Aug 31, 2020
On Scene: Geneva Watch Days 2020
Twenty-twenty will remain as a most peculiar year for the world as well as for trade fairs. Having taken place August 26-29,Geneva Watch Days (GWD) might be the only physical show the watch industry will see this year, at least in Europe. How did it fare? Was it a success for the brands, media, and public? Here is an overview of the atmosphere. After the demise of Baselworld and the rescheduling of Watches & Wonders to Shanghai (will it really happen?), GWD was a ray of light in the dark times the watch community was experiencing. First mooted by Jean-Christophe Babin, chief executive of Bulgari, and a few other watch brands, GWD quickly grew as many brands hopped on the bandwagon, hoping to salvage what already looked like an annus horribilis. “Phygital” is the new normal More than 20 brands were showing during the four days of GWD, which was a series of exhibitions and events at venues across Geneva, rather than being concentrated in a large hall as the traditional fairs are. Most brands were part of GWD itself – Artya, Breitling, Bulgari, Bovet, De Bethune, Czapek, Ferdinand Berthoud, H.Moser & Cie., Gerald Genta, Girard-Perregaux, MB&F, Maurice Lacroix, Louis Moinet, Ulysse Nardin, and Urwerk. But the official GWD exhibitors were accompanied by an array of independent brands more than happy to share a common audience. Carl F. Bucherer tagged along by presenting its novelties at the Bucherer store in Geneva, while Le Salon des Horlogers, a small, cosy store i...
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