SJX Watches
Swatch Inaugurates New Headquarters in Biel
A long snaking building that stretches some 240m, the new Swatch headquarters in Biel, or Bienne in French, is the culmination of five years of work. Selling about 9.5m watches a year for about 450m Swiss francs of revenue, according to Swiss bank Vontobel, Swatch was the foundational company of its parent, the aptly named Swatch Group, which also owns Omega and Longines. Like many of its parent company’s recent projects, the Swatch building was designed by Japanese architect Shigeru Ban, the 2014 Pritzker Prize winner who is best known for his works of wood or paper, as well as his temporary structures for humanitarian aid. Its new home is covered in a honeycomb timber grid that incorporates windows, nine balconies and solar panels. Visible from the inside is the Swatch logo, derived from the Swiss cross, incorporated into some of the grid’s cells. And hidden within the structure is a network of wires and cables for telecommunications, electricity and the like. The Swatch headquarters, with the Omega building at the far left The Swatch building ends in La Cite du Temps, which sits in front of the Omega factory and headquarters Shigeru Ban, Nayla Hayek, and Nick Hayek Jr at the opening ceremony on October 3, 2019 The glass-walled Swatch store in front of the new headquarters With the new headquarters in the background Light, flexible and sustainable, the timber beams used for the outer structure number some 4,600, all precisely cut to fit with join with each other per...
