporary art from Mr Vila’s personal collection. Talking with him about these sources o...

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Insight: Hairspring Materials and Evolution Part II SJX Watches
Seiko SPRON 610 hairspring Lastly Aug 8, 2025

Insight: Hairspring Materials and Evolution Part II

Part I of our story on the evolution of hairspring materials covered temperature compensation along with the development of the first specialised balance spring alloy, Elinvar. The story brought us to the 1920s, when scientist and horologist Charles-Edouard Guillaume (1861-1938) finished his work on nickel-iron alloys and watchmakers begun embracing Elinvar springs paired with mono-metallic balances. In this second part we turn to newer hairspring alloys, like the now-ubiquitous Nivarox. Then we look at today’s landscape and the future, touching on research done by the Swatch Group with alternative, niobium-based alloys and also the specialised but obscure Seiko SPRON 610 hairspring. Lastly we discuss silicon springs, which are growing more prevalent across a range of timepieces. Elinvar’s weaknesses Elinvar was by far the greatest breakthrough in self-compensating alloy hairsprings at the time. Guillaume considered Elinvar good enough and not needing further improvement - unsurprisingly since he was its inventor - but other watchmakers and engineers continued to experiment with iron-nickel compounds because Elinvar’s inherent properties made it a good, but imperfect, material. Even though the alloy behaved predictably with temperature changes, its physical properties were not ideal to begin with. Elinvar was a soft metal, which posed its own suite of problems for spring applications. The importance of softness in terms of hairspring performance is not related ...

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Does Storytelling Still Sell Watches In 2025? Fratello
Omega Speedmaster Aug 4, 2025

Does Storytelling Still Sell Watches In 2025?

The greatest watch story ever told is the story of the Omega Speedmaster, the first watch worn on the Moon. That’s a fact. Another fact is that luxury in general is not about selling products. Rather, it is about emotion. That certainly is the case with post-Quartz Crisis luxury watches. The key to successfully selling […] Visit Does Storytelling Still Sell Watches In 2025? to read the full article.

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