Worn & Wound
Introducing Balmont, a French Brand Offering a Unique “Treasure Hunt” Experience for their Owners
Something I’ve observed over the last few years is that watches as a hobby have grown to a point where you could make an argument that they’re really no longer a niche any longer. It used to be that watch collecting was thought of as strange, or misunderstood, but we are so many steps beyond that point that there are experienced collectors in the hobby who don’t even remember it. That means that the landscape is increasingly competitive, and brands need to work harder and harder to set themselves apart from the pack. Increasingly, we see brands incorporating unique experiences into the watch purchasing process, and a new brand with roots in French watch media, Balmont, has taken this to an unexpected new level. Balmont is the product of a collaboration between a group of watch industry veterans based in France, including Benjamin Chamfeuil, founder of the watch brand Vasco, and Ludovic Barrois, who is behind Le Petit Poussoir, a leading French language watch blog. At first glance, the initial collection from the brand, the BDX series, would appear to be a fairly standard issue sports watch. They are nice looking in a kind of classic way, with clean dials in white, gray, silver and black, and a 40mm stainless steel case. There are small premium details here and there that underscore the pedigree of the people behind the brand – they know what enthusiasts will appreciate. The white dial, for example, has a ceramic coating, and hand applied indices have been physica...
