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Longines Introduces the Master Collection 190th Anniversary SJX Watches
Longines Introduces Sep 14, 2022

Longines Introduces the Master Collection 190th Anniversary

While it isn’t common knowledge, Longines now 190 years old, making it the longest-established of the seven biggest brands in Swiss watchmaking, besting even its sister company Omega. Historically known for its top-quality chronographs and time-only chronometers, Longines has unsurprisingly delved into its archives to mark the anniversary. The brand has just taken the wraps off the Master Collection 190th Anniversary, a three-hand wristwatch with an unusually elaborate dial for a Longines. And as expected for a commemorative model, it is available not only as a regular production model in steel, but also also a pricier limited edition in yellow or rose gold. The steel version with blued steel hands is an affordable US$2,400 Initial thoughts With compact proportions and an elegantly detailed dial, the Master 190th Anniversary blends various elements drawn from watches of the mid 20th century, giving it an easy appeal. That said, the aesthetics of the Master anniversary are not exactly original – it does bring to mind a variety of other watches. While it’s definitely a vintage-style watch, the Master anniversary is not a reissue – a feat for Longines, a brand that already has several dozen reissues in its catalogue. I find the dial of the new Master more attractive than most of the actual remakes in Longines’ Heritage collection. Those watches typically have good fit and finish, but the anniversary Master is a marked improvement and enhanced by flourishes lik...

The new Breguet Classique 7337 and Classique Dame watches Time+Tide
Glashütte Original Aug 30, 2022

The new Breguet Classique 7337 and Classique Dame watches

The Swatch Group is full of top-notch brands: Omega, Longines, Blancpain, Glashütte Original and more. But arguably the brand under their umbrella with the most grace and gravitas is Breguet. With an unapologetically classic, time-capsule aesthetic, truly engined-turned dials, and handsome calibres, Breguet’s Classique collection is a must visit in the metal at your local … ContinuedThe post The new Breguet Classique 7337 and Classique Dame watches appeared first on Time+Tide Watches.

What does Jean-Claude Biver joining the Norqain board of advisers really mean? Time+Tide
TAG Heuer Jun 8, 2022

What does Jean-Claude Biver joining the Norqain board of advisers really mean?

Jean-Claude Biver is a legend in the watch world. He’s fended off the quartz crisis, revived Blancpain, rejuvenated Omega and headed Hublot, TAG Heuer and, later, the entire watch and jewellery division of LVMH. As a result, Biver is considered to be one of the most brilliant minds in the watch industry of all time. … ContinuedThe post What does Jean-Claude Biver joining the Norqain board of advisers really mean? appeared first on Time+Tide Watches.

WATCH ANALYTICS WEDNESDAYS: How the MoonSwatch impacted Swatch Time+Tide
Girard-Perregaux Laureato Skeleton Apr 13, 2022

WATCH ANALYTICS WEDNESDAYS: How the MoonSwatch impacted Swatch

Editor’s Note: We have partnered with @watchanalytics to crunch the numbers and dig into the horological market trends and value fluctuations for the references that matter. Last time, we delved into the market status of the Girard-Perregaux Laureato Skeleton that is rocketing in value. Today we are going to dive into how the MoonSwatch collaboration with Omega has impacted … ContinuedThe post WATCH ANALYTICS WEDNESDAYS: How the MoonSwatch impacted Swatch appeared first on Time+Tide Watches.

MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price Time+Tide
TAG Heuer Mar 28, 2022

MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price

Galvin Watch Company, a notable Kickstarter success, present their newest creation: the Loimu collection. Affordably priced and with a high-beat Japanese automatic movement, the release shapes up as a left-field choice for a great everyday watch. Behind the brand After gaining noteworthy industry experience working for TAG Heuer and Omega, Finnish watchmaker Susan Galvin who’s now based … ContinuedThe post MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price appeared first on Time+Tide Watches.

Channing Tatum sports a Bulgari Aluminum alongside Sandra Bullock and Brad Pitt in new film “The Lost City” Time+Tide
Panerai Mar 27, 2022

Channing Tatum sports a Bulgari Aluminum alongside Sandra Bullock and Brad Pitt in new film “The Lost City”

When we see watches in action films, the usual suspects are Rolex, Omega, IWC and Panerai. But in the newly released movie The Lost City, we spotted a daily wearer make its cinematic debut, at least to our knowledge, on the wrist of Mr Magic Mike himself: Channing Tatum. While the watch may not be the … ContinuedThe post Channing Tatum sports a Bulgari Aluminum alongside Sandra Bullock and Brad Pitt in new film “The Lost City” appeared first on Time+Tide Watches.

