Teddy Baldassarre
10 Small Watch Brands We're Paying Attention to in 2025
In recent years there has been a flurry of small watch brands that have succeeded in making a big impact on the watch-collector community and in the overall watch industry. With new watchmakers coming on the scene from almost every corner of the world, with styles ranging from vintage to traditional to avant-garde, which of these brands are worth paying attention to, and why? We asked two veteran watch-industry watchers and commentators (and regular fixtures on TeddyBaldassarre.com) - contributing writer Blake Buettner (former managing editor of Worn & Wound and founder of The Deep Track); and our Director of Editorial Content, Mark Bernardo (former senior editor of WatchTime magazine) - to name five small watch brands that are on their radar in 2025. Formex (Switzerland) Formex is, in many ways, an interesting brand and manufacturer. Its design DNA is quite bold and won’t be to everyone’s taste, but it’s matured quite nicely in recent years, though the true story of this brand goes deeper still. Formex designs and manufactures many of the components used in the case and bracelet, from a quick-adjustment system to a full case suspension (explained in this article), so there’s plenty to appreciate when it comes to mechanical ingenuities. On top of that, Formex is aggressively experimental when it comes to working with novel materials, offering rarities like forged carbon cases and stone dials across its lineup. What I love about Formex is the company...
