Sep 23, 2025
Audemars Piguet, Sinn, and Additional Brands Join the Watches & Wonders 2026 Roster
The watch community woke up to a flurry of announcements related to Watches & Wonders 2026 this morning, which is (gulp) just about 6 months away. The news includes the addition of multiple brands, including one major and longstanding holdout, as well as others moving to higher profile locations in Palexpo. The big news is that Audemars Piguet, makers of the Royal Oak and a member of the so-called “Holy Trinity” of old school Swiss Maisons, will finally be exhibiting at Watches & Wonders. Audemars Piguet had previously been one of the main draws at SIHH, a predecessor of Watches & Wonders, also held at the Palexpo, so the brand is no stranger to the convention center’s cavernous halls. In a press release, CEO Ilaria Resta explains “Watches and Wonders is more than an exhibition – it is a space for meaningful exchange with our peers and a celebration of our shared heritage and craftsmanship. We look forward to welcoming visitors to Audemars Piguet’s world as we shape the future of watchmaking together.” Audemars Piguet is not the only brand being added to the Watches & Wonders roster. Ten additional brands have been announced as participants as of this morning. Joining AP at the show for the first time are Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, l’Epée 1839, March LA.B and Sinn. This lineup is quite varied, with everything from elaborate mechanical clocks, to more accessible tool watches represented, and brands...