Introducing The Bremont Kingsman Collection, Three Watches Designed For The New Spy Film "Kingsman: The Secret Service" Hodinkee
Bremont Oct 3, 2021

Introducing The Bremont Kingsman Collection, Three Watches Designed For The New Spy Film "Kingsman: The Secret Service"

What is it about spy movies and watches? Bond had his Rolex (and now his OMEGA) and Bourne had his TAG Heuer. Those characters’ movies featured watches as subtle (okay, sometimes not so subtle) product placements. But the forthcoming spy thriller “Kingsman: The Secret Service” not only has watches front and center, its producers and costume designers also actually had three watches commissioned especially for it. Those watches are from Bremont, based on two of the brand’s existing chronographs, but with some unique features and the fictional secret organization’s logo on their dials.

Type Casting: Comparing The Breguet Type XX And Type XXI Chronographs Hodinkee
Breguet Oct 3, 2021

Type Casting: Comparing The Breguet Type XX And Type XXI Chronographs

The Type XX and Type XXI chronographs don’t seem to get quite as much attention as you would think they’d get, at least in the USA, where the world of pilot’s chronographs skews much more heavily towards companies like IWC, Omega, and Breitling. Maybe part of the reason for that is that when you think of tool watches, you might think of an awful lot of companies but Breguet just isn’t one of them – tourbillons, certainly, and a history of making aesthetically irreproachable, often complicated, and very elegant watches from the end of the 18th century right down until the present day, but not tool watches as such. And yet, aviation is perhaps just as important a part of the Breguet family’s history as watchmaking, with the Type XX and XXI chronographs representing one of the most important aspects of the inventiveness that characterized Abraham Louis Breguet and his descendants.

Breitling Super Chronomat 44 Four-Year Calendar: the sports chronograph with an unusual calendar Deployant
Breitling Super Chronomat 44 Four-Year Sep 4, 2021

Breitling Super Chronomat 44 Four-Year Calendar: the sports chronograph with an unusual calendar

Overall we enjoyed the look and feel of the watch. It brought to mind Omega's Speedmaster and its calendar sibiling. Or even more distant, IWC's Ingenier or GST calendar. The contrasting materials and colors gave the watch a sporty look, and the size came with substantial wrist presence. The downside of course, is a rather hefty sports watch more suited for those with thicker wrists.

Why do some luxury watch brands provoke genuine hate? Time+Tide
Richard Mille thrill you or make Jun 27, 2021

Why do some luxury watch brands provoke genuine hate?

Are you on team Rolex or team Omega? Does the horological excess of Richard Mille thrill you or make you shudder? In the world of luxury brands emotions can run deep. This week I discovered an intriguing exploration into the fickle world of consumer behaviour, in the Jing Daily newsletter and a story entitled: “Why … ContinuedThe post Why do some luxury watch brands provoke genuine hate? appeared first on Time+Tide Watches.

Business News: Swatch Group Posts Full-Year Loss SJX Watches
Longines Jan 28, 2021

Business News: Swatch Group Posts Full-Year Loss

From a robust profit of CHF748m the year prior, Swatch Group ended 2020 with a net loss of CHF53m – the first in decades for the Swiss watch conglomerate that owns brands like Omega, Longines, and Tissot. This reversal of fortune was attributed to the COVID-19 pandemic, which forced many of its retail stores to close while putting a halt to international travel. On an operating level, Swatch Group eked out a tiny CHF52m profit – compared to CHF1.02 billion the year before. The year’s results were mitigated by an improvement in the second half of 2020, with sales in the second half of the year rose 54.7% compared to the previous six months, as economic activity resumed in Asia with pandemic restrictions lifted, particularly in China, which experience double-digit growth for the full year. And the Swatch Group also had to face a virus of the digital kind in the second half of the year. Reported in information-technology news but not in the mainstream press, the group suffered a cyber attack in September, leading to a mention of “a 10-day production interruption” at Omega in the results announcement. Hit harder than most With jewellery selling better than luxury watches, fellow Swiss rival Richemont was buoyed by its pair of jewellery brands that helped plug the hole caused by its faltering watch division. Although Swatch Group owns American jeweller Harry Winston, the bulk of its revenue is generated by watches and watch components. Net sales fell to CHF5.59 bil...

Nick’s 3 favourite watches of 2020, including Cartier, Seiko and Hamilton Time+Tide
Grand Seiko launched Jan 7, 2021

Nick’s 3 favourite watches of 2020, including Cartier, Seiko and Hamilton

In spite of some not inconsiderable distractions, there were some pretty decent watches released in 2020. Quite a few of them actually. Omega relaunched their serially produced caliber 321, Bulgari executed the Octo Finissimo in steel, Grand Seiko launched an entirely new escapement in their SLGH002 and DOXA brought their most iconic design into the … ContinuedThe post Nick’s 3 favourite watches of 2020, including Cartier, Seiko and Hamilton appeared first on Time+Tide Watches.

