Apr 13, 2026
Watches & Wonders: Bulgari Launches an Octo Finissimo in 37mm
The Bulgari Octo Finissimo is a certifiably unique watch that you can identify on someone’s wrist from across a room. Part of this is because of its exotic integrated design, and the other part is that they are kind of huge, despite being very thin. That contrast has always been part of the appeal, but also part of the problem. For years, the Octo Finissimo has represented an avant-garde take on modern watch design. Thin, minimal, architectural, and kind of brutal, it exists as a distant relative of a Genta-era idea, but pushed into something more experimental. It has also built its reputation on technical achievement, frequently contending for the world’s thinnest watch, and holding that title more than once over the last decade. But this year, Bulgari isn’t focused on thinness. Instead, they’ve turned their attention to something far more practical: wearability. For the first time since the line launched in 2014, Bulgari has introduced a smaller “consumer” model, bringing the Octo Finissimo down to 37mm. On paper, that might not sound like much. In practice, it changes everything. The standard 40mm models were always a bit deceptive. While 40mm is not particularly large for a round watch, the Octo Finissimo is anything but round. These watches are essentially flat squares with wide integrated lugs, creating a large corner-to-corner span and a cuff-like presence on the wrist. The result is a watch that wears significantly larger than its width suggests. It’s...