HANDS-ON: The Zenith Chronomaster Revival A385 is the return of a sepia-toned legend Time+Tide
Zenith Chronomaster Revival A385 Jan 5, 2021

HANDS-ON: The Zenith Chronomaster Revival A385 is the return of a sepia-toned legend

This morning a new generation of Omega Speedmaster Professionals were announced, but that was not the only legendary chronograph revival and rejuvenation introduced today. Zenith has unveiled a new tribute to one of their chronographs from 1969: the Zenith Chronomaster Revival A385 Gradient Dial. Game-changers in their day, Zenith produced three watches that were not … ContinuedThe post HANDS-ON: The Zenith Chronomaster Revival A385 is the return of a sepia-toned legend appeared first on Time+Tide Watches.

Business News: Swatch Group Sales Plunge on Pandemic Closures SJX Watches
Longines had Jul 14, 2020

Business News: Swatch Group Sales Plunge on Pandemic Closures

Swiss watchmaking conglomerate Swatch Group just announced its half-year 2020 results and unsurprisingly, it took a huge hit due to the COVID-19 pandemic. Although the group, which owns brands like Omega and Longines, had a good start in January with an operating margin of 17.3% – with the watch and jewellery brands performing a bit better than movement- and component-production division – the lockdown progressively imposed across the world since February severely impacted sales, leading to a steep declines in revenue and half-year operating loss, a first for the group. Group sales for the first half plunged 43.4% at constant exchange rates from a year earlier, resulting in an operating loss of CHF327m, compared to a profit of CHF547m for the same period in 2019. Most of the drop in sales was attributed to the lockdowns in most countries, resulting in widespread store closures. The Swatch Group saw up to 80% of both its own boutiques and third-party retailers close, meaning it had to rely on partially “partially feasible” e-commerce. And even after lockdowns were lifted, the group permanently vacated some of its retail space, as evidenced by disputes with its former landlord in Hong Kong, which has sued the Swatch Group for several million in allegedly unpaid rent. Due to its swiftly-streamlining retail network, the group’s employee count was trimmed by 6.5% since December 2019 to approximately 33,700 employees. This was also confirmed by anecdotal evidence fro...

Up Close: Jaquet Droz Magic Lotus Automaton SJX Watches
Longines Mar 10, 2020

Up Close: Jaquet Droz Magic Lotus Automaton

Even though Jaquet Droz is a part of Switzerland’s largest watchmaking conglomerate – its parent Swatch Group also owns more mainstream names like Omega and Longines – the brand has consistently demonstrated an independence of thought with its impressive range of automata wristwatches – the latest being the Magic Lotus Automaton. Combining artisanal decoration with miniature automata – complex mechanical devices that typically imitate humans or nature – these watches continue a lineage that began with the brand’s founder: Pierre Jaquet-Droz (1721–1790). Jaquet-Droz built automata that were shockingly lifelike for the period, with his greatest invention being The Writer. A seated figure capable of writing a pre-programmed sentence up to 40 characters long, The Writer was such a feat that during the Spanish Inquisition, its maker was suspected of using witchcraft to create the uncanny contraption. Over two centuries later, Jaquet Droz has developed several modern-day interpretations of its allegedly supernatural devices, often wristwatches that combine an automaton with a minute repeater – and even in monumental pocket-watch format. The recent Magic Lotus Automaton, on the other hand, is much simpler, but one of the most unusual and intriguing. It is not a minute repeater, but manages to be brilliantly conceived and effective. Garden of wonders Despite not having a repeater, the Magic Lotus Automaton is still a mechanical bombshell – so it is massive,...

Breitling Superocean Heritage B20 Automatic 42 Review WatchAdvice
Breitling Superocean Heritage B20 Automatic Feb 26, 2020

Breitling Superocean Heritage B20 Automatic 42 Review

See how the Breitling Superocean Heritage stack up against other dive watches! The year 1957 was an important one in Breitling’s history, as this was when the brand first released the Superocean collection. In fact, the decade of 1950 saw some prestigious brands such as Rolex and Omega release dive watches (Submariner, Seamaster 300), with Breitling following suit in the latter years. Breitling released the Superocean model in two variants; chronograph and non-chronograph. Some of the originals from 1957 are much sought after today by Breitling and watch enthusiasts.  In celebration of the 60th anniversary of the Superocean, in 2017 Breitling redesigned the Superocean Heritage line and released anniversary editions which come in both chronograph and non-chronograph versions, much like the originals from 1957. Both these editions were made by Breitling to resemble original versions in terms of design, with only the movement update being the significant change in the watches. The watch models came in 42mm and 46mm sizes with the chronograph version available in 46mm. All three size variants came in 3 different dial colour variations; black, blue and brown.  In 2018, Breitling re-vamped the Superocean Heritage line once again by introducing the chronograph and non-chronograph versions in 44mm, along with a 42mm gold and stainless steel version. The three different sizes (42mm, 44mm, 46mm) offer a whole lot of flexibility to the general public to be able to match almost an...